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language:"eng"
~person:"Braunstein, Andrew W."
~person:"Chaudhuri, Himadri Roy"
~person:"Colbert, François"
~person:"Fang, Eric"
~person:"Lichtenthal, J. David"
~subject:"Mediensektor"
~subject:"Theorie"
~subject:"United States"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Festschrift"
~type_genre:"Floppy disk"
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Braunstein, Andrew W.
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ECONIS (ZBW)
11
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1
New vistas for marketing strategy : digital, data-rich, and developing market (D3) environments : editorial
Sridhar, Shrihari
;
Fang, Eric
- In:
Journal of the Academy of Marketing Science
47
(
2019
)
6
,
pp. 977-985
Persistent link: https://www.econbiz.de/10012153415
Saved in:
2
Supplement issue: Marketisation, markets, and marketing : theory and evidence
Chaudhuri, Himadri Roy
(
ed.
)
-
2017
Persistent link: https://www.econbiz.de/10011745457
Saved in:
3
Marketisation, markets, and marketing : theory and evidence
Chaudhuri, Himadri Roy
- In:
Global business review
18
(
2017
)
3
,
pp. 7
Persistent link: https://www.econbiz.de/10011745549
Saved in:
4
The arts sector : a marketing definition
Colbert, François
- In:
Psychology & marketing
31
(
2014
)
8
,
pp. 563-565
Persistent link: https://www.econbiz.de/10010399729
Saved in:
5
Special issue: Marketing the arts
Colbert, François
(
contributor
)
-
2014
Persistent link: https://www.econbiz.de/10010399731
Saved in:
6
The impact of economic contractions on the effectiveness of R&D and advertising : evidence from US companies spanning three decades
Steenkamp, Jan-Benedict E. M.
;
Fang, Eric
- In:
Marketing science : the marketing journal of the …
30
(
2011
)
4
,
pp. 628-645
Persistent link: https://www.econbiz.de/10009299482
Saved in:
7
The essence of business marketing theory, research, and tactics : contributions from the Journal of Business-to-Business Marketing
Lichtenthal, J. David
;
Mummalaneni, Venkatapparao
; …
- In:
Journal of business-to-business marketing
15
(
2008
)
2
,
pp. 91-179
Persistent link: https://www.econbiz.de/10003814676
Saved in:
8
Commentary on "The essence of business marketing theory, research and tactics : contributions by the Journal of Business-to-Business Marketing," by Lichtenthal, Mummalaneni, and Wi...
Malhotra, Naresh K.
;
Uslay, Can
;
Ndubisi, Nelson Oly
- In:
Journal of business-to-business marketing
15
(
2008
)
2
,
pp. 204-217
Persistent link: https://www.econbiz.de/10003814692
Saved in:
9
Impetus for the topic - building on our long and distinguished past
Lichtenthal, J. David
- In:
Journal of business-to-business marketing
14
(
2007
)
4
,
pp. 3-10
Persistent link: https://www.econbiz.de/10003583759
Saved in:
10
Testing for parameter stability in executive remuneration functions
Braunstein, Andrew W.
- In:
Studies in economic analysis
14
(
1993
)
2
,
pp. 54-73
Persistent link: https://www.econbiz.de/10001144858
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