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language:"eng"
~language:"pol"
~subject:"Organisationsstruktur"
~subject:"Theory"
~type_genre:"Aufsatz im Buch"
~type_genre:"Reprint"
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Does marketing need reform? : fresh perspectives on the future
3
Dynamic competitive analysis in marketing : proceedings of the International Workshop on Dynamic Competitive Analysis in Marketing, Montréal, Canada, September 1 - 2, 1995
3
Marketing strategy organization and implementation
3
Changing the course of marketing : alternative paradigms for widening marketing theory
2
Contemporary issues in marketing : principles and practice
2
Marktorientierte Unternehmensführung : Reflexionen - Denkanstöße - Perspektiven ; Festschrift für Heribert Meffert zum 60. Geburtstag
2
The nature and scope of marketing research
2
2007 Business & Economics Society International Conference ; Vol. 2
1
Advances in Islamic finance, marketing, and management : an Asian perspective
1
Agricultural technology and economic development of Central and Eastern Europe : results of the Workshop [Approaching Agricultural Technology and Economic Development of Central and Eastern Europe] in Halle, 2nd - 3rd July 2001
1
Business ethics and continental philosophy
1
Business information systems workshops : BIS 2013 international workshops, Poznań, Poland, June 19-20, 2013 ; revised papers
1
Competitive intelligence 2.0 : organization, innovation and territory
1
Continuing to broaden the marketing concept : making the world a better place
1
Contributions to European business & economy
1
Corporate social responsibility
1
Corporate social responsibility : readings and cases in a global context
1
Creating competitive markets : the politics of regulatory reform
1
Econometric models in marketing
1
Economics, welfare policy and the history of economic thought : essays in honour of Arnold Heertje
1
Entrepreneurship marketing : principles and practice of SME marketing
1
Environmental policy and market structure
1
Expanding disciplinary space : on the potential of critical marketing
1
Focus on agricultural economics
1
Fundamentals of marketing research ; Vol. 4
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Fundamentals of marketing research ; Vol. 6
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Global marketing strategies for the promotion of luxury goods
1
Green consumerism : perspectives, sustainability, and behavior
1
Handbook of economic forecasting ; Vol. 1
1
Handbook of management under uncertainty
1
Handbook of quantitative supply chain analysis : modeling in the e-business era
1
Handbook of research on applied AI for international business and marketing applications
1
Interaction and market structure : essays on heterogeneity in economics ; [selected sample of the papers presented at the 3rd WEHIA Workshop held at the University of Ancona on May 29 - 30, 1998]
1
International marketing ; Vol. 1
1
Internet-Marketing : Perspektiven und Erfahrungen aus Deutschland und den USA
1
Learning by populations of organizations
1
Managing corporate responsibility and risk for synergising business practices to achieve organizational excellence
1
Managing economies, trade and international business
1
Marketing and humanity : discourses in the real world
1
Marketing research : state-of-the-art perspectives ; handbook of the American Marketing Association & Professional Marketing Research Society
1
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ECONIS (ZBW)
73
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1
Stereotyping in marketing
Eisend, Martin
;
Kanevska, Sofiia
- In:
The SAGE handbook of marketing ethics
,
(pp. 146-154)
.
2021
Persistent link: https://www.econbiz.de/10012304924
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2
Marketing and artificial intelligence : personalization at scale
Ramnarayan, Sujata
- In:
Handbook of research on applied AI for international …
,
(pp. 75-95)
.
2021
Persistent link: https://www.econbiz.de/10012303441
Saved in:
3
Sharing economy and applications : business and marketing perspective
Pinarbasi, Fatih
- In:
Networked business models in the circular economy
,
(pp. 82-102)
.
2020
Persistent link: https://www.econbiz.de/10012135943
Saved in:
4
A framework for understanding communication through comics (illustrated)
Yorkston, Eric
;
Dreze, Xavier
- In:
Continuing to broaden the marketing concept : making …
,
(pp. 11-26)
.
2020
Persistent link: https://www.econbiz.de/10012320434
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5
Marketing : the paradigm shift
Gbadamosi, Ayantunji
- In:
Contemporary issues in marketing : principles and practice
,
(pp. 3-31)
.
2019
Persistent link: https://www.econbiz.de/10012134029
Saved in:
6
Contemporary marketing research
Bamber, David James
;
Bamber, Christopher John
- In:
Contemporary issues in marketing : principles and practice
,
(pp. 74-95)
.
2019
Persistent link: https://www.econbiz.de/10012134033
Saved in:
7
Environmental marketing and education
Sinha, Kunal
;
Sahedo, S. N.
- In:
Green consumerism : perspectives, sustainability, and …
,
(pp. 285-304)
.
2019
Persistent link: https://www.econbiz.de/10012000427
Saved in:
8
Marketing and humanity : an introduction
Krishen, Anjala S.
;
Berezan, Orie
- In:
Marketing and humanity : discourses in the real world
,
(pp. 2-7)
.
2019
Persistent link: https://www.econbiz.de/10012001356
Saved in:
9
The organization of markets
Ahrne, Göran
;
Aspers, Patrik
;
Brunsson, Nils
- In:
Organizing and reorganizing markets
,
(pp. 17-31)
.
2018
Persistent link: https://www.econbiz.de/10011856559
Saved in:
10
Islamic marketing : compatibility with contemporary themes in marketing
Ezlika Ghazali
;
Mutum, Dilip S.
- In:
Advances in Islamic finance, marketing, and management …
,
(pp. 213-222)
.
2017
Persistent link: https://www.econbiz.de/10011661965
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