//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
language:"eng"
~person:"Bang, Nguyen"
~person:"Hanssens, Dominique M."
~subject:"Brand management"
~subject:"Kfz-Industrie"
~subject:"Theorie"
~type_genre:"Article in journal"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Bibliography included"
~type_genre:"Graue Literatur"
~type_genre:"Working Paper"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Marketing"
Narrow search
Delete all filters
| 11 applied filters
Year of publication
From:
To:
Subject
All
Brand management
Kfz-Industrie
Theorie
Marketing
14
Markenführung
4
Firm value
3
Marketing management
3
Marketingmanagement
3
USA
3
United States
3
Unternehmenswert
3
Beziehungsmarketing
2
Brand image
2
Consumer behaviour
2
Konsumentenverhalten
2
Markenimage
2
Relationship marketing
2
Theory
2
Time series analysis
2
Zeitreihenanalyse
2
Advertising
1
Asia-pacific
1
Ausgaben
1
Automotive industry
1
Betriebliche Kennzahl
1
Bibliometrics
1
Bibliometrie
1
Brand
1
Brand logo
1
Capital income
1
Commitment
1
Computer-assisted marketing
1
Corporate reputation
1
Cost management
1
Customer value
1
Definition
1
Dynamische Wirtschaftstheorie
1
Economic dynamics
1
Economics
1
Einzelhandel
1
Expenditure
1
more ...
less ...
Online availability
All
Undetermined
4
Type of publication
All
Article
6
Book / Working Paper
1
Type of publication (narrower categories)
All
Article in journal
Aufsatz in Zeitschrift
Bibliography included
Graue Literatur
Working Paper
Arbeitspapier
1
Non-commercial literature
1
Language
All
English
Author
All
Bang, Nguyen
Hanssens, Dominique M.
Franses, Philip Hans
10
Bronnenberg, Bart J.
5
Eliaz, Kfir
5
Hruschka, Harald
5
Spiegler, Ran
5
Wooliscroft, Ben
5
Bachmann, Ruediger
4
Ehrlich, Gabriel
4
Kaiser, Ulrich
4
Melewar, T. C.
4
Paap, Richard
4
Ruzic, Dimitrije
4
Botzenhardt, Florian
3
Conejo, Francisco
3
Fitzgerald, Doireann
3
Fok, Dennis
3
Gaski, John F.
3
Gatignon, Hubert A.
3
Haller, Stefanie
3
Hildebrandt, Lutz
3
Hultink, Erik J.
3
Johnson, Lester W.
3
Leeflang, Peter
3
Lusch, Robert F.
3
Meyer, Jörn-Axel
3
Midgley, David F.
3
Newton, Lucy A.
3
Schmidt, Klaus M.
3
Schoormans, Jan P. L.
3
Spann, Martin
3
Stich, Lucas
3
Syverson, Chad
3
Topaloğlu, Hüseyin
3
Yedid-Levi, Yaniv
3
Abratt, Russell
2
Allenby, Greg M.
2
Avdulaj, Jonida
2
Balmer, John M. T.
2
more ...
less ...
Institution
All
Erasmus Research Institute of Management
1
Published in...
All
Asia-Pacific journal of business administration
1
ERIM report series research in management
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of global marketing
1
Journal of marketing
1
Management science : journal of the Institute for Operations Research and the Management Sciences
1
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
1
more ...
less ...
Source
All
ECONIS (ZBW)
7
Showing
1
-
7
of
7
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Understanding new religion-compliant product adoption (NRCPA) in Islamic markets
Al-Hajla, Ali Homaid
;
Bang, Nguyen
;
Melewar, T. C.
; …
- In:
Journal of global marketing
32
(
2019
)
4
,
pp. 288-302
Persistent link: https://www.econbiz.de/10012201038
Saved in:
2
Brand performance volatility from marketing spending
Fischer, Marc
;
Shin, Hyun
;
Hanssens, Dominique M.
- In:
Management science : journal of the Institute for …
62
(
2016
)
1
,
pp. 197-215
Persistent link: https://www.econbiz.de/10011432951
Saved in:
3
Performance growth and opportunistic marketing spending
Hanssens, Dominique M.
;
Wang, Fang
;
Zhang, Xiao-Ping
- In:
International journal of research in marketing : IJRM ; …
33
(
2016
)
4
,
pp. 711-724
Persistent link: https://www.econbiz.de/10011634019
Saved in:
4
The impact of brand logo identification and brand logo benefit on Indonesian consumers’ relationship quality
Japutra, Arnold
;
Keni, Keni
;
Bang, Nguyen
- In:
Asia-Pacific journal of business administration
7
(
2015
)
3
,
pp. 237-252
Persistent link: https://www.econbiz.de/10011471613
Saved in:
5
Introduction to theory and practice in marketing conference special section of marketing science
Gupta, Sunil
;
Hanssens, Dominique M.
;
Hauser, John R.
; …
- In:
Marketing science : the marketing journal of the …
33
(
2014
)
1
,
pp. 1-5
Persistent link: https://www.econbiz.de/10010337978
Saved in:
6
Product innovations, advertising, and stock returns
Srinivasan, Shuba
;
Pauwels, Koen
;
Silva-Risso, Jorge M.
; …
- In:
Journal of marketing
73
(
2009
)
1
,
pp. 24-43
Persistent link: https://www.econbiz.de/10003815498
Saved in:
7
Measuring short- and long-run promotional effectiveness on scanner data using persistence modeling
Dekimpe, Marnik G.
;
Hanssens, Dominique M.
;
Nijs, Vincent R.
-
2003
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001828619
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->