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language:"eng"
~language:"fra"
~language:"mkd"
~language:"ukr"
~subject:"Werbung"
~type_genre:"Textbook"
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Search: subject_exact:"Marketing"
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Year of publication
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Subject
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Werbung
Marketing
415
Marketingmanagement
187
Marketing management
174
Theorie
90
Theory
90
Marketing theory
57
Marketingtheorie
57
USA
52
United States
50
Strategisches Management
37
Management
27
Beziehungsmarketing
26
Marktforschung
26
Relationship marketing
26
Consumer behaviour
24
Konsumentenverhalten
24
Market research
23
Strategic management
20
Verbraucherverhalten
16
Internationales Marketing
15
Online-Marketing
15
International marketing
14
Selling
14
Verkauf
14
Dienstleistungsmarketing
13
Internet marketing
13
Services marketing
13
Electronic Commerce
12
Lieferantenmanagement
12
Supplier relationship management
12
Unternehmen
12
Welt
12
World
12
Dienstleistung
11
Internet
11
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10
Kommunikation
10
Betriebswirtschaftslehre
9
Business economics
9
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190
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28
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27
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27
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22
Arbeitspapier
21
Aufsatzsammlung
20
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18
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18
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16
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12
Lehrbuch
10
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9
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9
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9
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7
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7
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6
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6
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6
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4
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4
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4
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4
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3
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3
Hochschulschrift
3
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2
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2
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2
Einführung
2
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2
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2
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2
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2
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Applegate, Edd
1
Baack, Donald
1
Clow, Kenneth E.
1
Eng, Robert J.
1
Ferrell, Odies C.
1
Galper, Morton
1
Geuens, Maggie
1
Govoni, Norman A. P.
1
Guiltinan, Joseph P.
1
Hackley, Chris
1
Hackley, Christopher E.
1
Hiam, Alexander
1
Johnsen, Art
1
Lowe, David
1
Pelsmacker, Patrick de
1
Pride, William M.
1
Schoell, William F.
1
Van den Bergh, Joeri
1
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ECONIS (ZBW)
9
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1
Commercial management : theory and practice
Lowe, David
-
2013
Persistent link: https://www.econbiz.de/10010215032
Saved in:
2
Advertising and promotion : an integrated marketing communications approach
Hackley, Chris
-
2010
-
2. ed.
Persistent link: https://www.econbiz.de/10003898671
Saved in:
3
Cases in advertising and marketing management : real situations for tomorrow's managers
Applegate, Edd
;
Johnsen, Art
-
2007
Persistent link: https://www.econbiz.de/10003316462
Saved in:
4
Marketing communications : a European perspective
Pelsmacker, Patrick de
;
Geuens, Maggie
;
Van den Bergh, Joeri
-
2007
-
3. ed.
Persistent link: https://www.econbiz.de/10003386383
Saved in:
5
Marketing
Hiam, Alexander
-
2006
Persistent link: https://www.econbiz.de/10003288140
Saved in:
6
Integrated advertising, promotion, & marketing communications
Clow, Kenneth E.
;
Baack, Donald
-
2004
-
2. ed
Persistent link: https://www.econbiz.de/10001783094
Saved in:
7
Marketing: contemporary concepts and practices
Schoell, William F.
;
Guiltinan, Joseph P.
-
1988
-
3. ed
Persistent link: https://www.econbiz.de/10000752814
Saved in:
8
[Marketing: basic concepts and decisions]
Pride, William M.
;
Ferrell, Odies C.
-
1987
-
5. ed
Persistent link: https://www.econbiz.de/10000743322
Saved in:
9
Promotional management
Govoni, Norman A. P.
-
1986
Persistent link: https://www.econbiz.de/10013476840
Saved in:
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