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language:"eng"
~isPartOf:"Journal of marketing"
~subject:"Big data"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Working Paper"
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Big data
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big data
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Aufsatz in Zeitschrift
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Palmatier, Robert W.
2
Borah, Abhishek
1
Kannan, P. K.
1
Martin, Kelly D.
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Monga, Ashwani
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Journal of marketing
Market and competition law review
6
Telecommunications policy : the international journal of digital economy, data sciences and new media
5
Business horizons
3
Internet policy review : journal on internet regulation
3
Journal of competition law & economics
3
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Global business & economics review
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Intereconomics : review of European economic policy
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Joint discussion paper series in economics : publ. by the Universities of Aachen, Gießen, Göttingen, Kassel, Marburg, Siegen
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Journal of the Academy of Marketing Science
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Management science : journal of the Institute for Operations Research and the Management Sciences
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Research paper series / Swiss Finance Institute
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The journal of information systems : JIS ; a semiannual journal of the Information Systems Section of the American Accouting Association
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Discussion paper / Center for Economic Research, Tilburg University
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Discussion paper series / Philippine Institute for Development Studies
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Diskussionspapier / Technische Universität Ilmenau, Institut für Volkswirtschaftslehre
1
Electronic markets : EM ; the international journal of electronic commerce and business media
1
Electronic markets : the international journal on networked business
1
European journal of operational research : EJOR
1
Games and economic behavior
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Global journal of business research : GJBR
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Health care management science : a new journal serving the international health care management community
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IEEE transactions on engineering management : EM
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1
Evolution of consumption : a psychological ownership framework
Morewedge, Carey K.
;
Monga, Ashwani
;
Palmatier, Robert W.
; …
- In:
Journal of marketing
85
(
2021
)
1
,
pp. 196-218
Persistent link: https://www.econbiz.de/10012391438
Saved in:
2
Data privacy : effects on customer and firm performance
Martin, Kelly D.
;
Borah, Abhishek
;
Palmatier, Robert W.
- In:
Journal of marketing
81
(
2017
)
1
,
pp. 36-58
Persistent link: https://www.econbiz.de/10011636844
Saved in:
3
Marketing analytics for data-rich environments
Wedel, Michel
;
Kannan, P. K.
- In:
Journal of marketing
80
(
2016
)
6
,
pp. 97-121
Persistent link: https://www.econbiz.de/10011621580
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