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language:"eng"
~person:"Anderson, Wilton T."
~person:"Kjellberg, Hans"
~person:"Schoormans, Jan P. L."
~subject:"Theorie"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Fallstudie"
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4
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Anderson, Wilton T.
Kjellberg, Hans
Schoormans, Jan P. L.
Hruschka, Harald
4
Lusch, Robert F.
3
Topaloğlu, Hüseyin
3
Bjerre, Mogens
2
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2
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2
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2
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1
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European journal of innovation management : EJIM
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
Journal of economic psychology : research in economic psychology and behavioral economics
1
Marketing and research today : the journal of the European Society for Opinion and Marketing Research
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Marketing theory
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ECONIS (ZBW)
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1
Joint markets : how adjacent markets influence the formation of regulated markets
Kjellberg, Hans
;
Olson, David
- In:
Marketing theory
17
(
2017
)
1
,
pp. 95-123
Persistent link: https://www.econbiz.de/10011675855
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2
Feature fit : the role of congruence and complementarity when adding versus deleting features from products
Gattol, Valentin
;
Sääksjärvi, Maria
;
Gill, Tripat
; …
- In:
European journal of innovation management : EJIM
19
(
2016
)
4
,
pp. 589-607
Persistent link: https://www.econbiz.de/10011603611
Saved in:
3
Market innovation processes : balancing stability and change
Kjellberg, Hans
;
Azimont, Frank
;
Reid, Emma
- In:
Industrial marketing management : the international …
44
(
2015
),
pp. 4-12
Persistent link: https://www.econbiz.de/10010481974
Saved in:
4
An exploratory study of the relation between concrete and abstract product attributes
Snelders, Dirk
;
Schoormans, Jan P. L.
- In:
Journal of economic psychology : research in economic …
25
(
2004
)
6
,
pp. 803-820
Persistent link: https://www.econbiz.de/10002406327
Saved in:
5
Defining the domain of marketing : three dichotomies
Anderson, Wilton T.
- In:
Marketing and research today : the journal of the …
21
(
1993
)
4
,
pp. 206-215
Persistent link: https://www.econbiz.de/10001161673
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