//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
language:"eng"
~isPartOf:"Journal of marketing education : JME"
~isPartOf:"Journal of the Academy of Marketing Science"
~isPartOf:"Staff Paper"
~language:"deu"
~language:"zho"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Marketing"
Narrow search
Delete all filters
| 6 applied filters
Year of publication
From:
To:
Subject
All
Marketing
159
Betriebswirtschaftsstudium
48
Graduate business education
48
Curriculum
32
Lehrplan
32
Students
21
Studierende
21
USA
19
United States
19
Marketing management
17
Marketingmanagement
17
Marketing theory
16
Marketingtheorie
16
marketing education
14
E-Learning
12
E-learning
12
marketing
12
Peter F. Drucker
11
Beziehungsmarketing
8
Graduate economics education
8
Internet marketing
8
Learning
8
Lernen
8
Nachhaltige Entwicklung
8
Online-Marketing
8
Relationship marketing
8
Sustainable development
8
Wirtschaftsstudium
8
marketing education issues
8
Business and economics education
7
Occupational qualification
7
Qualifikation
7
Wirtschaftspädagogik
7
learning approaches and issues
7
Bibliometrics
6
Bibliometrie
6
Corporate Social Responsibility
6
Corporate social responsibility
6
Crop Production/Industries
6
Economics department
6
more ...
less ...
Online availability
All
Free
48
Undetermined
46
Type of publication
All
Article
122
Book / Working Paper
47
Journal
1
Type of publication (narrower categories)
All
Article in journal
125
Aufsatz in Zeitschrift
125
Working Paper
44
Collection of articles of several authors
4
Sammelwerk
4
Interview
3
Annual report
1
Aufsatzsammlung
1
Case study
1
Fallstudie
1
Jahresbericht
1
more ...
less ...
Language
All
English
German
Chinese
Author
All
Grewal, Dhruv
5
Kyle, Steven C.
4
Minten, Bart
4
Crittenden, Victoria Lynn
3
Dubinsky, Alan J.
3
Forker, Olan D.
3
Spiller, Lisa D.
3
Tomek, William G.
3
Aitchison, Robert
2
Aplin, Richard D.
2
Ayres, H.W.
2
Bal, Anjali S.
2
Chari, Simos
2
Christy, Ralph D.
2
Cowley, Scott
2
Darroch, Jenny
2
Davis, Cassandra
2
Donthu, Naveen
2
Eiler, Doyle A.
2
Feng, Hui
2
Ferrell, Odies C.
2
Figueroa, Enrique E.
2
Homburg, Christian
2
How, R. Brian
2
Hulland, John
2
Levy, Michael
2
Mills, Adam
2
Morgan, Neil A.
2
Peltier, James
2
Perren, Rebeca
2
Rowles, Kristin
2
Schlee, Regina Pefanis
2
Scovotti, Carol
2
Srivastava, Rajendra Krishan
2
Streeter, Deborah H.
2
Thompson, Stanley R.
2
Webster, Frederick E.
2
Whitler, Kimberly A.
2
Abernethy, Avery M.
1
Ackerman, David S.
1
more ...
less ...
Institution
All
Academy of Marketing Science
1
Published in...
All
Journal of marketing education : JME
Journal of the Academy of Marketing Science
Staff Paper
SpringerLink / Bücher
393
Journal of business research : JBR
162
Springer eBook Collection
126
Europäische Hochschulschriften / 5
121
Industrial marketing management : the international journal for industrial and high-tech firms
111
Springer eBook Collection / Business and Economics
88
European journal of marketing : EJM
80
Lehrbuch
76
Journal of marketing management : MM
74
Gabler Edition Wissenschaft
66
Management science : journal of the Institute for Operations Research and the Management Sciences
65
Journal of marketing
62
Marketing theory
62
Developments in Marketing Science: Proceedings of the Academy of Marketing Science
59
Journal of macromarketing : examining the interactions among markets, marketing, and society
58
Journal of historical research in marketing
52
Marketing intelligence & planning
46
Hamburger Schriften zur Marketingforschung
45
Journal of macromarketing
45
Journal of business-to-business marketing
44
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
41
Research
40
Arbeitspapier / Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
38
The journal of business & industrial marketing
37
Journal of business ethics : JOBE
36
Journal of research in marketing and entrepreneurship : JRME
36
Journal of strategic marketing
36
Schriftenreihe Schwerpunkt Marketing / Arbeitspapier
36
essentials
36
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
34
Schriftenreihe Schwerpunkt Marketing
34
Journal of Islamic marketing : JIMA
33
Arbeitspapier / Institut für Marketing, Universität Mannheim
32
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
32
AMS review : official publication of the Academy of Marketing Science
31
The marketing review
30
Premier reference source
29
more ...
