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language:"eng"
~isPartOf:"Management science : journal of the Institute for Operations Research and the Management Sciences"
~isPartOf:"The journal of brand management : an international journal"
~subject:"Markenführung"
~subject:"Theorie"
~type_genre:"Aufsatz in Zeitschrift"
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Markenführung
Theorie
marketing
53
Marketing
18
Theory
17
pricing
17
Consumer behaviour
14
Konsumentenverhalten
14
competitive strategy
11
Competitive strategy
10
Wettbewerbsstrategie
10
Game theory
9
Spieltheorie
9
economics
9
Preismanagement
7
Pricing strategy
7
Advertising
6
Brand management
6
Einzelhandel
6
Marketing management
6
Marketingmanagement
6
Retail trade
6
Werbung
6
advertising and media
6
Distribution channel
5
Internet marketing
5
Market structure
5
Marktstruktur
5
Online-Marketing
5
Social Web
5
Social web
5
USA
5
United States
5
Vertriebsweg
5
Brand
4
Competition
4
Decision
4
Entscheidung
4
Markenartikel
4
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Aufsatz in Zeitschrift
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23
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Thomadsen, Raphael
2
Abratt, Russell
1
Aksoy-Pierson, Margaret
1
Alexandrov, Alexei
1
Allon, Gad
1
Baldassi, Carlo
1
Balmer, John M. T.
1
Bhargava, Hemant K.
1
Cavalheiro, Rita
1
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1
Dhar, Tirtha
1
Dias, Patrícia
1
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1
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1
Federgruen, Awi
1
Fischer, Marc
1
Haase, Janina
1
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1
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1
Hwang, Minha
1
Israeli, Ayelet
1
Kannan, Karthik N.
1
Kleyn, Nicola
1
Kolay, Sreya
1
Krishnan, Ramayya
1
Labenz, Franziska
1
Leider, Stephen
1
Ma, Liye
1
Maccheroni, Fabio
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1
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1
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1
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1
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Powell, Shaun
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1
Sahin, Ozge
1
Schneider, Henry S.
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1
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Management science : journal of the Institute for Operations Research and the Management Sciences
The journal of brand management : an international journal
Journal of business research : JBR
20
International journal of forecasting
10
The journal of product & brand management
10
European journal of marketing : EJM
7
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
7
Journal of macromarketing : examining the interactions among markets, marketing, and society
7
Journal of marketing management : MM
7
Marketing theory
7
Operations research
7
Industrial marketing management : the international journal for industrial and high-tech firms
6
International journal of islamic marketing and branding
6
Journal of strategic marketing
6
Business history
5
European journal of operational research : EJOR
5
Journal of marketing
5
Journal of promotion management : innovations in planning and applied research
5
Marketing intelligence & planning
5
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
5
AMS review : official publication of the Academy of Marketing Science
4
American journal of agricultural economics
4
Global business review
4
Journal of Islamic marketing : JIMA
4
Journal of marketing management : JMM ; journal of the Academy of Marketing
4
Markenbrand : die Strategiequelle ; Zeitschrift für Markenstrategie
4
Omega : the international journal of management science
4
The Canadian journal of economics
4
Asia-Pacific journal of business administration
3
Business horizons
3
Eastern economic journal
3
Global journal of business research : GJBR
3
International journal of production economics
3
International journal of social entrepreneurship and innovation : IJSEI
3
Inventi impact: retailing & consumer services
3
Journal of business strategy
3
Journal of fashion marketing and management
3
Journal of internet commerce
3
Journal of political economy
3
Journal of the Academy of Marketing Science
3
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ECONIS (ZBW)
23
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23
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1
How market power affects dynamic pricing : evidence from inventory fluctuations at car dealerships
Israeli, Ayelet
;
Scott Morton, Fiona
;
Silva-Risso, Jorge M.
- In:
Management science : journal of the Institute for …
68
(
2022
)
2
,
pp. 895-912
Persistent link: https://www.econbiz.de/10012877885
Saved in:
2
The role of storytelling in the creation of brand love : the PANDORA case
Dias, Patrícia
;
Cavalheiro, Rita
- In:
The journal of brand management : an international journal
29
(
2022
)
1
,
pp. 58-71
Persistent link: https://www.econbiz.de/10013170505
Saved in:
3
A behavioral characterization of the drift diffusion model and its multialternative extension for choice under time pressure
Baldassi, Carlo
;
Cerreia-Vioglio, Simone
;
Maccheroni, Fabio
- In:
Management science : journal of the Institute for …
66
(
2020
)
11
,
pp. 5075-5093
Persistent link: https://www.econbiz.de/10012390763
Saved in:
4
Cardinality bundling with Spence-Mirrlees reservation prices
Wu, Jianqing
;
Tawarmalani, Mohit
;
Kannan, Karthik N.
- In:
Management science : journal of the Institute for …
65
(
2019
)
4
,
pp. 1891-1908
Persistent link: https://www.econbiz.de/10012022676
Saved in:
5
Multiattribute loss aversion and reference dependence : evidence from the performing arts industry
Tereyağoğlu, Necati
;
Fader, Peter
;
Veeraraghavan, Senthil
- In:
Management science : journal of the Institute for …
64
(
2018
)
1
,
pp. 421-436
Persistent link: https://www.econbiz.de/10011819593
Saved in:
6
The power of experiential marketing : exploring the causal relationships among multisensory marketing, brand experience, customer perceived value and brand strength
Wiedmann, Klaus-Peter
;
Labenz, Franziska
;
Haase, Janina
; …
- In:
The journal of brand management : an international journal
25
(
2018
)
2
,
pp. 101-118
Persistent link: https://www.econbiz.de/10011891057
Saved in:
7
Beautiful lemons : adverse selection in durable-goods markets with sorting
Peterson, Jonathan R.
;
Schneider, Henry S.
- In:
Management science : journal of the Institute for …
63
(
2017
)
9
,
pp. 3111-3127
Persistent link: https://www.econbiz.de/10011749036
Saved in:
8
Consumer choice models with endogenous network effects
Wang, Ruxian
;
Wang, Zizhuo
- In:
Management science : journal of the Institute for …
63
(
2017
)
11
,
pp. 3944-3960
Persistent link: https://www.econbiz.de/10011772823
Saved in:
9
Behavior-based pricing in vertically differentiated industries
Rhee, Ki-eun
;
Thomadsen, Raphael
- In:
Management science : journal of the Institute for …
63
(
2017
)
8
,
pp. 2729-2740
Persistent link: https://www.econbiz.de/10011741430
Saved in:
10
Brand performance volatility from marketing spending
Fischer, Marc
;
Shin, Hyun
;
Hanssens, Dominique M.
- In:
Management science : journal of the Institute for …
62
(
2016
)
1
,
pp. 197-215
Persistent link: https://www.econbiz.de/10011432951
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