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language:"eng"
~language:"pol"
~person:"Hollander, Stanley C."
~person:"Keller, Kevin Lane"
~source:"econis"
~type_genre:"Conference proceedings"
~type_genre:"Konferenzbeitrag"
~type_genre:"Reprint"
~type_genre:"Wörterbuch"
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Marketing
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28.04.1985
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Hollander, Stanley C.
Keller, Kevin Lane
Koschnick, Wolfgang J.
14
Layton, Roger A.
5
Baker, Michael J.
3
Hennig-Thurau, Thorsten
3
Kotler, Philip
3
Malhotra, Naresh K.
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Sheth, Jagdish N.
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Witkowski, Terrence H.
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Achrol, Ravi S.
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Lichrou, Maria
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Maclaran, Pauline
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Narver, John C.
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Nason, Robert W.
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O'Malley, Lisa
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Patterson, Maurice
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Pop, Ruxandra-Eugenia
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Robson, Julie
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Rossi, Patricia
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Shultz, Clifford J.
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Michigan State University
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Workshop on Historical Research in Marketing <2, 1985, East Lansing, Mich.>
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Brand management ; Vol. 1
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History of marketing thought ; Volume 3
1
The evolution of integrated marketing communications : the customer-driven marketplace
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ECONIS (ZBW)
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Building strong brands in a modern marketing communications environment
Keller, Kevin Lane
- In:
The evolution of integrated marketing communications : …
,
(pp. 65-81)
.
2011
Persistent link: https://www.econbiz.de/10009232920
Saved in:
2
The marketing advantages of strong brands
Hoeffler, Steve
;
Keller, Kevin Lane
-
2010
Persistent link: https://www.econbiz.de/10003924114
Saved in:
3
The marketing concept : a déjà vu
Hollander, Stanley C.
-
2008
Persistent link: https://www.econbiz.de/10003644603
Saved in:
4
Marketing in the long run : proceedings of the 2nd Workshop on Historical Research on Marketing co-sponsored by Michigan State Univ. ..., held at the Kellogg Center for Lifelong Ed...
Hollander, Stanley C.
(
contributor
)
-
1985
Persistent link: https://www.econbiz.de/10000742317
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