less ...
Source
All
ECONIS (ZBW)
126
EconStor
44
Showing
1
-
10
of
170
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
The role of marketing in new ventures : How marketing activities should be organized in firms’ infancy
Fürst, Andreas
;
Gabrielsson, Mika
;
Gabrielsson, Peter
; …
- In:
Journal of the Academy of Marketing Science
51
(
2023
)
5
,
pp. 966-989
Persistent link: https://www.econbiz.de/10014336038
Saved in:
2
Inclusivity and diversity : a systematic review of strategies employed in the higher education marketing discipline
Riedel, Aimee S.
;
Beatson, Amanda T.
;
Gottlieb, Udo
- In:
Journal of marketing education : JME
45
(
2023
)
2
,
pp. 123-140
Persistent link: https://www.econbiz.de/10014326032
Saved in:
3
The effect of marketing department power on investor responses to announcements of AI-embedded new product innovations
Padigar, Manjunath
;
Pupovac, Ljubomir
;
Sinha, Ashish
; …
- In:
Journal of the Academy of Marketing Science
50
(
2022
)
6
,
pp. 1277-1298
Persistent link: https://www.econbiz.de/10013463926
Saved in:
4
Analytics capability in marketing education : a practice-informed model
Kurtzke, Simone
;
Setkute, Justina
- In:
Journal of marketing education : JME
43
(
2021
)
3
,
pp. 298-316
Persistent link: https://www.econbiz.de/10012662594
Saved in:
5
Drivers and outcomes of smallholder market participation in Sub-Saharan Africa
Kwaramba, Marcia F.
;
Sridharan, Srinivas
;
Mavondo, Felix T.
- In:
Journal of the Academy of Marketing Science
51
(
2023
)
5
,
pp. 1165-1183
Persistent link: https://www.econbiz.de/10014336215
Saved in:
6
Influence of pull marketing actions on marketing action effectiveness of multichannel firms : a meta-analysis
Zhang, Peng Vincent
;
Kim, Seoyoung
;
Chakravarty, Anindita
- In:
Journal of the Academy of Marketing Science
51
(
2023
)
2
,
pp. 310-333
Persistent link: https://www.econbiz.de/10014251173
Saved in:
7
Educating marketing students to understand designers' thought-worlds
Blijlevens, Janneke
- In:
Journal of marketing education : JME
45
(
2023
)
1
,
pp. 18-37
Persistent link: https://www.econbiz.de/10014246066
Saved in:
8
The impact of live cases on student skill development in marketing courses
Cummins, Shannon
;
Johnson, Jeff S.
- In:
Journal of marketing education : JME
45
(
2023
)
1
,
pp. 55-69
Persistent link: https://www.econbiz.de/10014246068
Saved in:
9
Blended learning in principles of marketing : the effects of student differences on student performance
Cannon, Joseph P.
;
Lohtia, Ritu
;
Paulich, Brianna JeeWon
- In:
Journal of marketing education : JME
45
(
2023
)
1
,
pp. 70-90
Persistent link: https://www.econbiz.de/10014246070
Saved in:
10
Student-to-student interactions in marketing education : a critical incident technique-based inquiry into drivers of students' (dis)satisfaction
Gnusowski, Marek
;
Schoefer, Klaus
- In:
Journal of marketing education : JME
44
(
2022
)
1
,
pp. 25-40
Persistent link: https://www.econbiz.de/10013268039
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->