//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
language:"eng"
~isPartOf:"Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan"
~isPartOf:"The journal of business & industrial marketing"
~language:"pol"
~type_genre:"Article in journal"
~type_genre:"Reprint"
~type_genre:"Textbook"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Marketing"
Narrow search
Delete all filters
| 7 applied filters
Year of publication
From:
To:
Subject
All
Marketing
68
Marketing management
19
Marketingmanagement
19
USA
17
United States
17
B-to-B-Marketing
11
Business-to-business marketing
11
Beziehungsmarketing
10
Definition
10
Relationship marketing
10
Firm performance
7
Lieferantenmanagement
7
Supplier relationship management
7
Unternehmenserfolg
7
Consumer behaviour
6
Industrial marketing
6
Konsumentenverhalten
6
Marketing theory
6
Marketingtheorie
6
Business ethics
4
Children
4
Competitive advantage
4
Innovation
4
Kinder
4
Lieferkette
4
Stakeholder
4
Supply chain
4
Unternehmensethik
4
Welt
4
Wettbewerbsvorteil
4
World
4
public policy
4
Brand management
3
Branding
3
Ernährung
3
Food
3
Gesundheitsrisiko
3
Health risk
3
Innovation management
3
Innovationsmanagement
3
more ...
less ...
Online availability
All
Undetermined
26
Type of publication
All
Article
66
Book / Working Paper
3
Type of publication (narrower categories)
All
Article in journal
Reprint
Textbook
Aufsatz in Zeitschrift
69
Collection of articles of several authors
3
Sammelwerk
3
Conference proceedings
2
Konferenzschrift
2
Mehrbändiges Werk
1
Multi-volume publication
1
more ...
less ...
Language
All
English
Polish
Author
All
Betts-Outland, Harriette
2
Grier, Sonya A.
2
Gundlach, Gregory T.
2
McDonald, Malcolm
2
Merigo, Jose Maria
2
Moore, Elizabeth S.
2
Ritala, Paavo
2
Shultz, Clifford J.
2
Wilkie, William L.
2
Adelakun, Mopelola
1
Akgün, Ali E.
1
AlGhaswyneh, Odai Falah Mohammad
1
Andreasen, Alan R.
1
Arzubiaga, Unai
1
Asare, Anthony K.
1
Bahl, Shalini
1
Ballantyne, David
1
Biemans, Wim
1
Blankson, Charles
1
Borchardt, Miriam
1
Brashear-Alejandro, Thomas
1
Brito, Carlos Henrique Figueiredo e Melo de
1
Brumbaugh, Anne M.
1
Cao, Guangming
1
Carvalho, Fernando Manuel Pereira de Oliveira
1
Chaney, Damien
1
Chen, Junsong
1
Cisneiros, Gabriela Pessoa de Oliveira
1
Clarke, Ann Højbjerg
1
Conchar, Margy
1
Cornwell, T. Bettina
1
D'Rozario, Denver
1
DeBerry-Spence, Benét
1
Deshpandé, Rohit
1
Duarte, Marcelo Pereira
1
Durans, Amilson de Araujo
1
Ekici, Ahmet
1
Ekman, Peter
1
Ekpo, Akon Elizabeth
1
Enyinda, Chris I.
1
more ...
less ...
Institution
All
International Conference on Relationship Marketing <9, 2009, Berlin>
2
Published in...
All
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
The journal of business & industrial marketing
Journal of business research : JBR
162
Industrial marketing management : the international journal for industrial and high-tech firms
102
European journal of marketing : EJM
80
Journal of marketing education : JME
78
Journal of marketing management : MM
74
Management science : journal of the Institute for Operations Research and the Management Sciences
65
Journal of marketing
62
Marketing theory
62
Journal of macromarketing : examining the interactions among markets, marketing, and society
58
Journal of the Academy of Marketing Science
53
Journal of historical research in marketing
52
Journal of macromarketing
51
Journal of business-to-business marketing
44
Marketing intelligence & planning
44
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
41
Journal of strategic marketing
40
Journal of business ethics : JOBE
36
Journal of Islamic marketing : JIMA
33
Journal of research in marketing and entrepreneurship : JRME
33
AMS review : official publication of the Academy of Marketing Science
32
The marketing review
30
Journal of marketing research : JMR
27
Journal of marketing management : JMM ; journal of the Academy of Marketing
25
Business horizons
24
Australasian marketing journal
23
Journal of advertising research
23
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
23
International journal of wine business research : IJWBR
22
International journal of technology marketing : IJTMkt
21
Asia Pacific journal of marketing and logistics
20
International journal of islamic marketing and branding
20
Journal of Islamic marketing
20
Cogent business & management
19
Psychology & marketing
19
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
18
European research studies
17
International journal of consumer studies
17
Marketing letters : a journal of research in marketing
17
more ...
