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language:"eng"
~isPartOf:"Journal of marketing management : JMM ; journal of the Academy of Marketing"
~subject:"Marketing management"
~subject:"Social web"
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Journal of marketing management : JMM ; journal of the Academy of Marketing
Journal of business research : JBR
61
Industrial marketing management : the international journal for industrial and high-tech firms
51
SpringerLink / Bücher
25
European journal of marketing : EJM
23
Journal of strategic marketing
22
Journal of marketing management : MM
21
Journal of marketing
18
Marketing intelligence & planning
18
Journal of business-to-business marketing
17
The journal of business & industrial marketing
17
Journal of Islamic marketing : JIMA
16
Springer eBook Collection
15
Business horizons
14
Marketing theory
14
AMS review : official publication of the Academy of Marketing Science
13
Journal of research in marketing and entrepreneurship : JRME
13
Journal of the Academy of Marketing Science
13
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
12
McGraw-Hill/Irwin series in marketing
12
International journal of islamic marketing and branding
11
Journal of marketing communications
11
Journal of macromarketing
10
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
9
Cogent business & management
9
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
9
Journal of marketing education : JME
9
Journal of research in marketing and entrepreneurship
9
Management science : journal of the Institute for Operations Research and the Management Sciences
9
OECD Health Statistics
9
Developments in Marketing Science: Proceedings of the Academy of Marketing Science
8
International journal of wine business research : IJWBR
8
Journal of Islamic marketing
8
Journal of business ethics : JOBE
8
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
8
Springer eBook Collection / Business and Management
8
The marketing review
8
European research studies
7
International journal of internet marketing and advertising : IJIMA
7
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1
Influencer marketing and the "gifted" product : framing practices and market shaping
Nilsson, Johan
;
Murto, Riikka
;
Kjellberg, Hans
- In:
Journal of marketing management : JMM ; journal of the …
39
(
2023
)
11/12
,
pp. 982-1011
Persistent link: https://www.econbiz.de/10014427133
Saved in:
2
Women microbusiness owners' entrepreneurial marketing decision-making during a crisis
Bruce, Helen L.
;
Rooney, Tara
;
Krolikowska, Ewa
- In:
Journal of marketing management : JMM ; journal of the …
39
(
2023
)
17/18
,
pp. 1800-1832
Persistent link: https://www.econbiz.de/10014450122
Saved in:
3
Marketing, synthesis and interdisciplinarity : reading with M.J.B.
Tadajewski, Mark
- In:
Journal of marketing management : JMM ; journal of the …
39
(
2023
)
17/18
,
pp. 1876-1891
Persistent link: https://www.econbiz.de/10014450165
Saved in:
4
Introduction to the special issue on gender impacts : consumption, markets, marketing, and marketing organisations
Dobscha, Susan
;
Östberg, Jacob
- In:
Journal of marketing management : JMM ; journal of the …
37
(
2021
)
3/4
,
pp. 181-187
Persistent link: https://www.econbiz.de/10012515236
Saved in:
5
Gender categorisation in representational market practice
Murto, Riikka
- In:
Journal of marketing management : JMM ; journal of the …
37
(
2021
)
3/4
,
pp. 238-265
Persistent link: https://www.econbiz.de/10012515246
Saved in:
6
Gender impacts : consumption, markets, marketing, and marketing organisations
Dobscha, Susan
(
ed.
);
Östberg, Jacob
(
ed.
)
-
2021
Persistent link: https://www.econbiz.de/10012515290
Saved in:
7
Building a corporate brand in the digital age : imperatives for transforming born-digital startups into successful corporate brands
Mingione, Michela
;
Abratt, Russell
- In:
Journal of marketing management : JMM ; journal of the …
36
(
2020
)
11/12
,
pp. 981-1008
Persistent link: https://www.econbiz.de/10012395418
Saved in:
8
Marketing innovation : a systematic review
Purchase, Sharon
;
Volery, Thierry
- In:
Journal of marketing management : JMM ; journal of the …
36
(
2020
)
9/10
,
pp. 763-793
Persistent link: https://www.econbiz.de/10012292956
Saved in:
9
Marketing strategy and the hunt for era V
Godfrey, Richard
;
Higgins, Matthew
- In:
Journal of marketing management : JMM ; journal of the …
36
(
2020
)
9/10
,
pp. 867-887
Persistent link: https://www.econbiz.de/10012292960
Saved in:
10
Entrepreneurial marketing and hybrid entrepreneurship : the case of JM Reid Bamboo Rods
Ferreira, Caitlin C.
;
Ferguson, Sarah Lord
;
Pitt, Leyland F.
- In:
Journal of marketing management : JMM ; journal of the …
35
(
2019
)
9/10
,
pp. 867-885
Persistent link: https://www.econbiz.de/10012178447
Saved in:
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