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language:"eng"
~person:"Ford, John B."
~person:"Rudelius, William"
~subject:"Marketing management"
~type_genre:"Handbook"
~type_genre:"Lehrbuch"
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Marketing management
Marketing
14
Marketingmanagement
14
Strategisches Management
4
Competitive advantage
2
Wettbewerbsvorteil
2
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Ford, John B.
Rudelius, William
Kotler, Philip
28
Kerin, Roger A.
20
Hartley, Steven W.
17
Peter, Jerome Paul
14
Armstrong, Gary
12
Donnelly, James H.
12
Keller, Kevin Lane
9
Ferrell, Odies C.
5
Hutt, Michael D.
5
Perreault, William D.
5
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5
Speh, Thomas W.
5
Ibrahim, Essam
4
McCarthy, Edmund Jerome
4
Pride, William M.
4
West, Douglas C.
4
Boone, Louis E.
3
Cannon, Joseph P.
3
Cohen, William A.
3
Cravens, David W.
3
Fill, Chris
3
Kurtz, David L.
3
Opresnik, Marc Oliver
3
Palmer, Adrian
3
Peterson, Robert A.
3
Smith, Paul R.
3
Walker, Orville C.
3
Zook, Ze
3
Abratt, Russell
2
Baines, Paul
2
Basteri, Cynthia Gendall
2
Bendixen, Michael
2
Berkowitz, Eric N.
2
Best, Roger J.
2
Boyd, Harper W.
2
Brady, Mairead
2
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2
Clark, Brenda
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McGraw-Hill/Irwin series in marketing
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ECONIS (ZBW)
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1
Strategic marketing : creating competitive advantage
West, Douglas C.
;
Ford, John B.
;
Ibrahim, Essam
; …
-
2022
-
Fourth edition
Persistent link: https://www.econbiz.de/10013480435
Saved in:
2
Marketing
Kerin, Roger A.
;
Hartley, Steven W.
;
Rudelius, William
-
2015
-
12. ed.
Persistent link: https://www.econbiz.de/10010362729
Saved in:
3
Strategic marketing : creating competitive advantage
West, Douglas S.
-
2015
-
3. Aufl.
Persistent link: https://www.econbiz.de/10013480584
Saved in:
4
Marketing : the core
Kerin, Roger A.
;
Hartley, Steven W.
;
Rudelius, William
-
2013
-
5. ed.
Persistent link: https://www.econbiz.de/10009671088
Saved in:
5
Marketing
Kerin, Roger A.
;
Hartley, Steven W.
;
Rudelius, William
-
2013
-
11. ed
Persistent link: https://www.econbiz.de/10009565661
Saved in:
6
Marketing
Kerin, Roger A.
;
Hartley, Steven W.
;
Rudelius, William
-
2011
-
10. ed
Persistent link: https://www.econbiz.de/10003887810
Saved in:
7
Marketing : the core
Kerin, Roger A.
;
Hartley, Steven W.
;
Rudelius, William
-
2011
-
4th ed
Persistent link: https://www.econbiz.de/10008738251
Saved in:
8
Strategic marketing : creating competitive advantage
West, Douglas C.
;
Ford, John B.
;
Ibrahim, Essam
-
2010
-
2. ed.
Persistent link: https://www.econbiz.de/10003884100
Saved in:
9
Marketing
Kerin, Roger A.
;
Hartley, Steven W.
;
Rudelius, William
-
2009
-
9. ed.
Persistent link: https://www.econbiz.de/10003679770
Saved in:
10
Marketing : the core
Kerin, Roger A.
;
Hartley, Steven W.
;
Rudelius, William
-
2007
-
2. ed.
Persistent link: https://www.econbiz.de/10003158640
Saved in:
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