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language:"eng"
~isPartOf:"Journal of historical research in marketing"
~isPartOf:"The journal of consumer marketing"
~language:"deu"
~subject:"Konsumentenverhalten"
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Konsumentenverhalten
Marketing
65
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Journal of historical research in marketing
The journal of consumer marketing
Journal of business research : JBR
32
SpringerLink / Bücher
27
Journal of Islamic marketing : JIMA
19
Zielgruppen im Konsumentenmarketing : Segmentierungsansätze - Trends - Umsetzung
19
Journal of macromarketing : examining the interactions among markets, marketing, and society
14
Gabler Edition Wissenschaft
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Management science : journal of the Institute for Operations Research and the Management Sciences
12
Marketing theory
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Springer eBook Collection
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International journal of islamic marketing and branding
11
International journal of wine business research : IJWBR
11
Journal of marketing management : MM
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Journal of Islamic marketing
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Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
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8
European journal of marketing : EJM
8
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Asia Pacific journal of marketing and logistics
7
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
7
Journal of marketing research : JMR
7
Journal of retailing and consumer services
7
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7
Springer eBook Collection / Business and Economics
7
The connected customer : the changing nature of consumer and business markets
7
Business horizons
6
Edward Elgar E-Book Archive
6
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
6
Journal of modelling in management
6
Schriftenreihe Studien zum Konsumentenverhalten
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AMA educators' proceedings
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Asia-Pacific journal of business administration
5
International journal of business and emerging markets : IJBEM
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International journal of consumer studies
5
International journal of internet marketing and advertising : IJIMA
5
Journal of food products marketing
5
Journal of international consumer marketing
5
Journal of international food & agribusiness marketing
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ECONIS (ZBW)
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1
Activating values to stimulate organic food purchases : can advertisements increase pro-environmental intentions?
Bullock, Graham
;
Johnson, Christopher
;
Southwell, Brian
- In:
The journal of consumer marketing
34
(
2017
)
5
,
pp. 427-441
Persistent link: https://www.econbiz.de/10011783130
Saved in:
2
Queueing management and improving customer experience : empirical evidence regarding enjoyable queues
Liang, Chih-Chin
- In:
The journal of consumer marketing
33
(
2016
)
4
,
pp. 257-268
Persistent link: https://www.econbiz.de/10011523211
Saved in:
3
The alternative “Marketing Revolution” : Infra-power, the compromising consumer and goodwill creation
Tadajewski, Mark
- In:
Journal of historical research in marketing
8
(
2016
)
2
,
pp. 308-334
Persistent link: https://www.econbiz.de/10011598252
Saved in:
4
Hiraga Gennai : the Renaissance marketer of eighteenth-century Japan
Minowa, Yuko
- In:
Journal of historical research in marketing
6
(
2014
)
2
,
pp. 258-278
Persistent link: https://www.econbiz.de/10010391795
Saved in:
5
Sales promotion influencing consumer brand preferences/purchases
Schultz, Don E.
;
Block, Martin P.
- In:
The journal of consumer marketing
31
(
2014
)
3
,
pp. 212-217
Persistent link: https://www.econbiz.de/10010395519
Saved in:
6
Marketing and consumption history in Irland
Whelan, Bernadette
(
contributor
)
-
2014
Persistent link: https://www.econbiz.de/10010339383
Saved in:
7
Developing marketing strategies to increase vegetable consumption
Darian, Jean C.
;
Tucci, Louis
- In:
The journal of consumer marketing
30
(
2013
)
5
,
pp. 427-435
Persistent link: https://www.econbiz.de/10009788869
Saved in:
8
Pioneering consumer economist : Elizabeth Ellis Hoyt (1893 - 1980)
Parsons, Elizabeth
- In:
Journal of historical research in marketing
5
(
2013
)
3
,
pp. 334-350
Persistent link: https://www.econbiz.de/10009793484
Saved in:
9
Bridging marketing's intentions and consumer perceptions
Kachersky, Luke
;
Lerman, Dawn
- In:
The journal of consumer marketing
30
(
2013
)
7
,
pp. 544-552
Persistent link: https://www.econbiz.de/10010232019
Saved in:
10
Finanzkapital and consumers : how financialization shaped twentieth century marketing
Dholakia, Nikhilesh
- In:
Journal of historical research in marketing
4
(
2012
)
3
,
pp. 453-461
Persistent link: https://www.econbiz.de/10009621249
Saved in:
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