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language:"eng"
~isPartOf:"Journal of business-to-business marketing"
~isPartOf:"Marketing theory"
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Marketing
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Marketing management
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Journal of business-to-business marketing
Marketing theory
Staff Paper
Journal of business research : JBR
163
SpringerLink / Bücher
138
Industrial marketing management : the international journal for industrial and high-tech firms
111
European journal of marketing : EJM
80
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78
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74
Management science : journal of the Institute for Operations Research and the Management Sciences
65
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62
Developments in Marketing Science: Proceedings of the Academy of Marketing Science
59
Journal of macromarketing : examining the interactions among markets, marketing, and society
58
Journal of the Academy of Marketing Science
54
Journal of historical research in marketing
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Journal of macromarketing
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Springer eBook Collection
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Marketing intelligence & planning
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Journal of strategic marketing
40
The journal of business & industrial marketing
37
Journal of business ethics : JOBE
36
Journal of research in marketing and entrepreneurship : JRME
36
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
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Journal of Islamic marketing : JIMA
33
AMS review : official publication of the Academy of Marketing Science
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Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
32
Springer eBook Collection / Business and Economics
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Premier reference source
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The marketing review
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Journal of marketing research : JMR
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Springer eBook Collection / Business and Management
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Foundations and trends in marketing : FTMKT
26
Australasian marketing journal
25
Business horizons
25
Journal of marketing management : JMM ; journal of the Academy of Marketing
25
Journal of advertising research
23
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
23
Edward Elgar E-Book Archive
22
International journal of wine business research : IJWBR
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ECONIS (ZBW)
106
EconStor
44
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11
Developments in B to B and B to C marketing and sales automation systems
Stone, Merlin
;
Woodcock, Neil
- In:
Journal of business-to-business marketing
28
(
2021
)
2
,
pp. 203-222
Persistent link: https://www.econbiz.de/10012623623
Saved in:
12
Exogenous cognition and cognitive state theory : the plexus of consumer analytics and decision-making
Smith, Andrew
;
Harvey, John
;
Goulding, James
;
Smith, Gavin
- In:
Marketing theory
21
(
2021
)
1
,
pp. 53-74
Persistent link: https://www.econbiz.de/10012484431
Saved in:
13
Consumption logistics and the ordering of market systems
Smaniotto, Cristiano
;
Emontspool, Julie
;
Askegaard, Søren
- In:
Marketing theory
21
(
2021
)
1
,
pp. 93-112
Persistent link: https://www.econbiz.de/10012484434
Saved in:
14
Harry's most important work
Hyde, Fran
- In:
Marketing theory
20
(
2020
)
2
,
pp. 211-218
Persistent link: https://www.econbiz.de/10012230861
Saved in:
15
Distribution of marketing research material to universities : the case of Archive of Market and Social Research (AMSR)
Tzempelikos, Nektarios
;
Kooli, Kaouther
;
Stone, Merlin
; …
- In:
Journal of business-to-business marketing
27
(
2020
)
2
,
pp. 187-202
Persistent link: https://www.econbiz.de/10012259329
Saved in:
16
Autonomy as license to operate : establishing the internal and external conditions of informed choice in marketing
Anker, Thomas Boysen
- In:
Marketing theory
20
(
2020
)
4
,
pp. 527-545
Persistent link: https://www.econbiz.de/10012391006
Saved in:
17
The value in de-emphasizing structure in liquidity
Eckhardt, Giana M.
;
Bardhi, Fleura
- In:
Marketing theory
20
(
2020
)
4
,
pp. 573-580
Persistent link: https://www.econbiz.de/10012391009
Saved in:
18
In defense of challenger marketing
Lim, Weng Marc
- In:
Journal of business-to-business marketing
27
(
2020
)
4
,
pp. 397-406
Persistent link: https://www.econbiz.de/10012392048
Saved in:
19
Exploring the role of product development capability for transforming marketing intelligence into firm performance
Helm, Roland
;
Krinner, Stephanie
;
Endres, Herbert
- In:
Journal of business-to-business marketing
27
(
2020
)
1
,
pp. 19-40
Persistent link: https://www.econbiz.de/10012196331
Saved in:
20
Marketing as mystification
Dholakia, Nikhilesh
- In:
Marketing theory
16
(
2016
)
3
,
pp. 401
Persistent link: https://www.econbiz.de/10011613593
Saved in:
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