//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
language:"eng"
~language:"ces"
~type_genre:"Aufsatz im Buch"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Handbuch"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Marketing"
Narrow search
Delete all filters
| 5 applied filters
Year of publication
From:
To:
Subject
All
Marketing
4,457
Marketing management
1,139
Marketingmanagement
1,139
marketing
811
Consumer behaviour
796
Konsumentenverhalten
796
USA
568
United States
567
Theory
358
Theorie
354
Brand management
342
Markenführung
342
Relationship marketing
337
Beziehungsmarketing
335
Internet marketing
291
Online-Marketing
290
Marketing theory
284
Marketingtheorie
282
Firm performance
256
Unternehmenserfolg
255
Innovation
240
Social Web
235
Social web
235
KMU
229
SME
229
Advertising
218
Werbung
212
Market research
205
Marktforschung
204
Entrepreneurship
194
Entrepreneurship approach
187
Bibliometrics
170
Bibliometrie
169
Corporate Social Responsibility
147
Corporate social responsibility
147
Brand image
143
Business start-up
143
Markenimage
143
Unternehmensgründung
143
Unternehmensethik
131
more ...
less ...
Online availability
All
Undetermined
1,948
Free
371
Type of publication
All
Article
4,993
Book / Working Paper
186
Journal
1
Type of publication (narrower categories)
All
Aufsatz im Buch
Aufsatz in Zeitschrift
Handbuch
Article in journal
4,167
Book section
948
Collection of articles of several authors
652
Sammelwerk
652
Graue Literatur
521
Non-commercial literature
521
Lehrbuch
438
Textbook
413
Aufsatzsammlung
405
Working Paper
400
Arbeitspapier
321
Konferenzschrift
290
Thesis
257
Case study
201
Fallstudie
201
Hochschulschrift
175
Bibliographie
160
Congress Report
155
Conference proceedings
130
Ratgeber
116
Guidebook
111
Glossar enthalten
102
Glossary included
102
Reprint
79
Article
77
Wörterbuch
68
Handbook
65
Bibliografie
45
Fallstudiensammlung
45
Collection of articles written by one author
39
Sammlung
39
Conference paper
37
Konferenzbeitrag
37
Festschrift
35
Bibliografie enthalten
33
Bibliography included
33
Nachschlagewerk
31
more ...
less ...
Language
All
English
Czech
German
1,145
Spanish
29
French
26
Italian
8
Russian
4
Dutch
3
Hungarian
2
Polish
2
Portuguese
2
Serbian
2
Arabic
1
Bulgarian
1
Finnish
1
Croatian
1
Kazakh
1
Slovak
1
Swedish
1
Turkish
1
Ukrainian
1
more ...
less ...
Author
All
Leeflang, Peter
18
Vrontis, Demetris
16
Laczniak, Gene R.
15
Layton, Roger A.
15
Lim, Weng Marc
15
Hanssens, Dominique M.
14
Shultz, Clifford J.
14
Kumar, V.
13
Tadajewski, Mark
13
Kotler, Philip
12
Morgan, Neil A.
12
Crittenden, Victoria Lynn
10
Homburg, Christian
10
Hruschka, Harald
10
Hunt, Shelby D.
10
Jones, Rosalind
10
Lusch, Robert F.
10
Miles, Morgan P.
10
Adeola, Ogechi
9
Dholakia, Nikhilesh
9
Ferrell, Odies C.
9
Gilmore, Audrey
9
Malshe, Avinash
9
Melewar, T. C.
9
Roberts, John H.
9
Sheth, Jagdish N.
9
Stremersch, Stefan
9
Thrassou, Alkis
9
Brennan, Ross
8
Brown, Stephen
8
Carson, David
8
Gaski, John F.
8
Hills, Gerald E.
8
Jaworski, Bernard J.
8
Klein, Thomas A.
8
Kraus, Sascha
8
Le Meunier-FitzHugh, Kenneth
8
Lilien, Gary L.
8
Marinov, Marin A.
8
Ratten, Vanessa
8
more ...
less ...
Institution
All
Academy of Marketing
2
Academy of Marketing / Conference <48., 2015, Limerick, Shannon>
2
Academy of Marketing / Conference <49., 2016, Newcastle-upon-Tyne>
2
Academy of Marketing Science
2
International Conference on Relationship Marketing <9, 2009, Berlin>
2
American Marketing Association / Task Force on the Development of Marketing Thought
1
Conference on Marketing in the Food Chain <2, 1986, Sheffield>
1
De Gruyter Mouton
1
Dodwell Marketing Consultants
1
Europäische Kommission / Generaldirektion Unternehmenspolitik, Handel, Tourismus und Sozialwirtschaft
1
Fachtagung Business Geographics <2000, Salzburg>
1
Global Islamic Marketing Conference <2011, Dubai, Stadt>
1
Indian Society of Agricultural Economics
1
International Association of Business Communicators
1
International Conference on Business and Economy <2011, Konstanza>
1
Universitatea Spiru Haret / Facultatea de Management Financiar Contabil
1
Vereinte Nationen / Statistics Division
1
Zentrum für Geographische Informationsverarbeitung <Salzburg>
1
more ...
less ...
