//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
language:"eng"
~language:"fra"
~language:"srp"
~subject:"Markenartikel"
~subject:"Welt"
~type_genre:"Book section"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Marketing"
Narrow search
Delete all filters
| 6 applied filters
Year of publication
From:
To:
Subject
All
Markenartikel
Welt
Marketing
945
USA
120
United States
120
Marketing management
114
Marketingmanagement
114
Consumer behaviour
98
Konsumentenverhalten
98
Theorie
66
Theory
66
Brand management
45
Markenführung
45
Beziehungsmarketing
41
Internet marketing
41
Online-Marketing
41
Relationship marketing
41
Business ethics
37
Unternehmensethik
37
Social Web
34
Social web
34
Sustainability
34
Digitalisierung
33
Digitization
33
KMU
33
Nachhaltigkeit
33
SME
33
Corporate Social Responsibility
32
Corporate social responsibility
32
Innovation
32
Marketing theory
32
Marketingtheorie
32
Firm performance
26
Unternehmenserfolg
26
Brand
23
Market research
23
Marktforschung
23
Ethics
22
marketing
22
China
21
E-commerce
21
more ...
less ...
Online availability
All
Undetermined
13
Type of publication
All
Article
38
Type of publication (narrower categories)
All
Book section
Article in journal
186
Aufsatz in Zeitschrift
186
Collection of articles of several authors
99
Sammelwerk
99
Aufsatzsammlung
52
Konferenzschrift
43
Aufsatz im Buch
38
Graue Literatur
37
Non-commercial literature
37
Conference proceedings
26
Case study
22
Fallstudie
22
Working Paper
14
Arbeitspapier
13
Lehrbuch
12
Textbook
12
Hochschulschrift
10
Handbook
8
Handbuch
8
Thesis
7
Bibliografie
5
Ratgeber
5
Reprint
5
Glossar enthalten
4
Glossary included
4
Guidebook
4
Bibliographie
3
Fallstudiensammlung
3
Bibliografie enthalten
2
Bibliography included
2
Conference paper
2
Einführung
2
Festschrift
2
Konferenzbeitrag
2
No longer published / No longer aquired
2
Adressbuch
1
Amtsdruckschrift
1
Collection of articles written by one author
1
Directory
1
more ...
less ...
Language
All
English
French
Serbian
German
23
Author
All
King, Stephen
2
Achtmann, Eric
1
Adisa, Isaiah
1
Astuti, R. D.
1
Ayestarán, Raquel
1
Azcona Pastor, José Manuel
1
Bandyopadhyay, Subir
1
Benton, Raymond
1
Boudlaie, Hasan
1
Britschgi, Edgar C.
1
Burroughs, James E.
1
Böhler, Wilfried
1
Catarino, André
1
Chambel, Simão
1
Chukwuka, Blessing
1
Chung, Jay Young
1
Debasa Navalpotro, Felipe Rodolfo
1
Dietsch, Thomas V.
1
Divakar, Suresh
1
Djakeli, Kakhaber
1
Duarte, Alexandre
1
Eiseman, Danielle
1
Ester, Peter
1
Grigore, Georgiana F.
1
Gülmez, Emrah
1
Hong, Yiwen
1
Ibelegbu, Oserere
1
Ivanković, Jadranka
1
Kasapi, Eleni
1
Kenarroodi, Mohammad Hosein
1
Kilian, Karsten
1
Kim, Chung Koo
1
Kunene, Lindiwe Nqobile
1
Liu, Minghui
1
Liu, Xinyu
1
Malheiro, Alexandra
1
Mandemaker, Tjitse
1
Masé, Stefania
1
Mbhele, Thokozani Patmond
1
Meffert, Heribert
1
more ...
less ...
Published in...
