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language:"eng"
~isPartOf:"Journal of promotion management : innovations in planning and applied research"
~language:"zho"
~subject:"Event marketing"
~subject:"Werbewirkung"
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Event marketing
Werbewirkung
Marketing
7
Advertising
6
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marketing
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Consumer behaviour
5
Konsumentenverhalten
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Markenführung
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Online-Marketing
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Bibliometrie
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social media
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Beziehungsmarketing
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Customer satisfaction
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Marketing management
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Marketingmanagement
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Peru
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Relationship marketing
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VOSviewer
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loyalty
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Billboard Hot 100
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Banerjee, Neelotpaul
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Carmo, Inês Santos do
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Castelló-Martínez, Araceli
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Clarke, Theresa B.
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Dias, Álvaro Lopes
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Marques, Susana Henriques
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Singh, Ramendra Pratap
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Journal of promotion management : innovations in planning and applied research
International journal of internet marketing and advertising : IJIMA
4
Journal of marketing management : MM
4
Memorable customer experiences : a research anthology
3
Global journal of business research : GJBR
2
International journal of islamic marketing and branding
2
Journal of business economics and management
2
Journal of customer behaviour
2
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
2
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
2
Regensburger Diskussionsbeiträge zur Wirtschaftswissenschaft
2
Schriftenreihe Schwerpunkt Marketing
2
Services marketing quarterly
2
Trends economics and management
2
Acta Universitatis Danubius / Oeconomica
1
Advertising in a multimedia age
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Analele Universităţii Dunărea de Jos Galaţi / 1
1
Applied economics
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Asia Pacific journal of marketing and logistics
1
Asia-Pacific journal of business administration
1
Business horizons
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CRESC - culture, economics and the social
1
Cogent business & management
1
Corporate communications : an international journal
1
Dissertationen / Universität St. Gallen
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ERIM report series research in management
1
Edward Elgar E-Book Archive
1
Elgar original reference
1
Eurasian business review
1
EuroMed journal of business
1
European journal of marketing : EJM
1
Fashion branding and communication : core strategies of European luxury brands
1
Freiburger betriebswirtschaftliche Diskussionsbeiträge
1
Fundamentals of marketing research ; Vol. 3
1
Gadjah Mada international journal of business
1
Hamburger Schriften zur Marketingforschung
1
Handbook of economic field experiments ; Volume 1
1
Handbook of field experiments
1
IHS economics series : working paper
1
Innovation: organization & management : IOM
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ECONIS (ZBW)
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1
A comparison of lifestyle marketing and brand influencer advertising for Generation Z Instagram users
Hazari, Sunil
;
Sethna, Beheruz N.
- In:
Journal of promotion management : innovations in …
29
(
2023
)
4
,
pp. 491-534
Persistent link: https://www.econbiz.de/10013550371
Saved in:
2
The influence of experiential marketing on customer satisfaction and loyalty
Carmo, Inês Santos do
;
Marques, Susana Henriques
; …
- In:
Journal of promotion management : innovations in …
28
(
2022
)
7
,
pp. 994-1018
Persistent link: https://www.econbiz.de/10013357212
Saved in:
3
Traditional and emerging integrated marketing communication touchpoints used in Effie Award-winning promotional campaigns
Zwerin, Amanda
;
Clarke, Theresa B.
;
Clarke, Irvine
- In:
Journal of promotion management : innovations in …
26
(
2020
)
2
,
pp. 163-185
Persistent link: https://www.econbiz.de/10012179116
Saved in:
4
Brand placement in music videos : artists, brands and products appearances in the Billboard Hot 100 from 2003 to 2016
Sánchez-Olmos, Cande
;
Castelló-Martínez, Araceli
- In:
Journal of promotion management : innovations in …
26
(
2020
)
6
,
pp. 874-892
Persistent link: https://www.econbiz.de/10012258144
Saved in:
5
Exploring the influence of celebrity worship on brand attitude, advertisement attitude, and purchase intention
Singh, Ramendra Pratap
;
Banerjee, Neelotpaul
- In:
Journal of promotion management : innovations in …
25
(
2019
)
2
,
pp. 225-251
Persistent link: https://www.econbiz.de/10012179021
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