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language:"eng"
~person:"Kumar, V."
~person:"Malshe, Avinash"
~subject:"Advertising"
~subject:"United States"
~subject:"Welt"
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Advertising
United States
Welt
Marketing
28
USA
10
Selling
8
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8
Perception
5
Salespeople
5
Verkaufspersonal
5
Wahrnehmung
5
Marketing management
4
Marketingmanagement
4
Customer value
3
Interface management
3
Kundenwert
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Kumar, V.
Malshe, Avinash
Kotler, Philip
20
Tadajewski, Mark
8
Bilgin, Mehmet Huseyin
7
Danis, Hakan
7
Hartley, Robert F.
7
Keller, Kevin Lane
6
Kitchen, Philip J.
6
Layton, Roger A.
6
Perreault, William D.
6
Brown, Stephen
5
Ferrell, Odies C.
5
Koschnick, Wolfgang J.
5
Lakdawalla, Darius
5
McCarthy, Edmund Jerome
5
Soloveichik, Rachel
5
Varey, Richard J.
5
Zaltman, Gerald
5
Bachmann, Ruediger
4
Baker, Michael J.
4
Boone, Louis E.
4
Calantone, Roger J.
4
Cosgrove, Kenneth M.
4
Dholakia, Nikhilesh
4
Ehrlich, Gabriel
4
Fitzgerald, Doireann
4
Hackley, Christopher E.
4
Hanssens, Dominique M.
4
Homburg, Christian
4
Kurtz, David L.
4
Lamb, Charles W.
4
Latcovich, Simon
4
Ruzic, Dimitrije
4
Shimp, Terence A.
4
Urban, Glen L.
4
Varadarajan, Rajan
4
Vrontis, Demetris
4
Wang, Jing
4
Aaker, David A.
3
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Journal of marketing
3
Industrial marketing management : the international journal for industrial and high-tech firms
2
Journal of strategic marketing
1
Strategic sales and strategic marketing
1
The journal of business & industrial marketing
1
The journal of personal selling & sales management : JPSSM
1
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ECONIS (ZBW)
10
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1
Understanding the sales-marketing interface dysfunction experience in business-to-business firms : a matter of perspective
Malshe, Avinash
;
Johnson, Jeff S.
;
Viio, Paul
- In:
Industrial marketing management : the international …
63
(
2017
),
pp. 145-157
Persistent link: https://www.econbiz.de/10011730144
Saved in:
2
Marketing communication strategies and consumer financial decision making : the role of national culture
Petersen, J. Andrew
;
Kushwaha, Tarun
;
Kumar, V.
- In:
Journal of marketing
79
(
2015
)
1
,
pp. 44-63
Persistent link: https://www.econbiz.de/10010502724
Saved in:
3
My plans for Journal of Marketing : an Editor in Chief's perspective
Kumar, V.
- In:
Journal of marketing
78
(
2014
)
4
,
pp. 1-3
Persistent link: https://www.econbiz.de/10010381375
Saved in:
4
The marketing-sales interface at the interface : creating market-based capabilities through organizational synergy
Hughes, Douglas E.
;
Le Bon, Joël
;
Malshe, Avinash
- In:
The journal of personal selling & sales management : JPSSM
32
(
2012
)
1
,
pp. 57-72
Persistent link: https://www.econbiz.de/10009505535
Saved in:
5
Strategic sales organizations : transformation challenges and facilitators within the sales-marketing interface
Malshe, Avinash
- In:
Strategic sales and strategic marketing
,
(pp. 83-101)
.
2011
Persistent link: https://www.econbiz.de/10008798055
Saved in:
6
An exploration of key connections within sales-marketing interface
Malshe, Avinash
- In:
The journal of business & industrial marketing
26
(
2011
)
1
,
pp. 45-57
Persistent link: https://www.econbiz.de/10009007646
Saved in:
7
Marketing-sales interface configurations in B2B firms
Biemans, Wim G.
;
Brenčič, Maja Makovec
;
Malshe, Avinash
- In:
Industrial marketing management : the international …
39
(
2010
)
2
,
pp. 183-194
Persistent link: https://www.econbiz.de/10003956044
Saved in:
8
Strategic sales organizations : transformation challenges and facilitators within the sales-marketing interface
Malshe, Avinash
- In:
Journal of strategic marketing
17
(
2009
)
3/4
,
pp. 271-289
Persistent link: https://www.econbiz.de/10003887649
Saved in:
9
The impact of customer relationship management implementation on cost and profit efficiencies : evidence from the US commercial banking industry
Krasnikov, Alexander
;
Jayachandran, Satish
;
Kumar, V.
- In:
Journal of marketing
73
(
2009
)
6
,
pp. 61-76
Persistent link: https://www.econbiz.de/10003901104
Saved in:
10
Essentials of marketing research
Kumar, V.
;
Aaker, David A.
;
Day, George S.
-
2002
-
2nd ed.
Persistent link: https://www.econbiz.de/10001584595
Saved in:
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