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language:"eng"
~isPartOf:"Journal of marketing education : JME"
~isPartOf:"Staff Paper"
~language:"deu"
~language:"zho"
~subject:"Internet marketing"
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Internet marketing
Marketing
111
Betriebswirtschaftsstudium
53
Graduate business education
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38
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38
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23
Studierende
23
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15
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Bal, Anjali S.
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Journal of marketing education : JME
Staff Paper
SpringerLink / BĂĽcher
13
Springer eBook Collection
10
International journal of internet marketing and advertising : IJIMA
9
Journal of business research : JBR
7
Journal of internet commerce
7
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
6
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
6
International journal of technology marketing : IJTMkt
5
Management science : journal of the Institute for Operations Research and the Management Sciences
5
Business horizons
4
Journal of promotion management : innovations in planning and applied research
4
Premier reference source
4
essentials
4
Cogent business & management
3
European research studies
3
Industrial marketing management : the international journal for industrial and high-tech firms
3
Journal of direct, data and digital marketing practice : the international journal of the Institute of Direct Marketing
3
Journal of fashion marketing and management
3
Journal of retailing and consumer services
3
Kohlhammer Edition Marketing
3
Palgrave Studies of Marketing in Emerging Economies
3
Sport management review
3
Technological forecasting & social change : an international journal
3
The journal of product & brand management
3
The marketing review
3
The new rules of social media series
3
Tourism and hospitality research : the surrey quarterly review
3
... fĂĽr Dummies
2
Advanced digital marketing strategies in a data-driven era
2
Asia Pacific journal of marketing and logistics
2
Athens journal of business & economics : AJBE
2
Developing digital marketing : relationship perspectives
2
Developments in Marketing Science: Proceedings of the Academy of Marketing Science
2
Digital strategies in a global market : navigating the Fourth Industrial Revolution
2
Electronic markets : the international journal on networked business
2
Essentials
2
European journal of marketing : EJM
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European management journal
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Expert journal of marketing
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ECONIS (ZBW)
8
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date (oldest first)
1
Digital marketing and analytics education : a systematic review
Ye, Christine
;
Kim, Yuna
;
Cho, Yoon-Na
- In:
Journal of marketing education : JME
46
(
2024
)
1
,
pp. 32-44
Persistent link: https://www.econbiz.de/10014580275
Saved in:
2
Analytics capability in marketing education : a practice-informed model
Kurtzke, Simone
;
Setkute, Justina
- In:
Journal of marketing education : JME
43
(
2021
)
3
,
pp. 298-316
Persistent link: https://www.econbiz.de/10012662594
Saved in:
3
Learning marketing online : the role of social interactions and gamification rewards
Dikcius, Vytautas
;
Urbonavicius, Sigitas
;
Adomaviciute, …
- In:
Journal of marketing education : JME
43
(
2021
)
2
,
pp. 159-173
Persistent link: https://www.econbiz.de/10012592899
Saved in:
4
Industry certifications in digital marketing and media education : an examination of perceptions and use among educators
Cowley, Scott
;
Humphrey, William F. <Jr.>
;
Munoz, Caroline
- In:
Journal of marketing education : JME
43
(
2021
)
2
,
pp. 189-203
Persistent link: https://www.econbiz.de/10012592911
Saved in:
5
The state of digital marketing in academia : an examination of marketing curriculum's response to digital disruption
Langan, Ryan
;
Cowley, Scott
;
Nguyen, Carlin
- In:
Journal of marketing education : JME
41
(
2019
)
1
,
pp. 32-46
Persistent link: https://www.econbiz.de/10012008108
Saved in:
6
Time for a marketing curriculum overhaul : developing a digital-first approach
Rohm, Andrew J.
;
Stefl, Matthew
;
Saint Clair, Julian
- In:
Journal of marketing education : JME
41
(
2019
)
1
,
pp. 47-59
Persistent link: https://www.econbiz.de/10012008110
Saved in:
7
Engaging students with social media
Bal, Anjali S.
;
Grewal, Dhruv
;
Mills, Adam
;
Ottley, Gary
- In:
Journal of marketing education : JME
37
(
2015
)
3
,
pp. 190-203
Persistent link: https://www.econbiz.de/10011410672
Saved in:
8
Integrating metrics across the marketing curriculum : the digital and social media opportunity
Spiller, Lisa D.
;
Tuten, Tracy L.
- In:
Journal of marketing education : JME
37
(
2015
)
2
,
pp. 114-126
Persistent link: https://www.econbiz.de/10011336516
Saved in:
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