A preface to marketing management
J. Paul Peter ; James H. Donnelly
| Year of publication: |
2013 ; 13. ed., internat. student ed.
|
|---|---|
| Authors: | Peter, Jerome Paul ; Donnelly, James H. |
| Publisher: |
Boston, Mass. [u.a.] : McGraw-Hill Irwin |
| Subject: | Marketing | Management | Einführung |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | XV, 268 S. : graph. Darst. |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Bibliographie |
| Language: | English |
| ISBN: | 978-0-07-131802-0 ; 0-07-131802-X |
| Source: |
Persistent link: https://www.econbiz.de/10009498963