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language:"eng"
~isPartOf:"Marketing theory"
~isPartOf:"Staff Paper"
~language:"nep"
~person:"Miles, Chris"
~person:"O'Malley, Lisa"
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Miles, Chris
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1
Ericksonian therapy as a grounding for a theory of persuasive marketing dialouge
Miles, Chris
- In:
Marketing theory
15
(
2015
)
1
,
pp. 94-111
Persistent link: https://www.econbiz.de/10011494438
Saved in:
2
The rhetoric of managed contagion : metaphor and agency in the discourse of viral marketing
Miles, Chris
- In:
Marketing theory
14
(
2014
)
1
,
pp. 3-18
Persistent link: https://www.econbiz.de/10010255574
Saved in:
3
Moving beyond binary opposition : exploring the tapestry of gender in consumer research and marketing
Bettany, Shona
;
Dobscha, Susan
;
O'Malley, Lisa
; …
- In:
Marketing theory
10
(
2010
)
1
,
pp. 3-28
Persistent link: https://www.econbiz.de/10003964023
Saved in:
4
Death of a metaphor: reviewing the "marketing as relationships" fram
O'Malley, Lisa
;
Patterson, Maurice
;
Kelly-Holmes, Helen
- In:
Marketing theory
8
(
2008
)
2
,
pp. 167-187
Persistent link: https://www.econbiz.de/10003731427
Saved in:
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