All
A master class in brand planning : the timeless works of Stephen King
2
Handbook of research on IoT, digital transformation, and the future of global marketing
2
The connected customer : the changing nature of consumer and business markets
2
The role of brands in an era of over-information
2
Big data marketing strategies for superior customer experience
1
Conference Day 2010 : proceedings ; 5th May 2010 ; sessions: global logistics and operations, global business management, managing financial performance
1
Contributions to European business & economy
1
Critical perspectives on diversity, equity, and inclusion in marketing
1
Current Problems of the World Economy and International Trade
1
Digital economy for customer benefit and business fairness : proceedings of the International Conference on Sustainable Collaboration in Business, Information and Innovation (SCBTII 2019), Bandung, Indonesia, October 9-10, 2019
1
Digitalization in business : on the road to a sustainable world
1
Dynamic competitive analysis in marketing : proceedings of the International Workshop on Dynamic Competitive Analysis in Marketing, Montréal, Canada, September 1 - 2, 1995
1
Effectiveness, efficiency and accountability in philanthropy : what lessons can be learned from the corporate world? ; International Foundation Management Symposium 2005
1
Entrepreneurship and enterprise development in Africa
1
Expanding disciplinary space : on the potential of critical marketing
1
Fashion branding and communication : core strategies of European luxury brands
1
Governance in the business environment
1
International entrepreneurship in emerging markets : contexts, behaviours, and successful entry
1
International marketing ; Vol. 2
1
Kellogg on branding : the marketing faculty of the Kellogg School of Management
1
Making a difference through marketing : a quest for diverse perspectives
1
Marketing 2010! : Impulse für das Marketing der Zukunft ; 31. Münchener Marketing-Symposium
1
Marketing Communications and Brand Development in Emerging Markets Volume II : Insights for a Changing World
1
Memorable customer experiences : a research anthology
1
Promoting organizational performance through 5G and agile marketing
1
Research handbook on foreign exit, relocation and re-entry : theoretical perspectives and empirical evidence
1
Scenarios in marketing : from vision to decision
1
The debate over corporate social responsibility
1
The development of critical perspectives in marketing
1
The environment : towards a sustainable future
1
The future of management: industry 4.0 and digitalization
1
The global governance of food
1
Tourism planning and destination marketing
1
Weltwirtschaft 2010 : Trends und Strategien
1
more ...
less ...
Source
All
ECONIS (ZBW)
38
Showing
1
-
10
of
38
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Discovering brand naming strategies used by black-owned FMCG-SMMEs in the province of KwaZulu-Natal, South Africa
Kunene, Lindiwe Nqobile
;
Phiri, Maxwell Agabu
;
Mbhele, …
- In:
Entrepreneurship and enterprise development in Africa
,
(pp. 54-79)
.
2024
Persistent link: https://www.econbiz.de/10014517750
Saved in:
2
Study on a mediation model of new brands entering competitive markets through to the experience sharing, skill teaching, and value perception
Liu, Xinyu
;
Liu, Minghui
- In:
The role of brands in an era of over-information
,
(pp. 146-170)
.
2023
Persistent link: https://www.econbiz.de/10014365841
Saved in:
3
Brand activertising : from profit-purpose to social positioning
Duarte, Alexandre
;
Chambel, Simão
- In:
The role of brands in an era of over-information
,
(pp. 198-215)
.
2023
Persistent link: https://www.econbiz.de/10014365855
Saved in:
4
The desings of propaganda and marketing and their impact on the digital revolution of the current world
Debasa Navalpotro, Felipe Rodolfo
;
Azcona Pastor, José …
- In:
Big data marketing strategies for superior customer …
,
(pp. 281-301)
.
2023
Persistent link: https://www.econbiz.de/10014365912
Saved in:
5
Brand attachment and agile marketing : responses to the (post-)pandemic context in the sports fashion context
Reis, Raissa
;
Catarino, André
;
Sousa, Bruno
;
Malheiro, …
- In:
Promoting organizational performance through 5G and …
,
(pp. 42-54)
.
2023
Persistent link: https://www.econbiz.de/10013474288
Saved in:
6
How do international performance, marketing capabilities and market turbulence jointly influence a foreign exit decision?
Tan, Qun
;
Sousa, Carlos M. P.
- In:
Research handbook on foreign exit, relocation and …
,
(pp. 136-158)
.
2022
Persistent link: https://www.econbiz.de/10013462381
Saved in:
7
Sites of states with a dynamically developing socio-political structure and economy : analyzing forms and methods of obtaining competitive advantages of transnational (global) comp...
Sozinova, Anastasia A.
;
Meteleva, Olesya A.
- In:
Current Problems of the World Economy and International …
,
(pp. 233-242)
.
2022
Persistent link: https://www.econbiz.de/10013262889
Saved in:
8
Brand management during a crisis : lessons for indigenous hospitality organisations in Africa
Adisa, Isaiah
;
Ibelegbu, Oserere
;
Chukwuka, Blessing
- In:
Marketing Communications and Brand Development in …
,
(pp. 131-155)
.
2022
Persistent link: https://www.econbiz.de/10013280193
Saved in:
9
International entrepreneurial marketing drivers in emerging economies : an individual-level analysis
Boudlaie, Hasan
;
Kenarroodi, Mohammad Hosein
;
Shamsi, Sabihe
- In:
International entrepreneurship in emerging markets : …
,
(pp. 29-57)
.
2022
Persistent link: https://www.econbiz.de/10014313525
Saved in:
10
Young consumer vulnerability
Yang, Hsiao-Pei
;
Hong, Yiwen
;
Kasapi, Eleni
- In:
Critical perspectives on diversity, equity, and …
,
(pp. 154-176)
.
2022
Persistent link: https://www.econbiz.de/10013382325
Saved in:
1
2
3
4
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->