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language:"eng"
~isPartOf:"Journal of business research : JBR"
~subject:"Marketingmanagement"
~subject:"Theorie"
~type_genre:"Aufsatz in Zeitschrift"
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Marketingmanagement
Theorie
Marketing
162
Marketing management
56
Consumer behaviour
32
Konsumentenverhalten
32
Firm performance
16
Innovation
16
Unternehmenserfolg
16
Brand management
14
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Relationship marketing
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Beziehungsmarketing
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Ko, Eunju
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Journal of business research : JBR
Industrial marketing management : the international journal for industrial and high-tech firms
54
Journal of marketing management : MM
26
European journal of marketing : EJM
25
Journal of strategic marketing
24
Management science : journal of the Institute for Operations Research and the Management Sciences
21
Journal of marketing
19
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
17
Journal of Islamic marketing : JIMA
17
Journal of business-to-business marketing
17
Marketing theory
17
AMS review : official publication of the Academy of Marketing Science
16
Marketing intelligence & planning
16
The journal of business & industrial marketing
16
Journal of the Academy of Marketing Science
15
Journal of macromarketing
12
Journal of marketing management : JMM ; journal of the Academy of Marketing
12
Journal of research in marketing and entrepreneurship : JRME
12
Business horizons
11
International journal of forecasting
11
International journal of islamic marketing and branding
11
Journal of marketing communications
10
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
9
Journal of research in marketing and entrepreneurship
9
Cogent business & management
8
European research studies
8
International journal of wine business research : IJWBR
8
Journal of Islamic marketing
8
Journal of business ethics : JOBE
7
Journal of macromarketing : examining the interactions among markets, marketing, and society
7
Journal of marketing education : JME
7
Operations research
7
Problems and perspectives in management : PPM ; international research journal
7
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
6
The marketing review
6
Australasian marketing journal
5
European journal of operational research : EJOR
5
Global business review
5
International business review : the official journal of the European International Business Academy
5
Journal for global business advancement : JGBA
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ECONIS (ZBW)
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31
Sustainable marketing activities of traditional fashion market and brand loyalty
Jung, Jaesuk
;
Kim, Sang Jin
;
Kim, Kyung Hoon
- In:
Journal of business research : JBR
120
(
2020
),
pp. 294-301
Persistent link: https://www.econbiz.de/10012417131
Saved in:
32
The role of normative marketing ethics
Laczniak, Gene R.
;
Murphy, Patrick E.
- In:
Journal of business research : JBR
95
(
2019
),
pp. 401-407
Persistent link: https://www.econbiz.de/10011980212
Saved in:
33
Competing assessments of market-driven, sustainability-centered, and stakeholder-focused approaches to the customer-brand relationships and performance
Mena, Jeannette A.
;
Hult, G. Tomas M.
;
Ferrell, Odies C.
; …
- In:
Journal of business research : JBR
95
(
2019
),
pp. 531-543
Persistent link: https://www.econbiz.de/10011980418
Saved in:
34
Sensory stimulation for sensible consumption : multisensory marketing for e-tailing of ethical brands
Yoganathan, Vignesh
;
Osburg, Victoria-Sophie
;
Akhtar, …
- In:
Journal of business research : JBR
96
(
2019
),
pp. 386-396
Persistent link: https://www.econbiz.de/10011981085
Saved in:
35
Entrepreneurial marketing dimensions and SMEs performance
Sadiku-Dushi, Nora
;
Dana, Leo Paul
;
Ramadani, Veland
- In:
Journal of business research : JBR
100
(
2019
),
pp. 86-99
Persistent link: https://www.econbiz.de/10012023781
Saved in:
36
Understanding the use of virtual reality in marketing : a text mining-based review
Loureiro, Sandra Maria Correia
;
Guerreiro, João
;
Eloy, Sara
- In:
Journal of business research : JBR
100
(
2019
),
pp. 514-530
Persistent link: https://www.econbiz.de/10012024015
Saved in:
37
Consumer Multicultural Identity Affiliation : reassessing identity segmentation in multicultural markets
Kipnis, Eva
;
Demangeot, Catherine
;
Pullig, Chris
; …
- In:
Journal of business research : JBR
98
(
2019
),
pp. 126-141
Persistent link: https://www.econbiz.de/10012007222
Saved in:
38
Ethnic marketing practice and research at the intersection of market and social development : a macro study of the past and present, with a look to the future
Peñaloza, Lisa
- In:
Journal of business research : JBR
82
(
2018
),
pp. 273-280
Persistent link: https://www.econbiz.de/10011771895
Saved in:
39
Corporate environmental commitment and financial performance : moderating effects of marketing and operations capabilities
Hirunyawipada, Tanawat
;
Xiong, Guiyang
- In:
Journal of business research : JBR
86
(
2018
),
pp. 22-31
Persistent link: https://www.econbiz.de/10011855192
Saved in:
40
Challenges and opportunities for marketers in the emerging markets
Sharma, Piyush
;
Luk, Sherriff T. K.
;
Cardinali, Silvio
; …
- In:
Journal of business research : JBR
86
(
2018
),
pp. 210-216
Persistent link: https://www.econbiz.de/10011855300
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