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language:"eng"
~language:"spa"
~person:"Sheth, Jagdish N."
~person:"Varadarajan, Rajan"
~source:"econis"
~subject:"Marketing management"
~subject:"United States"
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Marketing management
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47
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14
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13
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9
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9
USA
7
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Gerald Zaltman
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Naresh K. Malhotra
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Sheth, Jagdish N.
Varadarajan, Rajan
Kotler, Philip
57
Kerin, Roger A.
23
Hartley, Steven W.
19
Peter, Jerome Paul
17
Armstrong, Gary
15
Donnelly, James H.
15
Keller, Kevin Lane
15
Rudelius, William
12
Baker, Michael John
10
Hutt, Michael D.
10
Piercy, Nigel
10
Speh, Thomas W.
10
Vrontis, Demetris
10
Ferrell, Odies C.
9
Adeola, Ogechi
8
Boone, Louis E.
8
Doyle, Peter
8
Hinson, Robert
8
Morgan, Neil A.
8
Aaker, David A.
7
Gbadamosi, Ayantunji
7
Kurtz, David L.
7
Uslay, Can
7
Zaltman, Gerald
7
Andreasen, Alan R.
6
Balmer, John M. T.
6
Boyd, Harper W.
6
Cravens, David W.
6
Day, George S.
6
Ford, John B.
6
Hartley, Robert F.
6
Hills, Gerald E.
6
Homburg, Christian
6
Jaworski, Bernard J.
6
Jobber, David
6
Lamb, Charles W.
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Layton, Roger A.
6
Lim, Weng Marc
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Legends in marketing
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AMS review : official publication of the Academy of Marketing Science
2
Journal of macromarketing
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Journal of marketing management : MM
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Journal of the Academy of Marketing Science
2
Does marketing need reform? : fresh perspectives on the future
1
Handbook of relationship marketing
1
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
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1
Toward an integrative theory of marketing
Parvatiyar, Atul
;
Sheth, Jagdish N.
- In:
AMS review : official publication of the Academy of …
11
(
2021
)
3/4
,
pp. 432-445
Persistent link: https://www.econbiz.de/10012819690
Saved in:
2
Foundations of strategic marketing
Varadarajan, Rajan
- In:
The Routledge companion to strategic marketing
,
(pp. 3-19)
.
2021
Persistent link: https://www.econbiz.de/10012498413
Saved in:
3
Sustainable marketing : market-driving, not market-driven
Sheth, Jagdish N.
;
Parvatiyar, Atul
- In:
Journal of macromarketing
41
(
2021
)
1
,
pp. 150-165
Persistent link: https://www.econbiz.de/10012485425
Saved in:
4
Recollections: Dr. Robert F. Lusch
Varadarajan, Rajan
- In:
Journal of macromarketing
40
(
2020
)
3
,
pp. 319
Persistent link: https://www.econbiz.de/10012264015
Saved in:
5
Theoretical underpinnings of research in strategic marketing : a commentary
Varadarajan, Rajan
- In:
Journal of the Academy of Marketing Science
47
(
2019
)
1
,
pp. 30-36
Persistent link: https://www.econbiz.de/10011996666
Saved in:
6
Legends in marketing: Gerald Zaltman
Zaltman, Gerald
-
2018
Volume 1. Planned social change and the diffusion of innovation -- Volume 2. Zaltman metaphor elicitation technique -- Volume 3. Consumer behavior research -- Volume 4. Marketing management -- Volume 5. Marketing theory
Persistent link: https://www.econbiz.de/10011801704
Saved in:
7
Advances in strategic marketing and the advancement of the marketing discipline : the promise of theory
Varadarajan, Rajan
- In:
Journal of marketing management : MM
34
(
2018
)
1/2
,
pp. 71-85
Persistent link: https://www.econbiz.de/10011883319
Saved in:
8
The prospects for marketing strategy and the marketing discipline in Era V : is the prognosis promising or problematic?
Hunt, Shelby D.
- In:
Journal of marketing management : MM
34
(
2018
)
1/2
,
pp. 86-95
Persistent link: https://www.econbiz.de/10011883324
Saved in:
9
Marketing management
Zaltman, Gerald
;
Maclnnis, Deborah J.
;
Smith, Daniel C.
; …
-
2018
Persistent link: https://www.econbiz.de/10011900063
Saved in:
10
Does Marketing Need Reform? : Fresh Perspectives on the Future
Sheth, Jagdish N.
-
2015
Many marketers fear that the field's time-worn principles are losing touch with today's realities. ""Does Marketing Need Reform?"" collects the insights of a select group of leading marketing thinkers and practitioners who are committed to restoring marketing's timeless values. The book sets the...
Persistent link: https://www.econbiz.de/10011834525
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