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language:"eng"
~language:"deu"
~person:"Crittenden, Victoria Lynn"
~person:"Hennigs, Nadine"
~subject:"Consumer behaviour"
~subject:"United States"
~subject:"Welt"
~type_genre:"Article in journal"
~type_genre:"Handbook"
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Consumer behaviour
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11
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Crittenden, Victoria Lynn
Hennigs, Nadine
Lim, Weng Marc
7
Sandıkçı, Özlem
6
Vrontis, Demetris
6
Eckhardt, Giana M.
5
Gaski, John F.
5
Layton, Roger A.
5
Malshe, Avinash
5
Wiedmann, Klaus-Peter
5
Belk, Russell W.
4
Calantone, Roger J.
4
Colbert, François
4
Dholakia, Nikhilesh
4
El-Bassiouny, Noha
4
Hruschka, Harald
4
Jafari, Aliakbar
4
Rajagopal
4
Tadajewski, Mark
4
Varadarajan, Rajan
4
Varey, Richard J.
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Babin, Barry J.
3
Doherty, Anne Marie
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Emontspool, Julie
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Firat, A. Fuat
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Hanssens, Dominique M.
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Homburg, Christian
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Hult, G. Tomas M.
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Hutt, Michael D.
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Kadirov, Djavlonbek
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Kipnis, Eva
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Kreicbergs, Toms
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Krishen, Anjala S.
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Kumar, V.
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Laczniak, Gene R.
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Lichtenthal, J. David
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Melewar, T. C.
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3
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Journal of marketing education : JME
2
AMS review : official publication of the Academy of Marketing Science
1
Marketing review St. Gallen : Marketingfachzeitschrift für Theorie & Praxis
1
The journal of brand management : an international journal
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ECONIS (ZBW)
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Special issue: diversity in marketing education
Crittenden, Victoria Lynn
(
ed.
);
Davis, Cassandra
(
ed.
); …
-
2020
Persistent link: https://www.econbiz.de/10012216660
Saved in:
2
Embracing diversity in marketing education
Crittenden, Victoria Lynn
;
Davis, Cassandra
;
Perren, Rebeca
- In:
Journal of marketing education : JME
42
(
2020
)
1
,
pp. 3-6
Persistent link: https://www.econbiz.de/10012216669
Saved in:
3
The power of experiential marketing : exploring the causal relationships among multisensory marketing, brand experience, customer perceived value and brand strength
Wiedmann, Klaus-Peter
;
Labenz, Franziska
;
Haase, Janina
; …
- In:
The journal of brand management : an international journal
25
(
2018
)
2
,
pp. 101-118
Persistent link: https://www.econbiz.de/10011891057
Saved in:
4
Scientific progress in marketing
Crittenden, Victoria Lynn
;
Peterson, Robert A.
- In:
AMS review : official publication of the Academy of …
3
(
2013
)
1
,
pp. 1-2
Persistent link: https://www.econbiz.de/10009740055
Saved in:
5
Creating multi-sensory experiences in luxury marketing
Wiedmann, Klaus-Peter
;
Hennigs, Nadine
;
Klarmann, Christiane
- In:
Marketing review St. Gallen : Marketingfachzeitschrift …
30
(
2013
)
6
,
pp. 60-68
Persistent link: https://www.econbiz.de/10010256431
Saved in:
6
Luxury marketing : a challenge for theory and practice
Wiedmann, Klaus-Peter
(
ed.
);
Hennigs, Nadine
(
ed.
)
-
2013
Persistent link: https://www.econbiz.de/10014011384
Saved in:
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