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USB Cologne (EcoSocSci)
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On business-enterprise organization : a praxis research
Georgantzas, Nicholas C.
- In:
Human systems management : HSM
37
(
2018
)
3
,
pp. 257-270
Persistent link: https://www.econbiz.de/10011925478
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2
A readiness index for marketing analytics : a resource-based view conceptualization for the implementation stage
Reyes-Mercado, Pável
- In:
Business analytics and cyber security management in …
,
(pp. 38-47)
.
2017
Persistent link: https://www.econbiz.de/10011586249
Saved in:
3
Marketing kit for dummies
Mortimer, Ruth
;
Brooks, Greg
;
Hiam, Alexander
-
2009
Persistent link: https://www.econbiz.de/10004945358
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4
Capturing an elusive phenomenon : development and testing a multiple perspective model of marketing strategy implementation
Smith, Brian David
- In:
Journal of strategic marketing
22
(
2014
)
1
,
pp. 16-40
Persistent link: https://www.econbiz.de/10010259211
Saved in:
5
A preface to marketing management
Peter, Jerome Paul
;
Donnelly, James H.
-
2013
-
13. ed., internat. student ed.
Persistent link: https://www.econbiz.de/10009498963
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Strategic marketing : planning and implementation
Narang, Shanker
(
ed.
)
-
2012
Persistent link: https://www.econbiz.de/10011521528
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7
Essentials of marketing : a marketing strategy planning approach
Perreault, William D.
;
Cannon, Joseph P.
;
McCarthy, …
-
2012
-
13. ed., [internat. student ed.]
Persistent link: https://www.econbiz.de/10009361706
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8
Introduction to marketing : theory and practice
Palmer, Adrian
-
2012
-
3. ed.
Persistent link: https://www.econbiz.de/10009528553
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9
Video marketing for dummies
Daum, Kevin
(
contributor
)
-
2012
Persistent link: https://www.econbiz.de/10009555659
Saved in:
10
Marketing for dummies
Mortimer, Ruth
-
2012
-
3. ed.
Persistent link: https://www.econbiz.de/10009555903
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