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language:"eng"
~isPartOf:"Journal of business research : JBR"
~isPartOf:"Journal of business strategy"
~isPartOf:"Journal of research in marketing and entrepreneurship"
~isPartOf:"SpringerLink / Bücher"
~subject:"Bibliometrics"
~subject:"Marketing management"
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Bibliometrics
Marketing management
Marketing
322
Marketingmanagement
94
Marketing theory
40
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40
Consumer behaviour
39
Konsumentenverhalten
39
Welt
24
Wirtschaftswissenschaften
24
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24
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23
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23
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21
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19
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19
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Lim, Weng Marc
3
Roy, Sanjit Kumar
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Adhikari, Atanu
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Alqahtani, Nasser
2
Herstatt, Cornelius
2
Kipnis, Eva
2
Kitchen, Philip J.
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Ko, Eunju
2
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Sharma, Piyush
2
Uslay, Can
2
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1
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1
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1
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1
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Journal of business research : JBR
Journal of business strategy
Journal of research in marketing and entrepreneurship
SpringerLink / Bücher
Industrial marketing management : the international journal for industrial and high-tech firms
55
European journal of marketing : EJM
25
Journal of marketing management : MM
22
Journal of marketing
20
Journal of business-to-business marketing
19
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
18
Journal of strategic marketing
18
Marketing intelligence & planning
18
Journal of Islamic marketing : JIMA
16
The journal of business & industrial marketing
16
Marketing theory
15
AMS review : official publication of the Academy of Marketing Science
14
Journal of research in marketing and entrepreneurship : JRME
14
Journal of the Academy of Marketing Science
13
Business horizons
12
McGraw-Hill/Irwin series in marketing
12
Springer eBook Collection
12
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
11
Journal of macromarketing
11
Journal of marketing management : JMM ; journal of the Academy of Marketing
11
International journal of islamic marketing and branding
10
Journal of Islamic marketing
10
Journal of business ethics : JOBE
10
Journal of marketing communications
10
Cogent business & management
9
OECD Health Statistics
9
International journal of wine business research : IJWBR
8
International marketing review
8
Journal of marketing education : JME
8
Springer eBook Collection / Business and Management
8
The marketing review
8
Australasian marketing journal
7
Developments in Marketing Science: Proceedings of the Academy of Marketing Science
7
European research studies
7
Journal of historical research in marketing
7
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
7
Series / American Marketing Association
7
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ECONIS (ZBW)
101
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1
Marketing first? : the role of marketing capability in SME growth
Joensuu-Salo, Sanna
;
Viljamaa, Anmari
;
Kangas, Emilia
- In:
Journal of research in marketing and entrepreneurship
25
(
2023
)
2
,
pp. 185-202
Persistent link: https://www.econbiz.de/10014295532
Saved in:
2
Entrepreneurial marketing strategy in craft-based businesses in an emerging market : a qualitative interpretivist approach
Saiyed, Abrar Ali Mohammadusman
;
Shaikh, Ateeque
; …
- In:
Journal of research in marketing and entrepreneurship
26
(
2024
)
2
,
pp. 279-302
Persistent link: https://www.econbiz.de/10014506561
Saved in:
3
Sourcing and cocreating course-client entrepreneurial marketing (EM) projects
Dalecki, Linden
- In:
Journal of research in marketing and entrepreneurship
26
(
2024
)
2
,
pp. 368-387
Persistent link: https://www.econbiz.de/10014506569
Saved in:
4
A bibliometric analysis and text mining of the entrepreneurial marketing domain : emerging trends and future research directions
Amjad, Tayyab
;
Dent, Michael M.
;
Mansor, Nur Naha Abu
- In:
Journal of research in marketing and entrepreneurship
25
(
2023
)
3
,
pp. 393-409
Persistent link: https://www.econbiz.de/10014506453
Saved in:
5
A thematic exploration of the evolution of research in multichannel marketing
Vaishnav, Bharat
;
Ray, Sourav
- In:
Journal of business research : JBR
157
(
2023
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014229141
Saved in:
6
AI-enabled marketing capabilities and the hierarchy of capabilities : conceptualization, proposition development, and research avenues
Manis, K. T.
;
Madhavaram, Sreedhar
- In:
Journal of business research : JBR
157
(
2023
),
pp. 1-20
Persistent link: https://www.econbiz.de/10014229544
Saved in:
7
Consumer self-regulation : looking back to look forward : a systematic literature review
Francke, Anna Elena
;
Carrete-Lucero, Lorena de la Paz
- In:
Journal of business research : JBR
157
(
2023
),
pp. 1-20
Persistent link: https://www.econbiz.de/10014229565
Saved in:
8
Product personalization focus in the pharmaceutical industry and shareholder wealth : the roles of marketing capability and financial leverage
Ben-Jebara, Marouen
;
Mishra, Saurabh
;
Modi, Sachin B.
; …
- In:
Journal of business research : JBR
159
(
2023
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014287540
Saved in:
9
The wind of change : a dynamic managerial capabilities perspective on the role of marketing managers as strategic change agents
Kirova, Valentina
- In:
Journal of business research : JBR
160
(
2023
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014299207
Saved in:
10
Tribute to a marketing legend : commemorating the contributions of Shelby D. Hunt with implications for the future of marketing
Donthu, Naveen
;
Lim, Weng Marc
;
Kumar, Satish
;
Pandey, …
- In:
Journal of business research : JBR
164
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014303767
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