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language:"eng"
~person:"Anderson, Wilton T."
~person:"Araujo, Luis"
~person:"Schoormans, Jan P. L."
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Fallstudie"
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4
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1
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1
Congruence vs complementarity
1
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Feature addition vs deletion
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Anderson, Wilton T.
Araujo, Luis
Schoormans, Jan P. L.
Vrontis, Demetris
16
Laczniak, Gene R.
15
Leeflang, Peter
15
Lim, Weng Marc
14
Kumar, V.
13
Layton, Roger A.
13
Shultz, Clifford J.
13
Piercy, Nigel
11
Hanssens, Dominique M.
10
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10
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10
Morgan, Neil A.
10
Tadajewski, Mark
10
Brennan, Ross
9
Ferrell, Odies C.
9
Gilmore, Audrey
9
Lusch, Robert F.
9
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9
Thrassou, Alkis
9
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8
Jones, Rosalind
8
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8
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8
Woodside, Arch G.
8
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8
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7
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7
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7
Di Benedetto, C. Anthony
7
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7
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7
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7
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7
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7
Jaworski, Bernard J.
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7
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ECONIS (ZBW)
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1
Markets, infrastructures and infrastructuring markets
Araujo, Luis
;
Mason, Katy
- In:
AMS review : official publication of the Academy of …
11
(
2021
)
3/4
,
pp. 240-251
Persistent link: https://www.econbiz.de/10012819647
Saved in:
2
Feature fit : the role of congruence and complementarity when adding versus deleting features from products
Gattol, Valentin
;
Sääksjärvi, Maria
;
Gill, Tripat
; …
- In:
European journal of innovation management : EJIM
19
(
2016
)
4
,
pp. 589-607
Persistent link: https://www.econbiz.de/10011603611
Saved in:
3
"Is there a gap in the market, and is there a market in the gap?" : How advertising planning performs markets
Jacobi, Erik S.
;
Freund, James
;
Araujo, Luis
- In:
Journal of marketing management : MM
31
(
2015
)
1/2
,
pp. 37-61
Persistent link: https://www.econbiz.de/10010511385
Saved in:
4
Marketization and its limits
Araujo, Luis
;
Pels, Jaqueline
- In:
Decision
42
(
2015
)
4
,
pp. 451-456
Persistent link: https://www.econbiz.de/10011530832
Saved in:
5
Market practices and forms: introduction to the special issue
Araujo, Luis
;
Kjellberg, Hans
;
Spencer, Rob
- In:
Marketing theory
8
(
2008
)
1
,
pp. 5-14
Persistent link: https://www.econbiz.de/10003674832
Saved in:
6
Markets, market-making and marketing
Araujo, Luis
- In:
Marketing theory
7
(
2007
)
3
,
pp. 211-226
Persistent link: https://www.econbiz.de/10003571192
Saved in:
7
An exploratory study of the relation between concrete and abstract product attributes
Snelders, Dirk
;
Schoormans, Jan P. L.
- In:
Journal of economic psychology : research in economic …
25
(
2004
)
6
,
pp. 803-820
Persistent link: https://www.econbiz.de/10002406327
Saved in:
8
Defining the domain of marketing : three dichotomies
Anderson, Wilton T.
- In:
Marketing and research today : the journal of the …
21
(
1993
)
4
,
pp. 206-215
Persistent link: https://www.econbiz.de/10001161673
Saved in:
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