//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
language:"eng"
~person:"Braunstein, Andrew W."
~person:"Lusch, Robert F."
~subject:"Marketing"
~subject:"Theorie"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Festschrift"
~type_genre:"Floppy disk"
~type_genre:"Handbook"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Marketing"
Narrow search
Delete all filters
| 9 applied filters
Year of publication
From:
To:
Subject
All
Marketing
Theorie
Theory
5
USA
3
United States
3
1987-1989
2
Estimation theory
2
Führungskräfte
2
Gewinn
2
Managers
2
Profit
2
Schätztheorie
2
Service-Dominant Logic
2
Service-dominant logic
2
Stakeholder
2
Statistical theory
2
Statistische Methodenlehre
2
marketing
2
1990-2006
1
Absatz
1
Betriebliche Wertschöpfung
1
Conflict
1
Cultural knowledge
1
Customer integration
1
Customer value
1
Definition
1
Dienstleistung
1
Empirical method
1
Empirische Methode
1
Firm value
1
Homo Marketus
1
Konflikt
1
Kundenintegration
1
Kundenmanagement
1
Kundenorientierung
1
Kundenwert
1
Market
1
Marketing management
1
Marketing theory
1
Marketingmanagement
1
more ...
less ...
Online availability
All
Undetermined
1
Type of publication
All
Article
9
Book / Working Paper
1
Type of publication (narrower categories)
All
Aufsatz in Zeitschrift
Festschrift
Floppy disk
Handbook
Article in journal
9
Collection of articles of several authors
2
Sammelwerk
2
Aufsatzsammlung
1
Handbuch
1
more ...
less ...
Language
All
English
Author
All
Braunstein, Andrew W.
Lusch, Robert F.
Leeflang, Peter
14
Laczniak, Gene R.
13
Vrontis, Demetris
13
Kumar, V.
12
Layton, Roger A.
12
Lim, Weng Marc
12
Hanssens, Dominique M.
11
Shultz, Clifford J.
11
Tadajewski, Mark
11
Hruschka, Harald
10
Hunt, Shelby D.
10
Morgan, Neil A.
10
Gilmore, Audrey
9
Sheth, Jagdish N.
9
Crittenden, Victoria Lynn
8
Ferrell, Odies C.
8
Hills, Gerald E.
8
Malshe, Avinash
8
Stremersch, Stefan
8
Brown, Stephen
7
Carson, David
7
Di Benedetto, C. Anthony
7
Fillis, Ian
7
Grewal, Rajdeep
7
Jaworski, Bernard J.
7
Jones, Rosalind
7
Kraus, Sascha
7
Kumar, Satish
7
Lilien, Gary L.
7
Miles, Morgan P.
7
O'Malley, Lisa
7
Piercy, Nigel
7
Sandıkçı, Özlem
7
Uslay, Can
7
Wagner, Udo
7
Babin, Barry J.
6
Beninger, Stefanie
6
Brennan, Ross
6
Dholakia, Nikhilesh
6
more ...
less ...
Published in...
All
Journal of macromarketing : examining the interactions among markets, marketing, and society
2
MSI reports : working paper series
2
Best papers proceedings
1
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
1
Journal of the Academy of Marketing Science
1
Marketing theory
1
Studies in economic analysis
1
more ...
less ...
Source
All
ECONIS (ZBW)
10
Showing
1
-
10
of
10
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
The SAGE handbook of service-dominant logic
Vargo, Stephen L.
(
ed.
);
Lusch, Robert F.
(
ed.
); …
-
2019
Persistent link: https://www.econbiz.de/10012040756
Saved in:
2
Marketing : the next 40,000 years
Shultz, Clifford J.
- In:
Journal of macromarketing : examining the interactions …
37
(
2017
)
3
,
pp. 328-330
Persistent link: https://www.econbiz.de/10011750625
Saved in:
3
Elevating marketing : marketing is dead! Long live marketing!
Webster, Frederick E.
;
Lusch, Robert F.
- In:
Journal of the Academy of Marketing Science
41
(
2013
)
4
,
pp. 389-399
Persistent link: https://www.econbiz.de/10009776523
Saved in:
4
The forum on markets and marketing (FMM) : advancing service-dominant logic
Lusch, Robert F.
;
Vargo, Stephen Louis
- In:
Marketing theory
12
(
2012
)
2
,
pp. 193-199
Persistent link: https://www.econbiz.de/10009571603
Saved in:
5
A stakeholder-unifying, cocreation philosophy for marketing
Lusch, Robert F.
;
Webster, Frederick E.
- In:
Journal of macromarketing : examining the interactions …
31
(
2011
)
2
,
pp. 129-134
Persistent link: https://www.econbiz.de/10009154843
Saved in:
6
Marketing's responsibility for the value of the enterprise
Lusch, Robert F.
;
Webster, Frederick E.
- In:
MSI reports : working paper series
(
2010
)
3
,
pp. 97-144
Persistent link: https://www.econbiz.de/10008841377
Saved in:
7
Marketing and shareholder value : sales capitalization and its estimation
Kim, Oliver
;
Lim, Steve C.
;
Lusch, Robert F.
- In:
MSI reports : working paper series
(
2008
)
3
,
pp. 73-90
Persistent link: https://www.econbiz.de/10003793936
Saved in:
8
Marketing's evolving identity : defining our future
Lusch, Robert F.
- In:
Journal of public policy & marketing : JPP & M ; an …
26
(
2007
)
2
,
pp. 261-268
Persistent link: https://www.econbiz.de/10003672146
Saved in:
9
Testing for parameter stability in executive remuneration functions
Braunstein, Andrew W.
- In:
Studies in economic analysis
14
(
1993
)
2
,
pp. 54-73
Persistent link: https://www.econbiz.de/10001144858
Saved in:
10
Testing for parameter stability in executive remuneration functions
Braunstein, Andrew W.
- In:
Best papers proceedings
2
(
1992
)
1
,
pp. 48-52
Persistent link: https://www.econbiz.de/10001123213
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->