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language:"eng"
~language:"deu"
~person:"Hennigs, Nadine"
~subject:"Consumer behaviour"
~subject:"United States"
~subject:"Welt"
~type_genre:"Article in journal"
~type_genre:"Handbook"
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Consumer behaviour
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3
Luxury goods
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1
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Hennigs, Nadine
Lim, Weng Marc
7
Sandıkçı, Özlem
6
Vrontis, Demetris
6
Eckhardt, Giana M.
5
Gaski, John F.
5
Layton, Roger A.
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Malshe, Avinash
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Marketing review St. Gallen : Marketingfachzeitschrift für Theorie & Praxis
1
The journal of brand management : an international journal
1
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ECONIS (ZBW)
3
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The power of experiential marketing : exploring the causal relationships among multisensory marketing, brand experience, customer perceived value and brand strength
Wiedmann, Klaus-Peter
;
Labenz, Franziska
;
Haase, Janina
; …
- In:
The journal of brand management : an international journal
25
(
2018
)
2
,
pp. 101-118
Persistent link: https://www.econbiz.de/10011891057
Saved in:
2
Creating multi-sensory experiences in luxury marketing
Wiedmann, Klaus-Peter
;
Hennigs, Nadine
;
Klarmann, Christiane
- In:
Marketing review St. Gallen : Marketingfachzeitschrift …
30
(
2013
)
6
,
pp. 60-68
Persistent link: https://www.econbiz.de/10010256431
Saved in:
3
Luxury marketing : a challenge for theory and practice
Wiedmann, Klaus-Peter
(
ed.
);
Hennigs, Nadine
(
ed.
)
-
2013
Persistent link: https://www.econbiz.de/10014011384
Saved in:
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