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language:"eng"
~language:"zho"
~subject:"Event marketing"
~subject:"Innovation"
~type_genre:"Aufsatz im Buch"
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Memorable customer experiences : a research anthology
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The Oxford handbook of innovation management
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Closed-loop supply chains : new developments to improve the sustainability of business practices
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Development of scientific marketing in the twentieth century : research for sales in the pharmaceutical industry
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Environmental, social, and governance perspectives on economic development in Asia ; part B
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Fashion branding and communication : core strategies of European luxury brands
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Handbook of health economics ; Volume two
1
Handbook of quantitative supply chain analysis : modeling in the e-business era
1
Marketing in a digital world
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Marketing strategy organization and implementation
1
Multichannel marketing ecosystems : [creating connected customer experiences]
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New horizons in management, leadership and sustainability : innovative case studies and solutions for emerging economies
1
New perspectives on critical marketing and consumer society
1
New technology-based firms in the new millennium ; Vol. 8
1
Organizational capital : modelling, measuring and contextualising
1
Pricing and competition in markets : analytical and empirical view
1
Quality innovation : knowledge, theory, and practices
1
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Restoring America's global competitiveness through innovation
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Strategic market creation : a new perspective on marketing and innovation management
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Sustainable marketing, branding, and reputation management : strategies for a greener future
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The brand challenge : adapting branding to sectorial imperatives
1
The changing face of management in Thailand
1
The economics of creativity : ideas, firms and markets
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Towards organizational knowledge : the pioneering work of Ikujiro Nonaka
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Turkey's economy from different perspectives after 1980 : the past, present and the future
1
Understanding digital industry : proceedings of the Conference on Managing Digital Industry, Technology and Entrepreneurship (CoMDITE 2019), July 10-11, 2019, Bandung, Indonesia
1
University-Business Cooperation Tallinn 2011 : [University-Business Forum held on 22nd of February 2011 in Tallinn]
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Harnessing data analytics and marketing intelligence for sustainable marketing innovation
Tchanturia, Nino
;
Dalakishvili, Rusudan
- In:
Contemporary trends in innovative marketing strategies
,
(pp. 71-90)
.
2024
Persistent link: https://www.econbiz.de/10014519830
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2
Green marketing, environmental awareness, and innovation as factors for the purchase of green products
Pinto, Isabel Fernandes
;
Borges, Ana Pinto
;
Vieira, …
- In:
Sustainable marketing, branding, and reputation …
,
(pp. 178-194)
.
2023
Persistent link: https://www.econbiz.de/10014414212
Saved in:
3
Innovation orientation, marketing capability, dynamic capability, and performance
Borahima, Bahrun
;
Noermijati, Noermijati
;
Hadiwidjojo, …
-
2022
Persistent link: https://www.econbiz.de/10013197628
Saved in:
4
Role of innovative marketing strategy for success of micro, small, and medium enterprises (MSMES)
Sathana, V.
;
Velnampy, T.
;
Rajumesh, S.
- In:
New horizons in management, leadership and …
,
(pp. 57-79)
.
2021
Persistent link: https://www.econbiz.de/10012582305
Saved in:
5
Experiencing the experience economy
Flinn, Jenny
- In:
New perspectives on critical marketing and consumer society
,
(pp. 129-142)
.
2021
Persistent link: https://www.econbiz.de/10012498222
Saved in:
6
Implementation of marketing innovation at PT. Pegadaian in the revolutionary 4.0
Sugiat, M.A.
;
Sudiana, K.
- In:
Understanding digital industry : proceedings of the …
,
(pp. 168-171)
.
2020
Persistent link: https://www.econbiz.de/10012226341
Saved in:
7
Innovation and technology from marketing perspective (from the 1980s to 2000s) with a case study on Turkish women entrepreneurs on agricultural cooperatives
Develi, Evrim İldem
- In:
Turkey's economy from different perspectives after 1980 …
,
(pp. 121-147)
.
2020
Persistent link: https://www.econbiz.de/10012311085
Saved in:
8
Big and lean is beautiful : a conceptual framework for data-based learning in marketing management
Soyer, Emre
;
Pauwels, Koen
;
Seggie, Steven H.
- In:
Marketing in a digital world
,
(pp. 63-83)
.
2019
Persistent link: https://www.econbiz.de/10012123418
Saved in:
9
A marketing perspective on innovation
Mohr, Jakki
- In:
Disciplinary perspectives on innovation
,
(pp. 123-148)
.
2019
Persistent link: https://www.econbiz.de/10012157565
Saved in:
10
New product success and cannibalization : analyzing the constituent sources of new product market share
Ahmadi, Iman
;
Ringel, Daniel
;
Skiera, Bernd
- In:
Pricing and competition in markets : analytical and …
,
(pp. 137-176)
.
2018
Persistent link: https://www.econbiz.de/10012169588
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