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language:"eng"
~language:"fra"
~person:"Gbadamosi, Ayantunji"
~person:"Homburg, Christian"
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Gbadamosi, Ayantunji
Homburg, Christian
Leeflang, Peter
18
Laczniak, Gene R.
15
Lim, Weng Marc
15
Kotler, Philip
14
Layton, Roger A.
14
Vrontis, Demetris
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Irwin, Scott H.
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Shultz, Clifford J.
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Malshe, Avinash
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Adeola, Ogechi
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Crittenden, Victoria Lynn
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Dholakia, Nikhilesh
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Perspektiven der marktorientierten Unternehmensführung : Arbeiten aus dem Institut für Marktorientierte Unternehmensführung der Universität Mannheim
3
Contemporary issues in marketing : principles and practice
2
Critical perspectives on diversity, equity, and inclusion in marketing
2
Journal of the Academy of Marketing Science
2
Entrepreneurship marketing : principles and practice of SME marketing
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of marketing
1
Journal of marketing research : JMR
1
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1
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Structure and dynamics of the German Mittelstand
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ECONIS (ZBW)
16
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1
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10
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16
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1
Where are we on diversity, equity, and inclusion? : a million-dollar question
Gbadamosi, Ayantunji
- In:
Critical perspectives on diversity, equity, and …
,
(pp. 1-16)
.
2022
Persistent link: https://www.econbiz.de/10013382173
Saved in:
2
Inclusion of people with disabilities in marketing : a paradigm shift
Sani, Kareem F.
;
Gbadamosi, Ayantunji
- In:
Critical perspectives on diversity, equity, and …
,
(pp. 75-99)
.
2022
Persistent link: https://www.econbiz.de/10013382204
Saved in:
3
Marketing : the paradigm shift
Gbadamosi, Ayantunji
- In:
Contemporary issues in marketing : principles and practice
,
(pp. 3-31)
.
2019
Persistent link: https://www.econbiz.de/10012134029
Saved in:
4
Marketing ethics, green and sustainable marketing
Gbadamosi, Ayantunji
- In:
Contemporary issues in marketing : principles and practice
,
(pp. 185-218)
.
2019
Persistent link: https://www.econbiz.de/10012134045
Saved in:
5
Customer experience management : toward implementing an evolving marketing concept
Homburg, Christian
;
Jozic, Danijel
;
Kuehnl, Christina
- In:
Journal of the Academy of Marketing Science
45
(
2017
)
3
,
pp. 377-401
Persistent link: https://www.econbiz.de/10011684998
Saved in:
6
The contingent roles of R&D-sales versus R&D-marketing cooperation in new-product development of business-to-business firms
Homburg, Christian
;
Alavi, Sascha
;
Rajab, Thomas
; …
- In:
International journal of research in marketing : IJRM ; …
34
(
2017
)
1
,
pp. 212-230
Persistent link: https://www.econbiz.de/10011671985
Saved in:
7
Exploring the growing link of ethnic entrepreneurship, markets, and Pentecostalism in London (UK) : an empirical study
Gbadamosi, Ayantunji
- In:
Society and business review
10
(
2015
)
2
,
pp. 150-169
Persistent link: https://www.econbiz.de/10011401573
Saved in:
8
The loss of the marketing department’s influence : is it really happening? ; and why worry?
Homburg, Christian
;
Vomberg, Arnd
;
Enke, Margit
;
Grimm, …
- In:
Journal of the Academy of Marketing Science
43
(
2015
)
1
,
pp. 1-13
Persistent link: https://www.econbiz.de/10010489581
Saved in:
9
The role of chief marketing officers for venture capital funding : endowing new ventures with marketing legitimacy
Homburg, Christian
;
Hahn, Alexander
;
Bornemann, Torsten
; …
- In:
Journal of marketing research : JMR
51
(
2014
)
5
,
pp. 625-644
Persistent link: https://www.econbiz.de/10010489698
Saved in:
10
The entrepreneurship marketing environment
Gbadamosi, Ayantunji
- In:
Entrepreneurship marketing : principles and practice of …
,
(pp. 55-78)
.
2011
Persistent link: https://www.econbiz.de/10008822550
Saved in:
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