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language:"eng"
~language:"por"
~subject:"Marketing theory"
~subject:"Theorie"
~type_genre:"Aufsatz in Zeitschrift"
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Marketing theory
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Journal of macromarketing : examining the interactions among markets, marketing, and society
25
Journal of marketing management : MM
23
Journal of historical research in marketing
17
Management science : journal of the Institute for Operations Research and the Management Sciences
17
Journal of the Academy of Marketing Science
16
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
15
Journal of macromarketing
15
AMS review : official publication of the Academy of Marketing Science
14
Journal of business research : JBR
14
Marketing theory
13
European journal of marketing : EJM
12
Industrial marketing management : the international journal for industrial and high-tech firms
12
International journal of forecasting
11
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
9
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
8
Australasian marketing journal
7
Operations research
7
Journal of marketing management : JMM ; journal of the Academy of Marketing
6
Journal of strategic marketing
6
European journal of operational research : EJOR
5
Journal of marketing theory and practice : JMTP
5
Marketing intelligence & planning
5
American journal of agricultural economics
4
International journal of islamic marketing and branding
4
Journal of Islamic marketing : JIMA
4
Journal of marketing
4
Omega : the international journal of management science
4
The Canadian journal of economics
4
Eastern economic journal
3
Journal of business-to-business marketing
3
Journal of customer behaviour
3
Journal of economic behavior & organization : JEBO
3
Journal of marketing education : JME
3
Journal of modelling in management
3
Journal of political economy
3
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
3
The journal of business & industrial marketing
3
The marketing review
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Acta scientiarum polonorum / Oeconomia : czasopismo naukowe założone w 2001 roku przez polskie uczelnie rolnicze
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ECONIS (ZBW)
506
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81
A behavioral characterization of the drift diffusion model and its multialternative extension for choice under time pressure
Baldassi, Carlo
;
Cerreia-Vioglio, Simone
;
Maccheroni, Fabio
- In:
Management science : journal of the Institute for …
66
(
2020
)
11
,
pp. 5075-5093
Persistent link: https://www.econbiz.de/10012390763
Saved in:
82
Autonomy as license to operate : establishing the internal and external conditions of informed choice in marketing
Anker, Thomas Boysen
- In:
Marketing theory
20
(
2020
)
4
,
pp. 527-545
Persistent link: https://www.econbiz.de/10012391006
Saved in:
83
The Journal of Marketing Research today : spanning the domains of marketing scholarship : editorial
Grewal, Rajdeep
;
Gupta, Sachin
;
Hamilton, Rebecca W.
- In:
Journal of marketing research
57
(
2020
)
6
,
pp. 985-998
Persistent link: https://www.econbiz.de/10012391094
Saved in:
84
Introduction to the "theory and practice in marketing" special section
In:
Journal of marketing research
57
(
2020
)
6
,
pp. 1095-1095
Persistent link: https://www.econbiz.de/10012391111
Saved in:
85
Marketing and managing racial dynamics : in theory and practice
Thomas, Kevin D.
(
ed.
);
Davis, Judy Foster
(
ed.
); …
-
2020
Persistent link: https://www.econbiz.de/10012395601
Saved in:
86
Special Issue on Marketing Science and Health
2020
Persistent link: https://www.econbiz.de/10012405715
Saved in:
87
Citizen participation in political markets : extending service-dominant logic to public policy
Peterson, Mark
;
Godby, Robert W.
- In:
Journal of public policy & marketing
39
(
2020
)
4
,
pp. 412-429
Persistent link: https://www.econbiz.de/10012534321
Saved in:
88
Automatic Interpretable Retail forecasting with promotional scenarios
Özden Gür Ali
;
Gürlek, Ragıp
- In:
International journal of forecasting
36
(
2020
)
4
,
pp. 1389-1406
Persistent link: https://www.econbiz.de/10012546793
Saved in:
89
The sustainable corporate strategy in industrial goods markets : Success Factor for Marketing in Monopolistic Markets
Niski, Alfred
;
Krause, Stefanie
;
Drusche, Olaf
- In:
Ökologisches Wirtschaften
35
(
2020
)
1
,
pp. 30-37
Persistent link: https://www.econbiz.de/10012299890
Saved in:
90
The size-rank relationship for market shares of consumer packaged goods
Bae, Young Han
;
Gruca, Thomas S.
;
Lim, Hyunwoo
; …
- In:
Applied economics
52
(
2020
)
54
,
pp. 5986-5994
Persistent link: https://www.econbiz.de/10012308399
Saved in:
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