//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
language:"eng"
~isPartOf:"Journal of research in marketing and entrepreneurship : JRME"
~isPartOf:"Marketing theory"
~isPartOf:"Staff Paper"
~language:"nep"
~subject:"Marketing management"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Marketing"
Narrow search
Delete all filters
| 6 applied filters
Year of publication
From:
To:
Subject
All
Marketing management
Marketing
135
Entrepreneurship
28
Entrepreneurship approach
28
Marketingmanagement
26
Consumer behaviour
13
Konsumentenverhalten
13
Business start-up
10
Entrepreneurial marketing
10
KMU
10
SME
10
Unternehmensgründung
10
Marketing theory
9
Marketingtheorie
9
marketing
9
Crop Production/Industries
6
Entrepreneurs
6
Demand and Price Analysis
5
Livestock Production/Industries
5
USA
5
United States
5
Unternehmer
5
Agribusiness
4
Beziehungsmarketing
4
Brand management
4
Consumption
4
Food Consumption/Nutrition/Food Safety
4
Islam
4
Islamic countries
4
Islamische Staaten
4
Markenführung
4
Market
4
Market research
4
Markt
4
Marktforschung
4
Private consumption
4
Privater Konsum
4
Public Economics
4
Relationship marketing
4
Theorie
4
more ...
less ...
Online availability
All
Undetermined
15
Free
1
Type of publication
All
Article
25
Book / Working Paper
1
Type of publication (narrower categories)
All
Article in journal
26
Aufsatz in Zeitschrift
26
Collection of articles of several authors
1
Sammelwerk
1
Language
All
English
Nepali
Author
All
Chakrabarti, Ronika
2
Jones, Rosalind
2
Mason, Katy
2
Miles, Chris
2
Singh, Ramendra
2
Anderson, Alistair R.
1
Baker, Jonathan J.
1
Bijaoui, Ilan
1
Brodie, Roderick J.
1
Carson, David
1
Cluley, Robert
1
Cova, Bernard
1
Daellenbach, Urs S.
1
Dalecki, Linden
1
Davenport, Sally
1
Delbaere, Marjorie
1
Dholakia, Nikhilesh
1
Diaz Ruiz, Carlos Adrian
1
Ensign, Prescott C.
1
Erdogan, Emine
1
Fillis, Ian Ronald
1
Gaddefors, Johan
1
Gross, Nicole
1
Gummerus, Johanna
1
Haden, Stephanie Pane
1
Hills, Gerald E.
1
Holbrook, Morris B.
1
Hultman, Claes M.
1
Hyde, Fran
1
Kernek, Courtney R.
1
Kilenthong, Pitsamorn
1
Kjellberg, Hans
1
Lehman, Kim
1
Miles, Morgan P.
1
Morrish, Sussie C.
1
Olson, David
1
Regev, David
1
Renton, Michelle
1
Richard, James
1
Robinson, Nicholas P.
1
more ...
less ...
Published in...
All
Journal of research in marketing and entrepreneurship : JRME
Marketing theory
Staff Paper
Journal of business research : JBR
56
Industrial marketing management : the international journal for industrial and high-tech firms
51
SpringerLink / Bücher
23
European journal of marketing : EJM
22
Journal of strategic marketing
22
Journal of marketing management : MM
21
Journal of marketing
18
Journal of business-to-business marketing
17
Journal of Islamic marketing : JIMA
16
Marketing intelligence & planning
16
The journal of business & industrial marketing
16
AMS review : official publication of the Academy of Marketing Science
13
Journal of the Academy of Marketing Science
13
Business horizons
12
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
12
McGraw-Hill/Irwin series in marketing
12
Springer eBook Collection
12
International journal of islamic marketing and branding
10
Journal of macromarketing
10
Journal of marketing communications
10
Journal of marketing management : JMM ; journal of the Academy of Marketing
10
Journal of research in marketing and entrepreneurship
9
OECD Health Statistics
9
Cogent business & management
8
Journal of Islamic marketing
8
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
8
Springer eBook Collection / Business and Management
8
Developments in Marketing Science: Proceedings of the Academy of Marketing Science
7
European research studies
7
International journal of wine business research : IJWBR
7
Journal of business ethics : JOBE
7
Series / American Marketing Association
7
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
6
EBSCOhost eBook Collection
6
Journal of business strategy
6
Journal of marketing education : JME
6
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
6
Review of marketing research
6
more ...
less ...
Source
All
ECONIS (ZBW)
26
Showing
1
-
10
of
26
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Marketing-as-practice : a framework and research agenda for value-creating marketing activity
Skålén, Per
;
Cova, Bernard
;
Gummerus, Johanna
; …
- In:
Marketing theory
23
(
2023
)
2
,
pp. 185-206
Persistent link: https://www.econbiz.de/10014293943
Saved in:
2
Harry's most important work
Hyde, Fran
- In:
Marketing theory
20
(
2020
)
2
,
pp. 211-218
Persistent link: https://www.econbiz.de/10012230861
Saved in:
3
Marketing as mystification
Dholakia, Nikhilesh
- In:
Marketing theory
16
(
2016
)
3
,
pp. 401
Persistent link: https://www.econbiz.de/10011613593
Saved in:
4
Reflections on jazz training and marketing education : what makes a great teacher?
Holbrook, Morris B.
- In:
Marketing theory
16
(
2016
)
4
,
pp. 429-444
Persistent link: https://www.econbiz.de/10011645938
Saved in:
5
Markets changing, changing markets : institutional work as market shaping
Baker, Jonathan J.
;
Storbacka, Kaj
;
Brodie, Roderick J.
- In:
Marketing theory
19
(
2019
)
3
,
pp. 301-328
Persistent link: https://www.econbiz.de/10012109398
Saved in:
6
Marketing's metaphors have expired : an argument for a new dominant metaphor
Delbaere, Marjorie
;
Slobodzian, Adam D.
- In:
Marketing theory
19
(
2019
)
3
,
pp. 391-401
Persistent link: https://www.econbiz.de/10012109406
Saved in:
7
The construction of marketing measures : the case of viewability
Cluley, Robert
- In:
Marketing theory
18
(
2018
)
3
,
pp. 287-305
Persistent link: https://www.econbiz.de/10011926099
Saved in:
8
Joint markets : how adjacent markets influence the formation of regulated markets
Kjellberg, Hans
;
Olson, David
- In:
Marketing theory
17
(
2017
)
1
,
pp. 95-123
Persistent link: https://www.econbiz.de/10011675855
Saved in:
9
Special issue: markets and marketing at the bottom of the pyramid
Mason, Katy
(
ed.
);
Chakrabarti, Ronika
(
ed.
); …
-
2017
Persistent link: https://www.econbiz.de/10011824965
Saved in:
10
Markets and marketing at the bottom of the pyramid
Mason, Katy
;
Chakrabarti, Ronika
;
Singh, Ramendra
- In:
Marketing theory
17
(
2017
)
3
,
pp. 261-270
Persistent link: https://www.econbiz.de/10011824973
Saved in:
1
2
3
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->