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language:"eng"
~language:"pol"
~subject:"Market research"
~type_genre:"Book section"
~type_genre:"Reprint"
~type_genre:"Wörterbuch"
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ECONIS (ZBW)
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1
A growth-share matrix of service marketing research themes
Furrer, Olivier
;
Baillod, Chloé
;
Landry, Mikèle
- In:
A Research Agenda for Service Marketing
,
(pp. 3-20)
.
2024
Persistent link: https://www.econbiz.de/10014517859
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2
Introduction to AI in marketing research : the evolution of marketing in the digital age
Dube, Mercy
;
Tshuma, Sinothando
- In:
AI-driven marketing research and data analytics
,
(pp. 216-227)
.
2024
Persistent link: https://www.econbiz.de/10014558946
Saved in:
3
Musings on a distinguished methods career and beyond
Hair, Joe
- In:
Advancing methodological thought and practice
,
(pp. 13-24)
.
2020
Persistent link: https://www.econbiz.de/10012316244
Saved in:
4
Managing consumer capitalism : artists, engineers, and psychologists as new marketing experts in interwar Germany
Logemann, Jan
- In:
Reshaping capitalism in Weimar and Nazi Germany
,
(pp. 208-231)
.
2022
Persistent link: https://www.econbiz.de/10013191962
Saved in:
5
Meta-analysis : deconstructing marketing knowledge
İpek, İlayda
;
Bıçakcıoğlu-Peynirci, Nilay
- In:
Handbook of research methods for marketing management
,
(pp. 128-144)
.
2021
Persistent link: https://www.econbiz.de/10013171782
Saved in:
6
Market response models for social marketing causes
Hanssens, Dominique M.
- In:
Continuing to broaden the marketing concept : making …
,
(pp. 87-96)
.
2020
Persistent link: https://www.econbiz.de/10012320469
Saved in:
7
Contemporary marketing research
Bamber, David James
;
Bamber, Christopher John
- In:
Contemporary issues in marketing : principles and practice
,
(pp. 74-95)
.
2019
Persistent link: https://www.econbiz.de/10012134033
Saved in:
8
Marketing and market research
Tunca, Burak
- In:
Consumer perception of product risks and benefits
,
(pp. 383-407)
.
2017
Persistent link: https://www.econbiz.de/10011653735
Saved in:
9
Consumer behavior research methods
Chrysochou, Polymeros
- In:
Consumer perception of product risks and benefits
,
(pp. 409-428)
.
2017
Persistent link: https://www.econbiz.de/10011653736
Saved in:
10
Market analytics
Ottum, Brian D.
- In:
The PDMA handbook of new product development
,
(pp. 244-264)
.
2013
Persistent link: https://www.econbiz.de/10009710754
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