Are marketing practice and academia in sync? : a look at the MSI priorities and marketing journal articles
Year of publication: |
2023
|
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Authors: | Swilley, Esther ; Walker, Doug ; Chilton, Michael A. |
Published in: |
Journal of marketing theory and practice : JMTP. - Philadelphia, PA : Routledge, Taylor & Francis Group, ISSN 1944-7175, ZDB-ID 2070142-1. - Vol. 31.2023, 1, p. 57-74
|
Subject: | Marketing | Marketingtheorie | Marketing theory | Bibliometrie | Bibliometrics | Theorie-Praxis-Verhältnis | Theory-practice divide |
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