less ...
Source
All
ECONIS (ZBW)
69
Showing
1
-
10
of
69
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Reconceptualizing marketing : an assessment of the marketing system in an emerging economy
Fowler, Jie Gao
;
Watson, Amy
;
Sen, Sandipan
;
Sinha, …
- In:
The journal of business & industrial marketing
39
(
2024
)
1
,
pp. 14-28
Persistent link: https://www.econbiz.de/10014472701
Saved in:
2
Social media branding in the food industry : comparing B2B and B2C companies' use of sustainability messaging on Twitter
Garner, Benjamin
;
Mady, Ashraf
- In:
The journal of business & industrial marketing
38
(
2023
)
11
,
pp. 2485-2504
Persistent link: https://www.econbiz.de/10014472003
Saved in:
3
Carbon emission reduction and green marketing decisions in a two-echelon low-carbon supply chain considering fairness concern
Sun, Hongxia
;
Zhong, Yang
- In:
The journal of business & industrial marketing
38
(
2023
)
4
,
pp. 905-929
Persistent link: https://www.econbiz.de/10014227514
Saved in:
4
Implementation of new segments in small- and medium-sized enterprises (SMEs)
Clarke, Ann Højbjerg
;
Freytag, Per V.
- In:
The journal of business & industrial marketing
38
(
2023
)
4
,
pp. 930-942
Persistent link: https://www.econbiz.de/10014227517
Saved in:
5
Marketing in the livestock sector and its impact on food security in Saudi Arabia
AlGhaswyneh, Odai Falah Mohammad
- In:
The journal of business & industrial marketing
38
(
2023
)
5
,
pp. 1191-1202
Persistent link: https://www.econbiz.de/10014276759
Saved in:
6
Why cannot we all just get along? : resolving customer-focused team interface conflicts in a B2B firm leveraging AHP-based multi-criteria decision-making
Enyinda, Chris I.
;
Blankson, Charles
;
Cao, Guangming
; …
- In:
The journal of business & industrial marketing
38
(
2023
)
3
,
pp. 568-592
Persistent link: https://www.econbiz.de/10013539333
Saved in:
7
Marketing capabilities for small and medium enterprises that supply large companies
Mainardes, Emerson Wagner
;
Cisneiros, Gabriela Pessoa …
- In:
The journal of business & industrial marketing
37
(
2022
)
1
,
pp. 47-64
Persistent link: https://www.econbiz.de/10012797088
Saved in:
8
A framework for the relationship implications of additive manufacturing (3D printing) for industrial marketing : servitization, sustainability and customer empowerment
Chaney, Damien
;
Gardan, Julien
;
Freyman, Julien de
- In:
The journal of business & industrial marketing
37
(
2022
)
1
,
pp. 91-102
Persistent link: https://www.econbiz.de/10012797113
Saved in:
9
Putting marketing knowledge to use : marketing-specific relational capital and product/service innovation performance
Peñalba-Aguirrezabalaga, Carmela
;
Ritala, Paavo
; …
- In:
The journal of business & industrial marketing
37
(
2022
)
1
,
pp. 209-224
Persistent link: https://www.econbiz.de/10012797131
Saved in:
10
Strategic orientations, marketing capabilities and innovativeness : an adaptive approach
Akgün, Ali E.
;
Polat, Volkan
- In:
The journal of business & industrial marketing
37
(
2022
)
4
,
pp. 918-931
Persistent link: https://www.econbiz.de/10013165299
Saved in:
1
2
3
4
5
6
7
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->