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Public Sector Marketing Communications, Volume II : Traditional and Digital Perspectives
2
Kellogg on branding : the marketing faculty of the Kellogg School of Management
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Kellogg on marketing
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Public Sector Marketing Communications Volume I : Public Relations and Brand Communication Perspectives
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An introduction to public sector marketing communications : traditional and digital perspectives
Adeola, Ogechi
;
Twum, Kojo Kakra
;
Katuse, Paul
- In:
Public Sector Marketing Communications, Volume II : …
,
(pp. 3-18)
.
2023
Persistent link: https://www.econbiz.de/10014289776
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2
Conclusion : towards effective public sector marketing communications in Africa
Adeola, Ogechi
;
Mogaji, Emmanuel
;
Katuse, Paul
;
Twum, …
- In:
Public Sector Marketing Communications, Volume II : …
,
(pp. 267-284)
.
2023
Persistent link: https://www.econbiz.de/10014289805
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3
Introduction to public sector marketing communications in Africa
Adeola, Ogechi
;
Katuse, Paul
;
Twum, Kojo Kakra
;
Adisa, …
- In:
Public Sector Marketing Communications Volume I : …
,
(pp. 3-18)
.
2022
Persistent link: https://www.econbiz.de/10013415039
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4
Brand strategy for business markets
Anderson, James C.
;
Carpenter, Gregory S.
- In:
Kellogg on branding : the marketing faculty of the …
,
(pp. 169-185)
.
2005
Persistent link: https://www.econbiz.de/10003285377
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5
Managing market offerings in business markets
Anderson, James C.
;
Carpenter, Gregory S.
;
Narus, James A.
- In:
Kellogg on marketing
,
(pp. 330-365)
.
2001
Persistent link: https://www.econbiz.de/10001612997
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