//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
language:"eng"
~isPartOf:"Journal of marketing theory and practice : JMTP"
~language:"por"
~source:"econis"
~subject:"Marketing theory"
~subject:"Theorie"
~type_genre:"Aufsatz in Zeitschrift"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Marketing"
Narrow search
Delete all filters
| 7 applied filters
Year of publication
From:
To:
Subject
All
Marketing theory
Theorie
Marketing
10
Marketingtheorie
5
Bibliometrics
2
Bibliometrie
2
Fachzeitschrift
2
Forschung
2
Führungskräfte
2
Journal
2
Managers
2
Research
2
USA
2
United States
2
Welt
2
World
2
Academic publication
1
Airline
1
Anwendungssoftware
1
Application software
1
Autovermietung
1
Beziehungsmarketing
1
Car leasing
1
Communication
1
Corporate annual report
1
Corporate culture
1
Corporate reputation
1
Deutschland
1
Economic ethics
1
Firm performance
1
Firmenimage
1
Fluggesellschaft
1
Germany
1
Geschäftsbericht
1
Immaterielle Werte
1
Intangible assets
1
Kommunikation
1
National culture
1
Nationalkultur
1
Negotiation techniques
1
Passenger transport
1
more ...
less ...
Online availability
All
Undetermined
5
Type of publication
All
Article
5
Type of publication (narrower categories)
All
Aufsatz in Zeitschrift
Article in journal
5
Language
All
English
Portuguese
Author
All
Haytko, Diana
2
McDonald, Robert E.
2
VanMeter, Rebecca A.
2
Campagna, Christopher
1
Chilton, Michael A.
1
Donthu, Naveen
1
Hopkins, Christopher D.
1
Kumar, Satish
1
Pattnaik, Debidutta
1
Rutherford, Brian
1
Rutherford, Brian N.
1
Swilley, Esther
1
Walker, Doug
1
more ...
less ...
Published in...
All
Journal of marketing theory and practice : JMTP
Journal of macromarketing : examining the interactions among markets, marketing, and society
25
Journal of marketing management : MM
23
Journal of historical research in marketing
17
Management science : journal of the Institute for Operations Research and the Management Sciences
17
Journal of macromarketing
16
Journal of the Academy of Marketing Science
16
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
15
AMS review : official publication of the Academy of Marketing Science
14
Journal of business research : JBR
14
Marketing theory
13
European journal of marketing : EJM
12
Industrial marketing management : the international journal for industrial and high-tech firms
12
International journal of forecasting
11
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
9
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
8
Australasian marketing journal
7
Operations research
7
Journal of marketing management : JMM ; journal of the Academy of Marketing
6
Journal of strategic marketing
6
European journal of operational research : EJOR
5
Marketing intelligence & planning
5
American journal of agricultural economics
4
International journal of islamic marketing and branding
4
Journal of Islamic marketing : JIMA
4
Journal of marketing
4
Omega : the international journal of management science
4
The Canadian journal of economics
4
Eastern economic journal
3
Journal of business-to-business marketing
3
Journal of customer behaviour
3
Journal of economic behavior & organization : JEBO
3
Journal of marketing education : JME
3
Journal of modelling in management
3
Journal of political economy
3
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
3
The journal of business & industrial marketing
3
The marketing review
3
Acta scientiarum polonorum / Oeconomia : czasopismo naukowe założone w 2001 roku przez polskie uczelnie rolnicze
2
Applied economics
2
more ...
less ...
Source
All
ECONIS (ZBW)
Showing
1
-
5
of
5
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Are marketing practice and academia in sync? : a look at the MSI priorities and marketing journal articles
Swilley, Esther
;
Walker, Doug
;
Chilton, Michael A.
- In:
Journal of marketing theory and practice : JMTP
31
(
2023
)
1
,
pp. 57-74
Persistent link: https://www.econbiz.de/10013483439
Saved in:
2
The future looks good : a picture from marketing scholars of where we go from here : editorial
Haytko, Diana
;
McDonald, Robert E.
;
Rutherford, Brian N.
; …
- In:
Journal of marketing theory and practice : JMTP
29
(
2021
)
1
,
pp. 1-2
Persistent link: https://www.econbiz.de/10012483494
Saved in:
3
The future looks good : a picture from marketing scholars of where we go from here
Haytko, Diana
;
McDonald, Robert E.
;
Rutherford, Brian
; …
- In:
Journal of marketing theory and practice : JMTP
29
(
2021
)
1
,
pp. 63-64
Persistent link: https://www.econbiz.de/10012483503
Saved in:
4
A "perfect vision" for 2020 : editorial
Hopkins, Christopher D.
- In:
Journal of marketing theory and practice : JMTP
28
(
2020
)
1
,
pp. 1-2
Persistent link: https://www.econbiz.de/10012181632
Saved in:
5
Journal of Marketing Theory and Practice : a retrospective of 2005-2019
Donthu, Naveen
;
Kumar, Satish
;
Pattnaik, Debidutta
; …
- In:
Journal of marketing theory and practice : JMTP
28
(
2020
)
2
,
pp. 117-137
Persistent link: https://www.econbiz.de/10012483448
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->