Creating multi-sensory experiences in luxury marketing
Year of publication: |
2013
|
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Authors: | Wiedmann, Klaus-Peter ; Hennigs, Nadine ; Klarmann, Christiane ; Behrens, Stefan |
Published in: |
Marketing review St. Gallen : Marketingfachzeitschrift für Theorie & Praxis. - St. Gallen : Thexis Verlag, ISSN 1865-6544, ZDB-ID 2412643-3. - Vol. 30.2013, 6, p. 60-68
|
Subject: | Luxusgüter | Luxury goods | Marketing | Konsumentenverhalten | Consumer behaviour |
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