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language:"eng"
~isPartOf:"Journal of marketing for higher education"
~subject:"University education"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Forschungsbericht"
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University education
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Studierende
112
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39
higher education
29
Beziehungsmarketing
21
Consumer behaviour
21
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Abukari, Abdulai
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1
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Journal of marketing for higher education
Economics of education review
97
Journal of education for business
36
Education economics
35
Journal of teaching in international business
23
The international journal of management education
23
Labour economics : official journal of the European Association of Labour Economists
16
Applied economics
13
International journal of education economics and development
13
Journal of marketing education : JME
13
Journal of public economics
13
The B.E. journal of economic analysis & policy
13
China economic review : an international journal
12
Business education & accreditation : BEA
11
Journal of career development
11
Administrative Sciences : open access journal
9
Journal of economic behavior & organization : JEBO
9
The journal of economic education
9
Journal of international education in business : JIEB
8
Amfiteatru economic : an economic and business research periodical
7
Applied economics letters
7
European research studies
7
Journal of management education : the official publication of the Organizational Behavior Teaching Society
7
Journal of the Academy of Business Education : JABE
7
Total quality management & business excellence : an official journal of the European Society for Organisational Excellence
7
Games and economic behavior
6
International review on public and non-profit marketing
6
Journal of business research : JBR
6
The American economic review
6
International journal of learning and change : IJLC
5
Journal of financial education
5
Journal of open innovation : technology, market, and complexity
5
Journal of vocational behavior
5
Contemporary economic policy : a journal of Western Economic Association International
4
Economic research
4
Economics letters
4
Entrepreneurial business and economics review : EBER
4
European economic review : EER
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IZA world of labor : evidence-based policy making
4
International journal of education economics and development : IJEED
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ECONIS (ZBW)
39
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1
The homogenisation of prospectuses over the period of massification in the UK
Knight, Elizabeth Bronwen
- In:
Journal of marketing for higher education
32
(
2022
)
1
,
pp. 19-36
Persistent link: https://www.econbiz.de/10013277081
Saved in:
2
The educational placebo effect : branding higher education benefits student learning
Esteky, Sina
;
Kalati, S. H.
- In:
Journal of marketing for higher education
34
(
2024
)
1
,
pp. 246-261
Persistent link: https://www.econbiz.de/10014566960
Saved in:
3
A comparative analysis of institutional commitment : are business students different?
Wardley, Leslie J.
;
Nadeau, John
;
Bélanger, Charles H.
- In:
Journal of marketing for higher education
34
(
2024
)
1
,
pp. 262-282
Persistent link: https://www.econbiz.de/10014566966
Saved in:
4
Does forced-shift to online learning affect university brand image in South Korea? : role of perceived harm and international students' learning engagement
Zaman, Umer
;
Aktan, Murat
;
Baber, Hasnan
;
Nawaz, Shahid
- In:
Journal of marketing for higher education
34
(
2024
)
1
,
pp. 390-414
Persistent link: https://www.econbiz.de/10014566981
Saved in:
5
College choice & the consumer : the impact of gender on higher education enrollment
Prach, Jessica
;
Johnson, Ane Turner
;
Ferguson, Sarah
- In:
Journal of marketing for higher education
34
(
2024
)
1
,
pp. 415-435
Persistent link: https://www.econbiz.de/10014566984
Saved in:
6
Motivation factors in student decisions to study Transnational Higher Education in China : a comparative study of two Anglo-Sino programmes
Liu, Dan
;
Winter, Alun de
;
Harrison, Peter
;
Wimpenny, …
- In:
Journal of marketing for higher education
33
(
2023
)
2
,
pp. 161-181
Persistent link: https://www.econbiz.de/10014419283
Saved in:
7
The influence of self-congruence and relationship quality on student educational involvement
Japutra, Arnold
;
Wang, Shasha
;
Li, Ting
- In:
Journal of marketing for higher education
33
(
2023
)
1
,
pp. 40-57
Persistent link: https://www.econbiz.de/10014286212
Saved in:
8
Factors influencing the choice of studying at UAE universities : an empirical research on the adoption of educational marketing strategies
Nuseir, Mohammed T.
;
El Refae, Ghaleb A.
- In:
Journal of marketing for higher education
32
(
2022
)
2
,
pp. 215-237
Persistent link: https://www.econbiz.de/10013483257
Saved in:
9
Exploring the determinants of choosing an academic destination under a short-term mobility : a cross-cultural comparison of Poland and Portugal
Kosmaczewska, Joanna
- In:
Journal of marketing for higher education
32
(
2022
)
1
,
pp. 138-158
Persistent link: https://www.econbiz.de/10013277230
Saved in:
10
Revisiting the "university image model" for higher education institutions' sustainability
Manzoor, Shamima Raihan
;
Ho, Jessica Sze Yin
;
Al …
- In:
Journal of marketing for higher education
31
(
2021
)
2
,
pp. 220-239
Persistent link: https://www.econbiz.de/10012695059
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