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language:"eng"
~language:"nld"
~subject:"Corporate Social Responsibility"
~subject:"Online-Marketing"
~subject:"Theorie"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Floppy disk"
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Corporate Social Responsibility
Online-Marketing
Theorie
Marketing
3,444
Marketing management
1,007
Marketingmanagement
1,007
marketing
786
Consumer behaviour
689
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689
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441
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440
Brand management
293
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293
Relationship marketing
287
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285
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281
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247
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247
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245
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228
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207
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193
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155
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129
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125
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114
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Laczniak, Gene R.
8
Hruschka, Harald
5
Santos, Nicholas J. C.
4
Shultz, Clifford J.
4
Ferrell, Odies C.
3
Lim, Weng Marc
3
Lusch, Robert F.
3
Murphy, Patrick E.
3
Topaloğlu, Hüseyin
3
Wagner, Udo
3
Akrout, Houcine
2
Braunstein, Andrew W.
2
Brodie, Roderick J.
2
Burch, Lauren M.
2
Chaudhuri, Himadri Roy
2
Christensen, Lars Bech
2
Cooper, Tony
2
Cowley, Scott
2
Crittenden, Victoria Lynn
2
Danaher, Peter J.
2
Davis, Judy Foster
2
Dyck, Bruno
2
Eliaz, Kfir
2
Farris, Paul W.
2
Gaski, John F.
2
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2
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2
Khan, Sarfraz Fayaz
2
Kiisler, Ain
2
Kjellberg, Hans
2
Koku, Paul Sergius
2
Kotler, Philip
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Journal of business research : JBR
22
Management science : journal of the Institute for Operations Research and the Management Sciences
22
Journal of marketing education : JME
12
International journal of forecasting
11
Industrial marketing management : the international journal for industrial and high-tech firms
10
AMS review : official publication of the Academy of Marketing Science
9
International journal of internet marketing and advertising : IJIMA
9
Journal of business ethics : JOBE
9
Journal of macromarketing
9
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
7
Journal of internet commerce
7
Journal of marketing management : MM
7
Operations research
7
Business horizons
6
European journal of marketing : EJM
6
Journal of macromarketing : examining the interactions among markets, marketing, and society
6
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
6
Journal of the Academy of Marketing Science
6
Marketing theory
6
Omega : the international journal of management science
6
Cogent business & management
5
European journal of operational research : EJOR
5
European research studies
5
International journal of technology marketing : IJTMkt
5
Journal of marketing
5
Journal of strategic marketing
5
Marketing intelligence & planning
5
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
5
American journal of agricultural economics
4
Journal of direct, data and digital marketing practice : the international journal of the Institute of Direct Marketing
4
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
4
Journal of promotion management : innovations in planning and applied research
4
Sport management review
4
Technological forecasting & social change : an international journal
4
The Canadian journal of economics
4
Tourism and hospitality research : the surrey quarterly review
4
Eastern economic journal
3
Electronic markets : the international journal on networked business
3
European Sport management quarterly : ESMQ
3
Global business review
3
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ECONIS (ZBW)
626
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31
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626
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31
Conversions on the rise : modernizing e-mail marketing practices by utilizing volunteered data
Hartemo, Mari
- In:
Journal of research in interactive marketing : …
16
(
2022
)
4
,
pp. 585-600
Persistent link: https://www.econbiz.de/10013536262
Saved in:
32
Influencer marketing as a method of solving the crisis of trust in digital content marketing
Sołoducha, Krzysztof
- In:
European research studies
25
(
2022
)
3
,
pp. 634-645
Persistent link: https://www.econbiz.de/10013532441
Saved in:
33
Influence of search engine optimization (SEO) on business performance : case study of private university in Sarajevo
Poturak, Mersid
;
Kečo, Dino
;
Tutnič, Eldar
-
2022
Persistent link: https://www.econbiz.de/10013397594
Saved in:
34
How is entrepreneurial marketing shaped by E-commerce technology : a case study of Chinese pure-play e-retailers
Hong, Yiwen
;
Sukanlaya Sawang
;
Yang, Hsiao-Pei
- In:
International journal of entrepreneurial behavior & research
30
(
2024
)
2/3
,
pp. 609-631
Persistent link: https://www.econbiz.de/10014489116
Saved in:
35
Are consumers averse to sponsored messages? : the role of search advertising in information discovery
Sahni, Navdeep S.
;
Zhang, Y. Charles
- In:
Quantitative marketing and economics : QME
22
(
2024
)
1
,
pp. 63-114
Persistent link: https://www.econbiz.de/10014515873
Saved in:
36
Who's asking? : social platform and research sponsors' identity biases in guests' hospitality experience-reviews : a case study of Spanish hotels
Woodside, Arch G.
;
Bernal, Pedro Mir
;
Garraza, Teresa Sabada
- In:
Journal of hospitality marketing & management
33
(
2024
)
2
,
pp. 233-250
Persistent link: https://www.econbiz.de/10014511803
Saved in:
37
Social media, relationship marketing and corporate ESG performance
Ye, Xu
;
Hou, Rong
;
Wang, Shihan
;
Nor Asiah Omar
- In:
Finance research letters
63
(
2024
),
pp. 1-7
Persistent link: https://www.econbiz.de/10014531529
Saved in:
38
Bayesian forecasting in economics and finance : a modern review
Martin, Gael M.
;
Frazier, David T.
;
Maneesoonthorn, Worapree
- In:
International journal of forecasting
40
(
2024
)
2
,
pp. 811-839
Persistent link: https://www.econbiz.de/10014547209
Saved in:
39
Marketing executives and corporate performance : from the perspective of marketing digitalization
Du, Kunhai
;
Zhao, Qicheng
;
Yin, Yugang
;
Zhang, Tiancheng
- In:
International review of economics & finance : IREF
93
(
2024
)
1
,
pp. 631-644
Persistent link: https://www.econbiz.de/10014535390
Saved in:
40
Navigating a paradigm shift : technology and user acceptance of big data and artificial intelligence among advertising and marketing practitioners
Iyer, Pooja
;
Bright, Laura F.
- In:
Journal of business research : JBR
180
(
2024
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014556465
Saved in:
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