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language:"eng"
~language:"spa"
~person:"Lakdawalla, Darius"
~person:"Varadarajan, Rajan"
~person:"Zaltman, Gerald"
~source:"econis"
~subject:"United States"
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Lakdawalla, Darius
Varadarajan, Rajan
Zaltman, Gerald
Kotler, Philip
17
Layton, Roger A.
6
Malshe, Avinash
6
Perreault, William D.
6
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ECONIS (ZBW)
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1
Barriers to advancing the science and practice of marketing
Baron, Andrew Scott
;
Zaltman, Gerald
;
Olson, Jerry C.
- In:
Journal of marketing management : MM
33
(
2017
)
11/12
,
pp. 893-908
Persistent link: https://www.econbiz.de/10011753466
Saved in:
2
Recollections: Dr. Robert F. Lusch
Varadarajan, Rajan
- In:
Journal of macromarketing
40
(
2020
)
3
,
pp. 319
Persistent link: https://www.econbiz.de/10012264015
Saved in:
3
Theoretical underpinnings of research in strategic marketing : a commentary
Varadarajan, Rajan
- In:
Journal of the Academy of Marketing Science
47
(
2019
)
1
,
pp. 30-36
Persistent link: https://www.econbiz.de/10011996666
Saved in:
4
Legends in marketing: Gerald Zaltman
Zaltman, Gerald
-
2018
Volume 1. Planned social change and the diffusion of innovation -- Volume 2. Zaltman metaphor elicitation technique -- Volume 3. Consumer behavior research -- Volume 4. Marketing management -- Volume 5. Marketing theory
Persistent link: https://www.econbiz.de/10011801704
Saved in:
5
Economics of the pharmaceutical industry
Lakdawalla, Darius
- In:
Journal of economic literature
56
(
2018
)
2
,
pp. 397-449
Persistent link: https://www.econbiz.de/10011941652
Saved in:
6
Strategic marketing, marketing strategy and market strategy
Varadarajan, Rajan
- In:
AMS review : official publication of the Academy of …
5
(
2015
)
3/4
,
pp. 78-90
Persistent link: https://www.econbiz.de/10011429267
Saved in:
7
Intellectual property and marketing
Philipson, Tomas J.
;
Lakdawalla, Darius
-
2006
Persistent link: https://www.econbiz.de/10010434771
Saved in:
8
Intellectual property, information technology, biomedical research, and marketing of patented products
Goldman, Dana P.
;
Lakdawalla, Darius
-
2012
Persistent link: https://www.econbiz.de/10011498385
Saved in:
9
Does intellectual property restrict output? : an analysis of pharmaceutical markets
Lakdawalla, Darius
;
Philipson, Tomas J.
- In:
The journal of law & economics
55
(
2012
)
2
,
pp. 151-187
Persistent link: https://www.econbiz.de/10009693711
Saved in:
10
Survival of manufacturing firms in Fortune 500 : the roles of marketing capital and R&D capital
Vadakkepatt, Gautham Gopal
;
Shankar, Venkatesh
; …
- In:
MSI reports : working paper series
(
2010
)
3
,
pp. 45-95
Persistent link: https://www.econbiz.de/10008841379
Saved in:
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