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language:"eng"
~person:"Anderson, Wilton T."
~person:"Schoormans, Jan P. L."
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Fallstudie"
~type_genre:"Graue Literatur"
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Marketing
4
Theorie
4
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4
Consumer behaviour
2
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2
Congruence vs complementarity
1
Feature addition vs deletion
1
Feature fit
1
Hedonic vs utilitarian
1
Innovation
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Innovation management
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Innovationsmanagement
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Marketingmanagement
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Anderson, Wilton T.
Schoormans, Jan P. L.
Leeflang, Peter
18
Vrontis, Demetris
16
Laczniak, Gene R.
15
Lim, Weng Marc
14
Kumar, V.
13
Layton, Roger A.
13
Shultz, Clifford J.
13
Hruschka, Harald
12
Stremersch, Stefan
12
Hanssens, Dominique M.
11
Piercy, Nigel
11
Hunt, Shelby D.
10
Morgan, Neil A.
10
Tadajewski, Mark
10
Brennan, Ross
9
Eagle, Lynne C.
9
Ferrell, Odies C.
9
Franses, Philip Hans
9
Gilmore, Audrey
9
Homburg, Christian
9
Lusch, Robert F.
9
Thrassou, Alkis
9
Crittenden, Victoria Lynn
8
Jones, Rosalind
8
Malshe, Avinash
8
Melewar, T. C.
8
Woodside, Arch G.
8
Wooliscroft, Ben
8
Beninger, Stefanie
7
Brown, Stephen
7
Carson, David
7
Di Benedetto, C. Anthony
7
Fillis, Ian
7
Foroudi, Pantea
7
Gaski, John F.
7
Grewal, Rajdeep
7
Hills, Gerald E.
7
Jaworski, Bernard J.
7
Kotler, Philip
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European journal of innovation management : EJIM
1
Journal of economic psychology : research in economic psychology and behavioral economics
1
Marketing and research today : the journal of the European Society for Opinion and Marketing Research
1
Working papers / Centre for Market driven Innovations : WP
1
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ECONIS (ZBW)
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Feature fit : the role of congruence and complementarity when adding versus deleting features from products
Gattol, Valentin
;
Sääksjärvi, Maria
;
Gill, Tripat
; …
- In:
European journal of innovation management : EJIM
19
(
2016
)
4
,
pp. 589-607
Persistent link: https://www.econbiz.de/10011603611
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2
An exploratory study of the relation between concrete and abstract product attributes
Snelders, Dirk
;
Schoormans, Jan P. L.
- In:
Journal of economic psychology : research in economic …
25
(
2004
)
6
,
pp. 803-820
Persistent link: https://www.econbiz.de/10002406327
Saved in:
3
A marketing manager's view on successful high tech launch strategies
Hultink, Erik J.
-
1994
Persistent link: https://www.econbiz.de/10013421254
Saved in:
4
Defining the domain of marketing : three dichotomies
Anderson, Wilton T.
- In:
Marketing and research today : the journal of the …
21
(
1993
)
4
,
pp. 206-215
Persistent link: https://www.econbiz.de/10001161673
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