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language:"eng"
~person:"Jaworski, Bernard J."
~subject:"Marketing management"
~subject:"Social web"
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Disruptive marketing strategy
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Driving markets
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E-commerce
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Jaworski, Bernard J.
Kotler, Philip
55
Kerin, Roger A.
23
Hartley, Steven W.
19
Peter, Jerome Paul
17
Armstrong, Gary
15
Keller, Kevin Lane
15
Donnelly, James H.
14
Rudelius, William
12
Piercy, Nigel
10
Adeola, Ogechi
9
Hinson, Robert
9
Sheth, Jagdish N.
9
Baker, Michael John
8
Doyle, Peter
8
Lim, Weng Marc
8
Morgan, Neil A.
8
Vrontis, Demetris
8
Boone, Louis E.
7
Ferrell, Odies C.
7
Ford, John B.
7
Hollensen, Svend
7
Hutt, Michael D.
7
Speh, Thomas W.
7
Balmer, John M. T.
6
Boyd, Harper W.
6
Cravens, David W.
6
Gbadamosi, Ayantunji
6
Jobber, David
6
Jones, Rosalind
6
Kurtz, David L.
6
Lamb, Charles W.
6
Morrish, Sussie C.
6
Perreault, William D.
6
Pride, William M.
6
Thrassou, Alkis
6
Abratt, Russell
5
Alserhan, Baker Ahmad
5
Andreasen, Alan R.
5
Baker, Michael J.
5
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Journal of marketing management : MM
2
AMS review : official publication of the Academy of Marketing Science
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
Journal of marketing
1
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ECONIS (ZBW)
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1
Driving markets : a typology and a seven-step approach
Jaworski, Bernard J.
;
Kohli, Ajay Kumar
;
Sahrin, Shikhar
- In:
Industrial marketing management : the international …
91
(
2020
),
pp. 142-151
Persistent link: https://www.econbiz.de/10012422203
Saved in:
2
Commentary: advancing marketing strategy in the marketing discipline and beyond
Jaworski, Bernard J.
- In:
Journal of marketing management : MM
34
(
2018
)
1/2
,
pp. 63-70
Persistent link: https://www.econbiz.de/10011883311
Saved in:
3
The prospects for marketing strategy and the marketing discipline in Era V : is the prognosis promising or problematic?
Hunt, Shelby D.
- In:
Journal of marketing management : MM
34
(
2018
)
1/2
,
pp. 86-95
Persistent link: https://www.econbiz.de/10011883324
Saved in:
4
Disruptive marketing strategy
Hult, G. Tomas M.
;
Ketchen, David J. <Jr.>
- In:
AMS review : official publication of the Academy of …
7
(
2017
)
1/2
,
pp. 20-25
Persistent link: https://www.econbiz.de/10011741531
Saved in:
5
Marketing doctrine : a principles-based approach to guiding marketing decision making in firms
Challagalla, Goutam
;
Murtha, Brian R.
;
Jaworski, Bernard J.
- In:
Journal of marketing
78
(
2014
)
4
,
pp. 4-20
Persistent link: https://www.econbiz.de/10010381401
Saved in:
6
Internet marketing : building advantage in the networked economy
Mohammed, Rafi A.
;
Fisher, Robert J.
;
Jaworski, Bernard J.
-
2004
-
2. ed
Persistent link: https://www.econbiz.de/10001878062
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