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language:"eng"
~language:"bul"
~subject:"Advertising"
~subject:"marketing"
~type:"book"
~type_genre:"Case study"
~type_genre:"Sammlung"
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Advertising
marketing
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172
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47
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43
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26
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20
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20
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17
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15
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14
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14
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10
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9
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De Burgh-Woodman, Helene
1
Jabbar, Javed
1
Johnsen, Art
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ECONIS (ZBW)
6
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1
The influence of brand experiences onto brand preference, brand meaning and haptic product evaluation : essays in experimental marketing research
Stach, Jens
-
2019
Persistent link: https://www.econbiz.de/10012105022
Saved in:
2
Principles of integrated marketing communications : an evidence-based approach
Ang, Lawrence
-
2021
-
Second edition
Persistent link: https://www.econbiz.de/10012424527
Saved in:
3
Advertising in contemporary consumer culture
De Burgh-Woodman, Helene
-
2018
Persistent link: https://www.econbiz.de/10011812942
Saved in:
4
Cases in advertising and marketing management : real situations for tomorrow's managers
Applegate, Edd
;
Johnsen, Art
-
2007
Persistent link: https://www.econbiz.de/10003316462
Saved in:
5
Economics of commodity promotion programs : lessons from California
Kaiser, Harry M.
(
ed.
);
Alston, Julian Mark
(
contributor
); …
-
2005
Persistent link: https://www.econbiz.de/10002421312
Saved in:
6
Soap and soul : marketing and advertising in Asia and Pakistan
Jabbar, Javed
-
1995
-
1. ed
Persistent link: https://www.econbiz.de/10000911713
Saved in:
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