//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
language:"eng"
~language:"fra"
~person:"Gbadamosi, Ayantunji"
~person:"Homburg, Christian"
~subject:"Großbritannien"
~subject:"Marketingtheorie"
~subject:"Theory"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Marketing"
Narrow search
Delete all filters
| 7 applied filters
Year of publication
From:
To:
Subject
All
Großbritannien
Marketingtheorie
Theory
Marketing
41
Marketingmanagement
11
Marketing management
9
Deutschland
7
Germany
6
KMU
6
SME
6
Beziehungsmarketing
5
Consumer behaviour
5
Entrepreneurship
5
Konsumentenverhalten
5
Management
5
Relationship marketing
5
USA
5
Entrepreneurs
4
Theorie
4
United States
4
Unternehmer
4
Verbraucherverhalten
4
Developing countries
3
Entwicklungsländer
3
Erfolgsfaktor
3
Estimation
3
Internet marketing
3
Online-Marketing
3
Physical distribution
3
Schätzung
3
Vertrieb
3
Business ethics
2
Diversity Management
2
Diversity management
2
Entrepreneurship approach
2
Firm performance
2
Führungskräfte
2
Industriestaaten
2
Managers
2
Marketing theory
2
more ...
less ...
Type of publication
All
Article
3
Book / Working Paper
3
Type of publication (narrower categories)
All
Article in journal
2
Aufsatz in Zeitschrift
2
Aufsatz im Buch
1
Aufsatzsammlung
1
Bibliografie enthalten
1
Bibliography included
1
Book section
1
Collection of articles of several authors
1
Graue Literatur
1
Lehrbuch
1
Non-commercial literature
1
Sammelwerk
1
Textbook
1
more ...
less ...
Language
All
English
French
German
13
Author
All
Gbadamosi, Ayantunji
Homburg, Christian
Kotler, Philip
32
Franses, Philip Hans
17
Armstrong, Gary
13
Peter, Jerome Paul
13
Donnelly, James H.
12
Keller, Kevin Lane
12
Sheth, Jagdish N.
12
Leeflang, Peter
11
Wierenga, Berend
10
Lamb, Charles W.
9
Layton, Roger A.
9
Tadajewski, Mark
9
Hair, Joseph F.
8
Malhotra, Naresh K.
8
McDaniel, Carl D.
8
Lusch, Robert F.
7
Ansary, Adel I. el-
6
Baines, Paul
6
Blythe, Jim
6
Hildebrandt, Lutz
6
Hruschka, Harald
6
Jobber, David
6
Le Meunier-FitzHugh, Kenneth
6
Lehmann, Donald R.
6
Maclaran, Pauline
6
Solomon, Michael R.
6
Spotts, Harlan E.
6
Stern, Louis W.
6
Stuart, Elnora W.
6
Araujo, Luis
5
Boone, Louis E.
5
Boyd, Harper W.
5
Fill, Chris
5
Hunt, Shelby D.
5
Kurtz, David L.
5
Laczniak, Gene R.
5
Lilien, Gary L.
5
Madhavaram, Sreedhar
5
Marshall, Greg W.
5
Meyer, Jörn-Axel
5
more ...
less ...
Published in...
All
Contemporary issues in marketing : principles and practice
1
Journal of marketing research : JMR
1
Society and business review
1
Wissenschaftliche Schriftenreihe des Zentrums für Marktorientierte Unternehmensführung (ZMU)
1
Source
All
ECONIS (ZBW)
6
Showing
1
-
6
of
6
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Marketing : the paradigm shift
Gbadamosi, Ayantunji
- In:
Contemporary issues in marketing : principles and practice
,
(pp. 3-31)
.
2019
Persistent link: https://www.econbiz.de/10012134029
Saved in:
2
Exploring the growing link of ethnic entrepreneurship, markets, and Pentecostalism in London (UK) : an empirical study
Gbadamosi, Ayantunji
- In:
Society and business review
10
(
2015
)
2
,
pp. 150-169
Persistent link: https://www.econbiz.de/10011401573
Saved in:
3
The role of chief marketing officers for venture capital funding : endowing new ventures with marketing legitimacy
Homburg, Christian
;
Hahn, Alexander
;
Bornemann, Torsten
; …
- In:
Journal of marketing research : JMR
51
(
2014
)
5
,
pp. 625-644
Persistent link: https://www.econbiz.de/10010489698
Saved in:
4
Marketing management : a contemporary perspective
Homburg, Christian
;
Kuester, Sabine
;
Krohmer, Harley
-
2009
Persistent link: https://www.econbiz.de/10003744558
Saved in:
5
Die Kausalanalyse : ein Instrument der empirischen betriebswirtschaftlichen Forschung
Hildebrandt, Lutz
(
ed.
);
Homburg, Christian
(
ed.
)
-
1998
Persistent link: https://www.econbiz.de/10000974629
Saved in:
6
Marketing organization : a holistic framework of dimensions and determinants
Workman, John P.
;
Homburg, Christian
;
Gruner, Kjell E.
-
1997
Persistent link: https://www.econbiz.de/10001439252
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->