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language:"eng"
~subject:"Business ethics"
~subject:"Innovation"
~subject:"Welt"
~type_genre:"Book section"
~type_genre:"Conference proceedings"
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The SAGE handbook of marketing ethics
7
Ethics in marketing : international cases and perspectives
3
Handbook on ethics and marketing
3
Corporate ethics, governance, and social responsibility : precepts and practices
2
Developments in marketing science
2
Does marketing need reform? : fresh perspectives on the future
2
Frontrunners or copycats?
2
Marketing, ethics and society : critical reflections
2
Texts from the Interdisciplinary Institute for Entrepreneurship at the University of Karlsruhe (TH) : IEP ...
2
The Oxford handbook of innovation management
2
Abhandlungen Anthropogeographie
1
Advances in applied economic research : proceedings of the 2016 International Conference on Applied Economics (ICOAE)
1
Advances in telecommunications management
1
Big data marketing strategies for superior customer experience
1
Building corporate identity, image and reputation in the digital era
1
Business ethics and continental philosophy
1
Business ethics and human values
1
Closed-loop supply chains : new developments to improve the sustainability of business practices
1
Conference Day 2010 : proceedings ; 5th May 2010 ; sessions: global logistics and operations, global business management, managing financial performance
1
Contemporary issues in marketing : principles and practice
1
Contemporary trends in innovative marketing strategies
1
Contributions to European business & economy
1
Corporate social responsibility
1
Corporate social responsibility : readings and cases in a global context
1
Creating a sustainable competitive position : ethical challenges for international firms
1
Creative marketing for new product and new business development
1
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1
Current Problems of the World Economy and International Trade
1
Cutting-edge issues in business ethics : continental challenges to tradition and practice
1
Development of scientific marketing in the twentieth century : research for sales in the pharmaceutical industry
1
Developments in marketing science: proceedings of the Academy of Marketing Science
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Digital Business in Africa : Social Media and Related Technologies
1
Disciplinary perspectives on innovation
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ESOMAR publication series
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Edition Sportökonomie, Sportmanagement
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Effectiveness, efficiency and accountability in philanthropy : what lessons can be learned from the corporate world? ; International Foundation Management Symposium 2005
1
Enhancing enterprise competitiveness : (marketing, people, IT and entrepreneurship)
1
Environmental, social, and governance perspectives on economic development in Asia ; part B
1
Fashion branding and communication : core strategies of European luxury brands
1
Frugality : rebalancing material and spiritual values in economic life
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ECONIS (ZBW)
116
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Harnessing data analytics and marketing intelligence for sustainable marketing innovation
Tchanturia, Nino
;
Dalakishvili, Rusudan
- In:
Contemporary trends in innovative marketing strategies
,
(pp. 71-90)
.
2024
Persistent link: https://www.econbiz.de/10014519830
Saved in:
2
The desings of propaganda and marketing and their impact on the digital revolution of the current world
Debasa Navalpotro, Felipe Rodolfo
;
Azcona Pastor, José …
- In:
Big data marketing strategies for superior customer …
,
(pp. 281-301)
.
2023
Persistent link: https://www.econbiz.de/10014365912
Saved in:
3
Corporate fashion and circular economy : how to manage ethical challenges in marketing of B2B textiles
Sönnichsen, Sönnich Dahl
- In:
Creating a sustainable competitive position : ethical …
,
(pp. 33-57)
.
2023
Persistent link: https://www.econbiz.de/10014455189
Saved in:
4
Green marketing, environmental awareness, and innovation as factors for the purchase of green products
Pinto, Isabel Fernandes
;
Borges, Ana Pinto
;
Vieira, …
- In:
Sustainable marketing, branding, and reputation …
,
(pp. 178-194)
.
2023
Persistent link: https://www.econbiz.de/10014414212
Saved in:
5
Societal corporate branding and political discourse : where brand ethics meets with consumers' clicktivism
Gambetti, Rossella
;
Biraghi, Silvia
;
Melewar, T. C.
; …
- In:
Building corporate identity, image and reputation in …
,
(pp. 415-443)
.
2022
Persistent link: https://www.econbiz.de/10012609409
Saved in:
6
Innovation orientation, marketing capability, dynamic capability, and performance
Borahima, Bahrun
;
Noermijati, Noermijati
;
Hadiwidjojo, …
-
2022
Persistent link: https://www.econbiz.de/10013197628
Saved in:
7
Ethical social media marketing in Africa
Hinson, Robert
;
Twum, Kojo Kakra
;
Arhin, Eugene
- In:
Digital Business in Africa : Social Media and Related …
,
(pp. 17-39)
.
2022
Persistent link: https://www.econbiz.de/10013282674
Saved in:
8
Sites of states with a dynamically developing socio-political structure and economy : analyzing forms and methods of obtaining competitive advantages of transnational (global) comp...
Sozinova, Anastasia A.
;
Meteleva, Olesya A.
- In:
Current Problems of the World Economy and International …
,
(pp. 233-242)
.
2022
Persistent link: https://www.econbiz.de/10013262889
Saved in:
9
The ethics of using social media influencers for marketing purposes
Gorea, Irina
;
Jacobson, Jenna
- In:
The SAGE handbook of social media marketing
,
(pp. 470-484)
.
2022
Persistent link: https://www.econbiz.de/10013368601
Saved in:
10
Ethics in marketing : the quest for equity, diversity, and inclusion
Bulley, Cynthia A.
;
Braimah, Stephen Mahama
;
Achiriga, …
- In:
Critical perspectives on diversity, equity, and …
,
(pp. 265-285)
.
2022
Persistent link: https://www.econbiz.de/10013382361
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