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language:"eng"
~subject:"Brand management"
~subject:"Corporate social responsibility"
~subject:"Relationship marketing"
~subject:"Theorie"
~type_genre:"Book section"
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Brand management
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Marketing
933
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120
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120
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114
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114
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97
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97
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65
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45
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41
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41
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41
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36
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36
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34
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32
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Adeola, Ogechi
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Does marketing need reform? : fresh perspectives on the future
5
Handbook of research on marketing and corporate social responsibility
5
The brand challenge : adapting branding to sectorial imperatives
5
Handbook of relationship marketing
4
Contemporary issues in marketing : principles and practice
3
Corporate social responsibility in the digital age
3
Dynamic competitive analysis in marketing : proceedings of the International Workshop on Dynamic Competitive Analysis in Marketing, Montréal, Canada, September 1 - 2, 1995
3
Marketing Communications and Brand Development in Emerging Markets Volume II : Insights for a Changing World
3
A master class in brand planning : the timeless works of Stephen King
2
Building corporate identity, image and reputation in the digital era
2
Changing the course of marketing : alternative paradigms for widening marketing theory
2
Cranfield on corporate sustainability
2
Developing digital marketing : relationship perspectives
2
Evolving and emerging issues in marketing strategy
2
Hidden hands in the market : ethnographies of fair trade, ethical consumption, and corporate social responsibility
2
Kellogg on branding : the marketing faculty of the Kellogg School of Management
2
Marketing brands in Africa : perspectives on the evolution of branding in an emerging market
2
Marktorientierte Unternehmensführung : Reflexionen - Denkanstöße - Perspektiven ; Festschrift für Heribert Meffert zum 60. Geburtstag
2
Reinventing Fashion Retailing : Digitalising, Gamifying, Entrepreneuring
2
The Routledge companion to marketing and feminism
2
The SAGE handbook of marketing theory
2
The nature and scope of marketing research
2
The role of brands in an era of over-information
2
Trust and risk in business networks : proceedings of the 99th seminar of the European Association of Agricultural Economists (EAAE), February 8-10, 2006, Bonn, Germany
2
2007 Business & Economics Society International Conference ; Vol. 2
1
A holistic approach to machine tool innovation
1
Advances in Islamic finance, marketing, and management : an Asian perspective
1
Brand management ; Vol. 1
1
Business ethics and continental philosophy
1
Business information systems workshops : BIS 2013 international workshops, Poznań, Poland, June 19-20, 2013 ; revised papers
1
Challenges for the trade of Central and Southeast Europe
1
Christian ethics and corporate culture : a critical view on corporate responsibilities
1
Competitive intelligence 2.0 : organization, innovation and territory
1
Conference Day 2010 : proceedings ; 5th May 2010 ; sessions: global logistics and operations, global business management, managing financial performance
1
Continuing to broaden the marketing concept : making the world a better place
1
Corporate social responsibility
1
Corporate social responsibility : readings and cases in a global context
1
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1
Creating a sustainable competitive position : ethical challenges for international firms
1
Creating competitive markets : the politics of regulatory reform
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ECONIS (ZBW)
174
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Discovering brand naming strategies used by black-owned FMCG-SMMEs in the province of KwaZulu-Natal, South Africa
Kunene, Lindiwe Nqobile
;
Phiri, Maxwell Agabu
;
Mbhele, …
- In:
Entrepreneurship and enterprise development in Africa
,
(pp. 54-79)
.
2024
Persistent link: https://www.econbiz.de/10014517750
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AI and new forms of market interaction to enhance customer experience : a management perspective
Pugna, Irina-Bogdana
;
Popescu, Ioana-Cecilia
;
Henson, Martin
- In:
Reshaping Power Dynamics Between Sustainable Growth and …
,
(pp. 35-47)
.
2024
Persistent link: https://www.econbiz.de/10014555814
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Corporate fashion and circular economy : how to manage ethical challenges in marketing of B2B textiles
Sönnichsen, Sönnich Dahl
- In:
Creating a sustainable competitive position : ethical …
,
(pp. 33-57)
.
2023
Persistent link: https://www.econbiz.de/10014455189
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Exploitation of trademarks by churches : case study on sustainable marketing, branding, and reputation management
Nobiri, Lionel Washington
- In:
Sustainable marketing, branding, and reputation …
,
(pp. 485-505)
.
2023
Persistent link: https://www.econbiz.de/10014414303
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5
Brand narrative in the 21st century
Denga, Edna Mngusughun
- In:
The role of brands in an era of over-information
,
(pp. 45-70)
.
2023
Persistent link: https://www.econbiz.de/10014365831
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6
Study on a mediation model of new brands entering competitive markets through to the experience sharing, skill teaching, and value perception
Liu, Xinyu
;
Liu, Minghui
- In:
The role of brands in an era of over-information
,
(pp. 146-170)
.
2023
Persistent link: https://www.econbiz.de/10014365841
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A globetrotter to the future of marketing : metaverse
Reepu, Reepu
;
Taneja, Sanjay
;
Özen, Ercan
;
Amandeep Singh
- In:
Cultural marketing and metaverse for consumer engagements
,
(pp. 1-11)
.
2023
Persistent link: https://www.econbiz.de/10014287108
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8
Brand storytelling, gamification and social media marketing in the "Metaverse" : a case study of the Ralph Lauren Winter Escape
Wanick, Vanissa
;
Stallwood, James
- In:
Reinventing Fashion Retailing : Digitalising, …
,
(pp. 35-54)
.
2023
Persistent link: https://www.econbiz.de/10013542104
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Becoming a fashion blogger entrepreneur : the case of Chiara Ferragni
Bazaki, Eirini
;
Cedrola, Elena
- In:
Reinventing Fashion Retailing : Digitalising, …
,
(pp. 91-116)
.
2023
Persistent link: https://www.econbiz.de/10013542134
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10
Brand, consumer and sustainability perspectives in fashion marketing : conclusion and research agenda
Brooksworth, Frederica
;
Mogaji, Emmanuel
;
Bosah, Genevieve
- In:
Fashion Marketing in Emerging Economies Volume I : …
,
(pp. 267-278)
.
2023
Persistent link: https://www.econbiz.de/10013543251
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