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language:"eng"
~isPartOf:"Journal of business strategy"
~language:"fra"
~subject:"Brand management"
~subject:"USA"
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Brand management
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Marketing
11
Marketing management
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Communication
2
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2
Kommunikation
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Kitchen, Philip J.
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Burgmann, Inga
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Magrath, A. J.
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Tournois, Laurent
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Journal of business strategy
Journal of business research : JBR
28
Journal of macromarketing : examining the interactions among markets, marketing, and society
21
Journal of marketing management : MM
19
Journal of marketing
14
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
14
Political marketing in the United States
13
Journal of marketing education : JME
12
Marketing intelligence & planning
10
SpringerLink / Bücher
10
The journal of product & brand management
10
Journal of business-to-business marketing
9
American journal of agricultural economics
8
Business horizons
8
Does marketing need reform? : fresh perspectives on the future
8
Industrial marketing management : the international journal for industrial and high-tech firms
8
Journal of historical research in marketing
8
Journal of the Academy of Marketing Science
8
Series / American Marketing Association
8
The marketing review
8
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
7
Journal of business ethics : JOBE
7
Journal of strategic marketing
7
Management science : journal of the Institute for Operations Research and the Management Sciences
7
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
7
Marketing theory
7
After fifty : how the baby boom will redefine the mature market ; travel & leisure, fast food, apparel/retail, technology, health, financial services
6
EBSCOhost eBook Collection
6
Springer eBook Collection
6
The journal of business & industrial marketing
6
The journal of product innovation management : an international publication of the Product Development & Management Association
6
Working paper / National Bureau of Economic Research, Inc.
6
AMA educators' proceedings
5
AMS review : official publication of the Academy of Marketing Science
5
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
5
Australasian marketing journal
5
Business history
5
Enterprise & society : the international journal of business history
5
European journal of marketing : EJM
5
History of marketing thought ; Volume 3
5
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ECONIS (ZBW)
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1
Marketing communications in a post-modern world
Kitchen, Philip J.
;
Proctor, Tony
- In:
Journal of business strategy
36
(
2015
)
5
,
pp. 34-42
Persistent link: https://www.econbiz.de/10011504054
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2
Integrated marketing communication : making it work at a strategic level
Kitchen, Philip J.
;
Burgmann, Inga
- In:
Journal of business strategy
36
(
2015
)
4
,
pp. 34-39
Persistent link: https://www.econbiz.de/10011407019
Saved in:
3
Too many products? Reaching the next billion customers of the beauty market
Tournois, Laurent
- In:
Journal of business strategy
35
(
2014
)
5
,
pp. 3-13
Persistent link: https://www.econbiz.de/10010469416
Saved in:
4
Corporate marketing leaders : the key attributes
Scott, Crystal J.
- In:
Journal of business strategy
34
(
2013
)
1
,
pp. 41-46
Persistent link: https://www.econbiz.de/10009718465
Saved in:
5
People productivity : marketing's most valuable asset
Magrath, A. J.
- In:
Journal of business strategy
9
(
1988
)
4
,
pp. 12-14
Persistent link: https://www.econbiz.de/10003624375
Saved in:
6
Marketing in the 1990s
1988
Persistent link: https://www.econbiz.de/10003625779
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