Published in...
All
Journal of business research : JBR
162
Industrial marketing management : the international journal for industrial and high-tech firms
102
European journal of marketing : EJM
80
Journal of marketing education : JME
78
Journal of marketing management : MM
74
Management science : journal of the Institute for Operations Research and the Management Sciences
65
Journal of marketing
62
Marketing theory
62
Journal of macromarketing : examining the interactions among markets, marketing, and society
58
Journal of the Academy of Marketing Science
53
Journal of historical research in marketing
52
Journal of macromarketing
51
Journal of business-to-business marketing
44
Marketing intelligence & planning
44
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
41
Journal of strategic marketing
40
The journal of business & industrial marketing
37
Journal of business ethics : JOBE
36
Journal of Islamic marketing : JIMA
33
Journal of research in marketing and entrepreneurship : JRME
33
AMS review : official publication of the Academy of Marketing Science
32
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
32
The marketing review
30
Journal of marketing research : JMR
27
Journal of marketing management : JMM ; journal of the Academy of Marketing
25
Business horizons
24
Australasian marketing journal
23
Journal of advertising research
23
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
23
International journal of wine business research : IJWBR
22
International journal of technology marketing : IJTMkt
21
Asia Pacific journal of marketing and logistics
20
International journal of islamic marketing and branding
20
Journal of Islamic marketing
20
Cogent business & management
19
Psychology & marketing
19
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
18
European research studies
17
International journal of consumer studies
17
Marketing letters : a journal of research in marketing
17
more ...
less ...
Source
All
ECONIS (ZBW)
5,180
Showing
71
-
80
of
5,180
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
71
The contribution of cassava production and marketing on smallholder farmers' livelihood in Dodoma Region, Tanzania
Mashenene, Robert G.
;
Maziku, Petro
;
Otieno, Lilian O.
-
2023
Persistent link: https://www.econbiz.de/10014327692
Saved in:
72
Context in augmented reality marketing : does the place of use matter?
Au, Simon von der
;
Rauschnabel, Philipp A.
;
Felix, Reto
; …
- In:
Psychology & marketing
40
(
2023
)
11
,
pp. 2447-2463
Persistent link: https://www.econbiz.de/10014432412
Saved in:
73
Marketing analytics : the bridge between customer psychology and marketing decision-making
Basu, Rituparna
;
Lim, Weng Marc
;
Kumar, Anil
;
Kumar, Satish
- In:
Psychology & marketing
40
(
2023
)
12
,
pp. 2588-2611
Persistent link: https://www.econbiz.de/10014432503
Saved in:
74
The legitimization effect of crowdfunding success : a consumer perspective
Maier, Lukas
;
Baccarella, Christian V.
;
Block, Jörn
; …
- In:
Entrepreneurship theory and practice : ET&P
47
(
2023
)
4
,
pp. 1389-1420
Persistent link: https://www.econbiz.de/10014325076
Saved in:
75
Marketing accountability and marketing automation : evidence from Portugal
Silva, Susana C.
;
Corbo, Leonardo
;
Vlačić, Božidar
; …
- In:
EuroMed journal of business
18
(
2023
)
1
,
pp. 145-164
Persistent link: https://www.econbiz.de/10014325810
Saved in:
76
The impact of interactive marketing on the marketing performance of micro, small, and medium-sized enterprises (MSEs) in the Nyanza region of Kenya
Kaunda, Kenneth D.
;
Thuo, John Kuria
;
Kwendo, Evans
-
2023
Persistent link: https://www.econbiz.de/10014326013
Saved in:
77
Inclusivity and diversity : a systematic review of strategies employed in the higher education marketing discipline
Riedel, Aimee S.
;
Beatson, Amanda T.
;
Gottlieb, Udo
- In:
Journal of marketing education : JME
45
(
2023
)
2
,
pp. 123-140
Persistent link: https://www.econbiz.de/10014326032
Saved in:
78
Marketing automation and the scope of marketers' heuristics
Guercini, Simone
- In:
Management decision
61
(
2023
)
13
,
pp. 295-320
Persistent link: https://www.econbiz.de/10014448300
Saved in:
79
"We want your soul" : re-imagining marketing education through the arts
Heath, Teresa
;
Tynan, Caroline
- In:
European journal of marketing
57
(
2023
)
10
,
pp. 2808-2837
Persistent link: https://www.econbiz.de/10014448581
Saved in:
80
Women microbusiness owners' entrepreneurial marketing decision-making during a crisis
Bruce, Helen L.
;
Rooney, Tara
;
Krolikowska, Ewa
- In:
Journal of marketing management : JMM ; journal of the …
39
(
2023
)
17/18
,
pp. 1800-1832
Persistent link: https://www.econbiz.de/10014450122
Saved in:
First
Prev
4
5
6
7
8
9
10
11
12
13
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->