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language:"eng"
~language:"fra"
~language:"mkd"
~language:"ukr"
~person:"Kitchen, Philip J."
~subject:"Werbung"
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Werbung
Marketing
25
Advertising
5
Marketing management
5
Marketingmanagement
5
Kommunikation
4
Aufsatzsammlung
3
Brand management
3
Communication
3
Globalisierung
3
Globalization
3
Kommunikationspolitik
3
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3
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2
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2
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1
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Kitchen, Philip J.
Wheeler, Alina
8
Baack, Donald
7
Clow, Kenneth E.
7
Koschnick, Wolfgang J.
6
Soloveichik, Rachel
5
Collins, Thomas L.
4
Hackley, Christopher E.
4
Rapp, Stan
4
Wang, Jing
4
Belch, George E.
3
Berger, Arthur Asa
3
Blakeman, Robyn
3
Cong, Lin William
3
Fitzgerald, Doireann
3
Gillis, Tamara L.
3
Haller, Stefanie
3
Kreicbergs, Toms
3
Leeflang, Peter
3
Li, Siguang
3
Nakamura, Leonard Isamu
3
O'Hagan, Lauren Alex
3
Samuels, Jon D.
3
Weverbergh, Marcel
3
Yedid-Levi, Yaniv
3
Ščeulovs, Deniss
3
Abdullahi, Shafiu Ibrahim
2
Adeola, Ogechi
2
Alozie, Emmanuel C.
2
Arens, William F.
2
Baker, Michael J.
2
Baker, Stephen
2
Batey, Mark
2
Belch, Michael A.
2
Bessen, James
2
Botzenhardt, Florian
2
Chapman, John F.
2
Cliquet, Gérard
2
Day, Ralph L.
2
De Burgh-Woodman, Helene
2
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Journal of business strategy
1
Journal of promotion management : JPM
1
Working paper / Department of Commerce, College of Business, Massey University
1
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ECONIS (ZBW)
4
USB Cologne (EcoSocSci)
1
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1
Economic crisis and its impact on promotion and media in Cyprus
Papasolomou, Ioanna
;
Kitchen, Philip J.
;
Panopoulos, …
- In:
Journal of promotion management : JPM
22
(
2016
)
5
,
pp. 719-734
Persistent link: https://www.econbiz.de/10011632017
Saved in:
2
Integrated marketing communication : making it work at a strategic level
Kitchen, Philip J.
;
Burgmann, Inga
- In:
Journal of business strategy
36
(
2015
)
4
,
pp. 34-39
Persistent link: https://www.econbiz.de/10011407019
Saved in:
3
A reader in marketing communications
Kitchen, Philip J.
(
ed.
)
-
2005
-
1. publ.
Persistent link: https://www.econbiz.de/10013488424
Saved in:
4
A reader in marketing communications
Kitchen, Philip J.
(
contributor
)
-
2005
Persistent link: https://www.econbiz.de/10004833119
Saved in:
5
Globalization, integration and gray marketing : marketing communications in New Zealand
Kitchen, Philip J.
;
Eagle, Lynne C.
-
2001
Persistent link: https://www.econbiz.de/10001650592
Saved in:
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