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language:"eng"
~person:"Anderson, Wilton T."
~person:"Araujo, Luis"
~person:"Schoormans, Jan P. L."
~subject:"Infrastructure policy"
~subject:"Theorie"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Fallstudie"
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Infrastructure policy
Theorie
Marketing
8
Theory
4
Consumer behaviour
2
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2
Advertising
1
Advertising planning
1
Congruence vs complementarity
1
Economic sociology
1
Feature addition vs deletion
1
Feature fit
1
Hedonic vs utilitarian
1
Infrastructure
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Anderson, Wilton T.
Araujo, Luis
Schoormans, Jan P. L.
Hruschka, Harald
5
Topaloğlu, Hüseyin
4
Lusch, Robert F.
3
Bjerre, Mogens
2
Braunstein, Andrew W.
2
Brodie, Roderick J.
2
Chaudhuri, Himadri Roy
2
Danaher, Peter J.
2
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2
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2
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2
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2
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2
Kjellberg, Hans
2
Laczniak, Gene R.
2
Lee, Sung-kyu
2
Leeflang, Peter
2
Spiegler, Ran
2
Teschner, Florian
2
Wagner, Udo
2
Abdullah, Maisom
1
Aksoy-Pierson, Margaret
1
Alcorn, John
1
Alexandrov, Alexei
1
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1
Allon, Gad
1
Alsem, Karel Jan
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Amiri, Masoumeh Amu Akbardokht
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1
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1
Anker, Thomas Boysen
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Aravindakshan, Ashwin
1
Arham, Muhammad
1
Arkolakis, Costas
1
Atijosan, 'Yemi
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AMS review : official publication of the Academy of Marketing Science
1
Decision
1
European journal of innovation management : EJIM
1
Journal of economic psychology : research in economic psychology and behavioral economics
1
Marketing and research today : the journal of the European Society for Opinion and Marketing Research
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ECONIS (ZBW)
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1
Markets, infrastructures and infrastructuring markets
Araujo, Luis
;
Mason, Katy
- In:
AMS review : official publication of the Academy of …
11
(
2021
)
3/4
,
pp. 240-251
Persistent link: https://www.econbiz.de/10012819647
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2
Feature fit : the role of congruence and complementarity when adding versus deleting features from products
Gattol, Valentin
;
Sääksjärvi, Maria
;
Gill, Tripat
; …
- In:
European journal of innovation management : EJIM
19
(
2016
)
4
,
pp. 589-607
Persistent link: https://www.econbiz.de/10011603611
Saved in:
3
Marketization and its limits
Araujo, Luis
;
Pels, Jaqueline
- In:
Decision
42
(
2015
)
4
,
pp. 451-456
Persistent link: https://www.econbiz.de/10011530832
Saved in:
4
An exploratory study of the relation between concrete and abstract product attributes
Snelders, Dirk
;
Schoormans, Jan P. L.
- In:
Journal of economic psychology : research in economic …
25
(
2004
)
6
,
pp. 803-820
Persistent link: https://www.econbiz.de/10002406327
Saved in:
5
Defining the domain of marketing : three dichotomies
Anderson, Wilton T.
- In:
Marketing and research today : the journal of the …
21
(
1993
)
4
,
pp. 206-215
Persistent link: https://www.econbiz.de/10001161673
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